Intsebenziswano yephulo lokukhuthaza phakathi imanchester United kwaye uTyelelo lwaseMalta lubonakalise ukuba luncedo kwakhona, kunye namaqumrhu amabini asebenza ngokuhambelanayo ukwenza iphulo elihambelana nabaphulaphuli ekujoliswe kubo.
Iphulo lentengiso lasungulwa nge-5 ka-Epreli, ngo-2023, ngokuhambelana nomdlalo weManchester United vs Brentford e-Old Trafford. Uphawu lwe VisitMalta lwaboniswa ngokubonakalayo ngamanyathelo ahlukeneyo entengiso kwi-Old Trafford nakufutshane, kunye nakumbindi wesixeko esiphithizelayo.
Umbhodamo ojikeleze i-Old Trafford ngeentsuku zomdlalo awunakuphikiswa, ngenani elikhulu labaxhasi elithontelana ukuya ebaleni. Ngokwe-avareji, ukuhamba kweenyawo kummandla kufikelela phakathi kwe-80,000 kunye ne-100,000 abalandeli. Kwakuye ngenye yezi ntsuku zomdlalo apho iphulo lentengiso ye-VisitMalta lenza uphawu lwayo. Eli phulo libonise iibhena ezimbini ezinkulu ezisecaleni kwebala lezemidlalo, ezibonise ngokucacileyo uphawu lokuTyelela iMalta, lutsala umdla wabalandeli kunye neendwendwe ngokufanayo. Ukongeza, iibhena ezininzi zentengiso ezijikelezayo zabekwa ngokucwangcisekileyo kufutshane nesango lebala lokungena ukukhulisa ukubonakaliswa. Iikhowudi ze-QR zibandakanyiwe kwezi bhana, zikhokelela abasebenzisi kwiwebhusayithi yokuTyelelaMalta. IVenkile yeMega yaseManchester United iphinde yafaka intengiso yohlobo ngaphakathi kwevenkile, kubandakanya namaphecana akhuthazayo. Malta njengendawo yokuhamba kwiingxowa zokuthenga ezinikwe abaxhasi abathe bathenga. Ngomndilili wokubala kwabatyeleli bemihla ngemihla malunga nama-30,000 ngeentsuku zomdlalo, le ndlela iqinisekileyo iya kuba nefuthe.
Izenzo ezininzi zaphunyezwa ngaphakathi kwibala lezemidlalo ukukhuthaza uphawu, kubandakanywa intsebenziswano phakathi koMpheki waseMalta uThomas Stellini kunye noChef oLawulayo waseManchester United, uJames Tagg, owayekhonza ukutya kweMalta kwiindawo zokundwendwela iindwendwe. Iziselo ezidumileyo zaseMalta ezifana neCISK kunye noKinnie nazo zanikwa. Amagumbi okundwendwela abone inani elincomekayo leendwendwe, kunye nabaxhasi abaqikelelwa kwi-10,000. Ukuqhubela phambili ukukhuthaza uphawu lokuTyelwa kweMalta, iiflaya zabekwa kwiitafile kwiindawo zokutyela iindwendwe. Ezi flyers zinike ulwazi kwi-brand kwaye zaqondisa abasebenzisi kwiwebhusayithi yokuTyelelaMalta.
Ukongeza kwizinto ezisebenza ngaphakathi kwebala lezemidlalo, uTyeleloMalta uqiniseke ukwandisa ukubonakaliswa kwayo kubaphulaphuli ababanzi ngokubonisa iintengiso zayo zedijithali kwiibhodi ze-pitch-side digiboards. Ngabantu abangama-75,000 bebonke abebezimase umdlalo, ezi bhodi zedijibhodi beziyindlela esebenzayo yokufikelela kubaphulaphuli abaninzi nabahlukeneyo. Ngaphaya koko, impembelelo yabo yandiswa yinto yokuba baboniswa kumabonakude kwihlabathi jikelele kwizigidi zababukeli.
Ukwandisa ukufikelela kwayo kwintengiso, uTyelelo lwaseMalta luphumeze ukuthengiswa kwentengiso kungekuphela nje kwi-Old Trafford kodwa nakwindawo ekufutshane nayo.
IBhola ekhatywayo yehotele, ekufutshane nomhlaba, ibonise iintengiso zevidiyo ezijikelezayo zeTyeleloMalta kwizikrini zayo ezibini ezikhulu. Oku kunika ithuba elongezelelweyo lokuTyelela iMalta ukubonisa uphawu lwayo kubalandeli bebhola ngaphambi nangemva komdlalo kwiindawo ezinabantu abaninzi. Iziqithi zaseMalta nazo zakhuthazwa kwiscreen esikhulu seDijithali esingaphandle kweKhaya esibekwe nguM17 1AB motorway, iYurophu yesibini enkulu yeDigital Out-of-Home screen. Intengiso kwesi sikrini iya kuqhubeka kude kube ngoAprili 9, 2023.
Ukwandisa ukufikelela kweNdwendwelaMalta, iinzame zentengiso zandiswa ngaphaya kwe-Old Trafford kunye nombindi wesixeko saseManchester. Oku kuphunyezwe ngokuphumeza i-Digital Out of Home Advertising kwi-40 ephezulu-definition ye-LCD izikrini kwiindawo ze-20 ezahlukeneyo zedolophu kwi-Manchester Screens Network. Eli phulo lokukhangisa liya kuqhubeka kude kube ngu-Ephreli 9, i-2023, kwaye kulindeleke ukuba ifikelele kwi-1 yezigidi zabahamba ngeenyawo, ukukhuthaza iMalta njengendawo yokuhamba.
“IMalta ukuba liqabane elisemthethweni leManchester United ikhokelela ekubeni iMalta ifumane ukubonakala kunye nolungelelwaniso lwentengiso kwinqanaba elingazange libonwe ngaphambili, hayi eYurophu kuphela kodwa nakwezinye iimarike ezinje ngeMelika, iAsia kunye noMbindi Mpuma. Olu rhwebo lwenziwa kumabonwakude, kumajelo eendaba edijithali nakwimidiya yoluntu kwaye ifikelela kumakhulu ezigidi zabalandeli kwihlabathi liphela. Ikwanceda ekusekeni iMalta njengendawo egqwesileyo kukhenketho lwezemidlalo, indawo yokhenketho ekulindeleke ukuba ngo-2023 iqhubeke incedisa ekuvuseleleni icandelo lezokhenketho, utshilo uMphathiswa wezoKhenketho uClayton Bartolo.
“Sichulumancile ngempumelelo yephulo lentengiso ye-'Malta Day', apho siye samkela indlela ye-360-degree edibanisa i-DOOH, iPrinta, i-Intanethi kunye ne-TV Exposure. Oku kube yintsebenziswano emangalisayo phakathi kweManchester United kunye ne-VisitMalta, "utshilo iGosa eliLawulayo le-Malta Tourism Authority, uMnu. Carlo Micallef. "Ubudlelwane bethu bungqineke buyimpumelelo, kwaye sinebhongo ngomsebenzi esiwenze kunye ukukhuthaza iMalta njengendawo yokuya kubalandeli beManchester United abangaphezu kwebhiliyoni enye yabalandeli kwihlabathi liphela."
UDenis Irwin, iManchester United Legend, wongeze wathi, “Nantsi e-Old Trafford. Umdlalo omkhulu ngokuchasene neBrentford, exhaswa nguNdwendwelo eMalta. Ndisandula ukuba kwenye ye-Ambassador's Lounges, kwaye sinokutya okuhle kakhulu kweMalta, kunye ne-CISK lager kuba yimini yaseMalta apha, namhlanje. Sizakonwabela, kwaye sinethemba lokuba iziphumo ziya kuba mnandi kuthi ngoba lo mdlalo kufuneka siwuphumelele. Ke kwakhona, VisitMalta, enkosi ngokusixhasa.
Impumelelo yephulo lokukhuthaza "uSuku lweMalta" lububungqina bomsebenzi onzima kunye nokuzinikela kwamaqela eNdwendwelo yaseMalta naseManchester United. Iphulo labhiyozela zonke izinto zeMalta kwaye yabonisa isiqithi njengendawo ehamba phambili yokuhamba. Ukutyelela iMalta ijonge phambili ekuqhubeni intsebenziswano kunye neManchester United ukubonisa ubuhle kunye nokumangalisa kweMalta kwisiseko sabalandeli babo.
Malunga neMalta
Iziqithi ezinelanga zaseMalta, kumbindi woLwandle lweMeditera, zilikhaya lolona xinzelelo lumangalisayo lwelifa lemveli elakhiweyo, kubandakanya neyona ndawo iphezulu ye-UNESCO yeNdawo zeLifa leMveli kulo naliphi na ilizwe. I-Valletta, eyakhiwe yi-Knights enebhongo yaseSt. John, yenye yeendawo ze-UNESCO kunye ne-European Capital yeNkcubeko ye-2018. I-patrimony yaseMalta kuluhlu lwamatye ukusuka kwi-architecture endala yamatye ekhululekile emhlabeni, ukuya kwelinye leBukhosi baseBrithani. ezona nkqubo zinamandla zokhuselo, kwaye zibandakanya umxube otyebileyo wezakhiwo zasekhaya, ezenkolo kunye nezomkhosi ukusuka kumaxesha amandulo, aphakathi kunye nasekuqaleni kwale mihla. Ngemozulu enelanga eliqaqambileyo, iilwandle ezinomtsalane, ubomi basebusuku obuchubekileyo kunye neminyaka eyi-8,000 yembali enika umdla, kukho into eninzi yokubona nokuyenza.
Ngolwazi oluthe vetshe ngeMalta, yiya ku utyelelo.com.
