Abaqulunqi bemigaqo-nkqubo abasuka koorhulumente besizwe kunye noorhulumente bengingqi kwihlabathi liphela baya kuphonononga iShishini lokuFaka indawo kunye neengcali ezikhokelayo kushishino lwemisitho yeshishini kwiForam yoMgaqo-nkqubo we-IMEX walo nyaka.
Kulo nyaka iForam yonyaka iya kwenzeka kwi-InterContinental Hotel Frankfurt ngoLwesibini we-21 Meyi, usuku lokuqala lwe-IMEX eFrankfurt 2019.
IForam yoMgaqo-nkqubo we-IMEX yilapho ihlabathi leziganeko zoshishino kunye nabenzi bomgaqo-nkqubo karhulumente badibanisa kwaye babelane ngolwazi malunga nendlela iziganeko ezifana neenkomfa, iintlanganiso kunye nohambo olukhuthazayo lungenza igalelo elikhulu kuqoqosho lwelizwe kunye nommandla.
Ubukhulu beli galelo ngoku bulinganisiwe. NgokweGlobal Economic Significance of Business Events, uphononongo lokuqala kwihlabathi jikelele oluvela kwiBhunga loShishino lweMicimbi (EIC) kwaye lwaqhutywa yiOxford Economics, inkcitho ethe ngqo yentlanganiso kunye neshishini leminyhadala kwihlabathi liphela ngo-2017 ibingaphezulu kwe-US$1.03 yetriliyoni, ehambelana ne icandelo le-elektroniki yabathengi ngokobungakanani.
Ukusebenzisa ikhonkco phakathi kwemisitho yeshishini kunye noqoqosho lokusungula izinto ezintsha
Bonke abathathi-nxaxheba banethuba lokutyelela umboniso we-IMEX kusasa. Emva kwemini, abaphathiswa abamenyiweyo kunye nabameli abakhulu bezopolitiko baya kuthatha inxaxheba kwingxoxo karhulumente kazwelonke ngokusebenzisana noMbutho weZizwe eziManyeneyo wezoKhenketho (World Tourism Organization)UNWTO) usihlalo nguMartin Sirk weSirk Serendipity. Kwangaxeshanye uNjingalwazi Greg Clark CBE, umcebisi owaziwayo kwihlabathi kwizixeko uya kuququzelela iworkshop yedolophu eyilelwe ngokukodwa abenzi bomgaqo-nkqubo basekhaya, oomasipala kunye nommandla kunye nabameli bendawo ekuyiwa kuyo, baphonononge 'iintlanganiso zoshishino kunye noqoqosho olusha.'
Ukuhlalutya ithuba leshishini lokwenza indawo yasezidolophini
UShishino lokwenziwa kweNdawo luya kubekwa kwindawo ebonakalayo xa intetho ephambili inikezelwa nguGqr Julie Grail, ingcaphephe ekhokelayo kunye nogqabaza malunga nobudlelwane kunye nolawulo lwendawo kunye nomcebisi okhethekileyo kwiZithili zoPhuculo lweShishini kwiZiko loLawulo lweNdawo kwiYunivesithi yaseManchester Metropolitan. UJulie, obengumsebenzi wokulawula iindawo kangangeminyaka engamashumi amabini anesiqingatha, kwiminyaka yakutshanje uye wasebenza kwizabelo zezizwe ngezizwe eOstreliya, eNew Zealand, eMzantsi Merika, eYurophu naseUnited States.
Intsha kulo nyaka, iNgxoxo yobuNkokheli esebenzisanayo iya kuba negqiza elimenyiweyo eliya kuthi thaca izifundo ezingumzekelo ngokwembono yezopolitiko, ucwangciso lwedolophu kunye nabachaphazelekayo beendawo abakhe badlala indima ebalulekileyo ekwenzeni amabali empumelelo. Ingxoxo iya kumodareyithwa yintatheli ekhokelayo kwezoshishino kunye nomcebisi weendaba u-Ursula Errington kwaye iya kubonelela ngamathuba amaninzi kuye wonke umntu okhoyo ukuba afake isandla kwiingxoxo.
Nyaka ngamnye abameli bezopolitiko abathatha inxaxheba bayawuncoma lo msitho, besithi kubaluleke kangakanani ukufunda koontanga babo abakwamanye amazwe nakwiingcali zoshishino lweentlanganiso ngeenzuzo kuphuhliso loqoqosho kunye nokhenketho loshishino ezinokuziswa lutyalo-mali kwimisitho yoshishino.
UCarina Bauer, i-CEO ye-IMEX Group uthe; “Ukwenza indawo yinto ekudala iqondwa kwaye yamkelwa ngabacwangcisi besixeko nabaphuhlisi ngokufanayo kodwa ngoku iintlanganiso kunye neshishini lemisitho liyawaqonda amandla kunye nokubaluleka kokuba yinxalenye yezi ncoko. I-ajenda yalo nyaka ibonakalisa into evakala ngathi yintshatsheli: ukuqondwa ukuba ishishini lemisitho yeshishini linakho – kwaye kufuneka – lithethe ukuze libe nefuthe kulo naluphi na ucwangciso lwesixeko okanye izigqibo zokwenziwa kwendawo. IQonga lalo nyaka liza kukhokela ngomzekelo kwaye libonise indlela. Ngefomathi yayo entsha wonke umntu unokuba negalelo ngokupheleleyo kwingxoxo edlamkileyo kwaye afumane ulwazi olubalulekileyo kwizifundo zezifundo. ”
Iququzelelwe phantsi koncedo lwe-Joint Meetings Industry Council (JMIC), iForam yoMgaqo-nkqubo we-IMEX amahlakani enkxaso yi-Association Internationale des Palais de Congres (AIPC), i-European Cities Marketing (ECM), i-ICCA, i-Iceberg kunye UNWTO. IForam ixhaswa yiTurisme de Barcelona, iMisitho yeShishini eSydney, iBureau yeNgqungquthela yaseJamani, iGeneva Convention Bureau, iMesse Frankfurt kunye neMeeting Mean Business Coalition.
INTO ONOKUYITHATHA KWELI NQAKU:
- The Business of Placemaking will be put into the spotlight when the keynote speech is presented by Dr Julie Grail, a leading expert and commentator on partnership and place management and a special adviser on Business Improvement Districts at the Institute of Place Management at Manchester Metropolitan University.
- Nyaka ngamnye abameli bezopolitiko abathatha inxaxheba bayawuncoma lo msitho, besithi kubaluleke kangakanani ukufunda koontanga babo abakwamanye amazwe nakwiingcali zoshishino lweentlanganiso ngeenzuzo kuphuhliso loqoqosho kunye nokhenketho loshishino ezinokuziswa lutyalo-mali kwimisitho yoshishino.
- According to the Global Economic Significance of Business Events, the first ever worldwide study from the Events Industry Council (EIC) and conducted by Oxford Economics, the direct spend of the meeting and event industry worldwide in 2017 was more than US$1.
