Ukulandela inkqubo eneenkcukacha yokhuphiswano ngamaxabiso yokukhetha isixeko esiza kusingatha iNgqungquthela yeSamithi yoMzantsi Afrika kunye neeMbasa, ezasungulwa eKapa ngoMeyi wama-2018, isiXeko Rhawutini kunye nePhondo laseGauteng liqinisekisiwe njengendawo edibeneyo yokuphumelela ukusingatha ingqungquthela yemveliso yelizwe ngoJuni wama-2019.
UKhenketho lwaseJoburg, icandelo lolawulo leSebe loPhuhliso lwezoQoqosho leSixeko, luza kusebenzisana noMququzeleli weSamithi yeBrand ukuze enze umsitho okhethekileyo eRhawutini ngoJuni wama-2019. Kulindeleke ukuba kubekho abathunywa base-Afrika nabamazwe ngamazwe abamalunga nama-500 nabamazwe ngamazwe, lo msitho uza kuqaqambisa zijongise iRhawuti njengendawo ekhethwayo yemisitho yoshishino.
Njengeyona ndawo ifikelelekayo yelizwekazi lase-Afrika kunye nendawo yoshishino edlamkileyo, iJoburg yenza ingqiqo njengendawo efanelekileyo yokukhuthaza, uthungelwano kunye nokubonisana ngezisombululo kwimicelimngeni yophawu lwelizwe jikelele.
Ngaphandle koku, iJoburg izidla ngokuba neziseko eziluncedo (uloliwe, ezothutho zomoya nezasemhlabeni kunye neshishini eliphambili kunye nonxibelelwano lobuchwephesha) uluhlu olwahlukeneyo lweendawo zokuhlala kunye nezibonelelo zeenkomfa, kunye nomtsalane wabakhenkethi onomdla, iindlela zokuzonwabisa kunye nendlela yokuphila enikezelwa ngabathunywa abandwendwelayo.
Ngaphezu koko, xa kuthethwa ngokusingatha imisitho emikhulu, ekumgangatho ophezulu wamazwe ngamazwe, iJoburg inerekhodi ebalaseleyo. IsiXeko sibambe ngempumelelo iqela leengqungquthela zamazwe ngamazwe, imiboniso kunye nemisitho eyodwa kule minyaka imbalwa idlulileyo.
ISamithi yokuQalwa yeBrand yoMzantsi Afrika ngowama-2018
I-2018 SAMmit yophawu loMzantsi Afrika ibisindlekwe eKapa yiJaji eyiNtloko yoMzantsi Afrika uMogoeng Mogoeng, nothe wenza intetho ephambili ebethe abathunywa basekhaya nabamazwe ngamazwe bancamathele kwizitulo zabo betya onke amazwi awathethileyo. Intetho yakhe, eyayisekelwe kwintshayelelo yoMgaqo-siseko weRiphablikhi yoMzantsi Afrika kunye nezithethe ezixabisekileyo eziqulethwe kuwo, yasebenza njengesiseko esilungileyo sokuqalisa iincoko malunga nesakhono esisahleliyo kweli lizwe uMzantsi Afrika osenokubakho. UGary Leigh, ingcaphephe yohlobo oluhlonitshwa kakhulu kunye noMseki weLeigh's Truth and Propaganda, naye uye wanikezela ngephepha ngokubaluleka kophawu lwelizwe.
Ezinye izithethi kule ngqungquthela ibinguNjingalwazi Thuli Madonsela, obesakuba nguMkhuseli woLuntu woMzantsi Afrika, uBonang Mohale, ingqonyela yeBusiness Leadership South Africa, uKgaleki Matabane, ingqonyela yeBlack Business Council, uMteto Nyati, iCEO yakwaAltron, uSimon Sussman, uSihlalo wakwaWoolworths, UNeeshan Bolton we-Ahmed Kathrada Foundation, kunye nezinye iinkokeli ezibalaseleyo kwishishini loMzantsi Afrika, amajelo eendaba, ezopolitiko, ezemfundo, ezemidlalo, uphuhliso loluntu, njl.
Abathunywa beza bevela kwimimandla ekude njengaseNigeria, eGhana, eFransi, e-Ethiopia, eNamibia, eKenya, eRashiya naseSwitzerland, abanye bathumela imiyalezo erekhodiweyo ngevidiyo bevela eBeijing, eNew Delhi, eBudapest, eMoscow, njl.njl. Abakwazanga ukuya eKapa Ngeentsuku zengqungquthela, uMavuso Msimang, igqala le-ANC elihlonitshiweyo noSihlalo weCorruption Watch, naye wathumela umboniso wevidiyo oshicilelweyo owaboniswa kwingqungquthela yabathunywa.
“Eli linyathelo elichulumancisayo kuthi njengoko sibeka ngakumbi le ngqungquthela njengeqonga elizimeleyo nelingenampembelelo kwezopolitiko lokuxoxa ngembonakalo yelizwe loMzantsi Afrika elikhulayo,” utshilo uSolly Moeng, uMququzeleli wale Ngqungquthela. “Ukusa umsitho eRhawutini yimpendulo yethu kwikhwelo elibukhali elivela kubathunywa abaninzi nabanye abaphoswe kukuzimasa umsitho wokuqala eKapa. Umxholo wethu wowama-2019 uya kutyeba ngakumbi kwaye, ngokuhambelana nolunye umnxeba ovela kubathunywa ababezimase ngo-2018, uquka ingxoxo yephaneli ethi “Iinkokeli zexesha elizayo” eza kubandakanya iqela elahlukeneyo labaselula baseMzantsi Afrika abanezimvo ezinomdla malunga noMzantsi Afrika abawufunayo” . Ndichulumancile ngakumbi ukuba uPatrick Loch Otieno Lumumba owaziwayo kwihlabathi jikelele, uNjingalwazi oNxibeleleyo woMthetho woLuntu kunye neDini eliSekiyo kwiSikolo soMthetho seYunivesithi yaseKabarak, eKenya, uza kwenza intetho ephambili kwindibano yowama-2019.
Ethethela iPhondo laseGauteng, uNonnie Kubeka, okhokela iConvention Bureau yeli phondo, naye uvakalise uchulumanco lwakhe kukubona iSA Brand Summit iza eRhawutini. “Oku kubalulekile eRhawutini naseRhawutini, kungekuphela nje ekutsaleni abathunywa abavela kwihlabathi liphela beze kwiphondo lethu, koko siyibona le ngqungquthela njengento ephucukileyo ekubekeni ummandla wethu njengeziko lophuhliso lwezimvo ezintsha kuMzantsi wexesha elizayo. Afrika. Kucacile ukuba ngaphandle komfanekiso wophawu lwelizwe olomeleleyo nonomtsalane, ilizwe lethu liya koyiswa ngabanye kwilizwekazi abasebenza nzima ukunciphisa isabelo sethu semarike yentengiso yabakhenkethi enengeniso kunye ne-FDI. Kufuneka sifumane iindlela ezintsha zokunciphisa iimbono ezingezizo malunga noMzantsi Afrika kwaye sincede sikhulise isimo sezulu esiza kuvelisa imiyalezo eyakhayo ngakumbi ukuze sikhulise inkoliseko yelizwe lethu.”
Ibekwe njengesona sixeko sityelelwe kakhulu kwilizwekazi lase-Afrika ukususela ngo-2013 yi-MasterCard Global Destination Cities Index, iJoburg inemincili kukwamkela iSammit yeBrand elandelayo eza kubanjelwa eMaslow Hotel nge-6-7 June 2019.
