ICandelo leNtengiso leSizwe (NAD) leeNkqubo zeSizwe ze-BBB lindulule ukuba iWaterWipes iwaphelise amabango athi:
• I-WaterWipes “yi#1 yosula ngokuchasene nezizathu zokuqhambuka kwediaper”
• I-WaterWipes zezona "#1 zosuliso zokucoca ezinceda ngokuchasene noonobangela berhashalala yediaper"
• “Kusemthethweni, singqinwe ngokonyango njengolu-#1 lokusulwa ngokuchasene nonobangela werhashalala yediaper”
La mabango, avele kwiwebhusayithi yomthengisi kunye namajelo osasazo oluntu, acelwa umngeni nguKimberly-Clark Corporation, umenzi weendlela zokucoca ezikhuphisanayo zeentsana.
Njengenkxaso yamabango ayo, umkhangisi uthembele kwiziphumo ze "Baby Skin Integrity Comparison Survey" (BaSICS Study), eyenzelwe ukuthelekisa iintlobo ezintathu ezahlukeneyo zokosula iintsana zisebenzisa imigqaliselo yabazali malunga nesiganeko se-diaper rash kwiintsana ukususela ekuzalweni. ukuya kwiiveki ezisibhozo ubudala.
Xa kuqwalaselwa ukuba ingaba iSifundo se-BaSICS sibubungqina obaneleyo bokuxhasa amabango acelwa umngeni, i-NAD ibonise iinkxalabo ezininzi ngendlela yayo, kubandakanywa nokuba:
• Indalo yokufunda yayimxinwa kakhulu ukuxhasa amabango abanzi #1;
• Ukungaphumeleli kwesifundo ukuzama ukulawula ukusetyenziswa kwe-skin creams kunye ne-lotions ukuphatha iintsana ezine-diaper rash, ezinokuchaphazela kakhulu indima yokucoca ekukhuseleni i-diaper rash; kwaye
• Uphononongo aluzange luzame ukuvala uphawu kunye nokuthengisa kwipakethe ngokwayo, nto leyo enokuthi ithathe icala kwiimpendulo zabathathi-nxaxheba.
I-NAD inqume ukuba uphononongo aluboneleli ngokwaneleyo kumabango aphezulu aphezulu okanye ibango lokusekwa kulo mngeni.
I-NAD yaqaphela ukuba amabango aphezulu abanzi afana ne "#1 ibango" afuna inkxaso eqinile, ngelixa ibango "elingqinwe ngokweklinikhi" lifuna uvavanyo lweklinikhi oluthembekileyo nolulawulwa kakuhle kwimveliso epapashiweyo. Ngelixa umthengisi ekhululekile ukuba abonise ukusebenza kakuhle kokusula kwayo ngokubanzi, i-NAD icebise ukuba amabango acelwa umngeni apheliswe ngenxa yeenkxalabo zayo kunye nokuthembeka kweSifundo se-BASICS.
Kwisiteyitimenti sayo somthengisi, i-WaterWipes ithe nangona “iyihlonipha inkqubo yokuzilawula, idanile sisigqibo se-NAD sokuba i-'#1 isosula ngokuchasene ne-diaper rash' kunye 'neziqinisekiso zekliniki' ezisetyenziswe kwiintengiso zayo zase-US azixhaswanga. kuphononongo lwe-BASICS.” Umkhangisi uthe “nangona kunjalo, kwinjongo yokuxhasa ukuzilawula, iWaterWipes izakwenza uhlengahlengiso kumabango achasiweyo njengoko kuyimfuneko ukuze ithobele isindululo seNAD.”
Zonke izishwankathelo zezigqibo zamatyala eNkqubo yeSizwe ye-BBB zinokufumaneka kwithala leencwadi lezigqibo zamatyala. Ukufumana isicatshulwa esipheleleyo se-NAD, i-NARB, kunye nezigqibo ze-CARU, bhalisa kwindawo yokugcinwa kwe-intanethi.
INTO ONOKUYITHATHA KWELI NQAKU:
- While the advertiser is free to tout the efficaciousness of its wipes generally, NAD recommended that the challenged claims be discontinued given its concerns with the reliability of the BaSICS Study.
- The study’s failure to attempt to control for the use of skin creams and lotions to treat infants with diaper rash, which could significantly impact the role of the wipes in preventing diaper rash.
- In its advertiser statement, WaterWipes stated that while it “respects the self-regulatory process, it is disappointed with the NAD’s conclusion that the ‘#1 wipes against diaper rash’.
