Ngokuziswa kweTourism Innovation Incubator ekudala ilindelwe, eli shishini liya kwandiswa ngokuphehlelelwa yiNgxowa-mali yoPhuculo loKhenketho (TEF) namhlanje (ngomhla wama-30 kuSeptemba).
Ethetha kumsitho wosungulo, Ukhenketho lwaseJamaica UMphathiswa, oHloniphekileyo. Edmund Bartlett, ubonise ukuba “eli nyathelo lijolise kubantu abaselula abasakhasayo, abanamathuba amaninzi okufumana imisebenzi, imveliso yokuyila, neengcamango ezintsha kukhenketho nokubuka iindwendwe.”
Wongeze ukuba le nkqubo yaphuhliswa “ukukhulisa amashishini okhenketho amatsha naqalayo aza kubonelela ngeemveliso ezintsha kunye neengcinga zokunika amandla iSicwangciso seBlue Ocean ukuze kunyuswe ukhuphiswano lwecandelo lethu.”
Ekwenzeni lula igama elithi "Blue Ocean Strategy" UMphathiswa uBartlett wachaza ukuba "ukuba nenzuzo yokuthelekisa kwindawo yentengiso" yongeza ukuba "ukugcina ishishini ebusweni bokhuphiswano olwandisiweyo, kufuneka sithengise kwaye sikhuthaze iJamaica njengendlela yokuhamba engenakulinganiswa kunye nendawo yeCaribbean ekhethwa ngabakhenkethi. Oku kufuna ukuba singagcini nje ukwakha kwakhona ngamandla, kodwa sigxile kuncedo lwethu kukhuphiswano lwekhonkco lexabiso lezokhenketho.
Ukwaphawule ukuba “kukudala umda wokukhuphisana ngokunika iindwendwe zethu amava okanye imveliso abanokuba nayo eJamaica kuphela, kwaye ke ngoko, akufuneki sikhathazeke ngokukhuphisana nezinto ezifanayo njengaye wonke umntu olwela abakhenkethi. idola. Ugxininiso lwethu luya kuba kukuphuhlisa nokukhuthaza izinto eziyiJamaican ngokwenyani; ukwandisa ubunyani benkcubeko nembali ukubonelela ngemveliso yokhenketho eyiJamaican ngandlela zonke. "
UMnu. Bartlett wongeze wathi:
"Ukhenketho lumalunga neengcinga nokudala amava, amava abantu abawadlayo xa bendwendwela indawo oya kuyo."
Ke, okukhona izimvo zakho zininzi kokukhona amathuba amava amatsha kwaye likhulu ithuba lokusebenzisa ngakumbi.
Ucacisile ukuba i-Innovation Incubator yenzelwe ukutshintsha imbono yokhenketho njengeparadesi yabasebenzi abaqhelekileyo kunye nokuyiqonda njengomsebenzi oguqukayo wezoqoqosho obaluleke kakhulu kwihlabathi.
Njengenxalenye yelinge iSebe le-TEF loPhando kunye noLawulo loMngcipheko (RRMD) liye lasebenzisana neYunivesithi yeThekhinoloji/Iziko leTekhnoloji yokuNgenisa izinto eziNtsha kunye neZiko loMseki ukusungula uMngeni wokuQala njengovavanyo lwenkqubo ye-Tourism Innovation Incubator engundoqo.
Kwacaciswa ukuba kulo mceli mngeni, iTourism Incubator iya kuzama ukufumana iimbono ezintsha ezingama-25 emva koko iseke oosomashishini abanokubakho abaze nezi ngcamango kwindlela yorhwebo ngomceli mngeni ofana neTanki yeShark ethandwa kakhulu kwi-cable TV.
UMphathiswa uBartlett wachaza ukuba "ukukhethwa kweengcamango kwenziwa yikomiti yamalungu avela kwi-TEF kunye neBhanki yoPhuhliso yaseJamaica (DBJ), kwaye ngaphezu kweemveliso zokhenketho okanye ukumela iteknoloji kwezokhenketho, ingcamango nganye kufuneka ibe yinto entsha okanye uyilo oluya kongeza ixabiso kwaye kufuneka lubaluleke kushishino lwezokhenketho.”
Qaphela ukuba uMfaki-sicelo oKhokelayo kufuneka abe ngummi waseJamaican ohlala eJamaica kwiminyaka yokugqibela ye-3-5 kwaye kufuneka abe neminyaka eyi-18 okanye ngaphezulu ngomhla wokugqibela wokungeniswa.
Emva kokwenza ukhetho lokugqibela lwabaviwa, i-incubator iya kunika iinkonzo ezininzi, kubandakanywa neeworkshops kunye nabathathi-nxaxheba ekusulungekisweni kweengcamango zabo; ukubonelela ngenkxaso yophando; uqeqesho lokuhanjiswa kwebala; ukubonelela ngamathuba okucebisa kunye nokunxibelelana; ukufundisa abathathi-nxaxheba ngezihloko eziphambili ezifana nepropathi enomgangatho ophezulu wokuqonda kunye nokubaluleka kokumiselwa ngokusesikweni ngeeseshoni zolwazi kunye nokukhangela amaqabane anokubakho okanye abatyali-mali ukunceda abathathi-nxaxheba kwiprototype kunye nophuhliso lwemveliso.
Iikhrayitheriya zokungeniswa ezongezelelweyo zeTourism Innovation Incubator zinokufumaneka Iwebhusayithi yeTEF.
INTO ONOKUYITHATHA KWELI NQAKU:
- Minister Bartlett explained that the “selection of the ideas is being done by a committee of members from TEF and the Development Bank of Jamaica (DBJ), and in addition to being tourism products or representing technology in tourism, each idea must be an innovation or invention that will add value and must be significant to the tourism industry.
- In simplifying the term “Blue Ocean Strategy” Minister Bartlett explained that it is about “having comparative advantage in the marketplace” adding that “to sustain the industry in the face of increased competition, we must market and promote Jamaica as an unmatched travel option and the Caribbean destination of choice for tourists.
- He noted too that “it is creating a competitive edge by offering our visitors an experience or product that they can have only in Jamaica, and therefore, we do not have to be concerned with competing with the same things as everyone else vying for the tourist dollar.
