Ngokwengxelo esanda kupapashwa, 'I-Niche Tourism, uHlaziyo lwe-2022 - UPhando lweThematic', imfuno yeeholide zokhenketho kunye namava iyakhula phakathi kweGeneration Hashtag (echazwa njengabantu abazalwa phakathi kuka-1991 kunye no-2005).
I-Generation Hashtag yimpembelelo yoqoqosho lwamava, oluchazwa njengoqoqosho apho iimpahla kunye neenkonzo zithengiswa ngokugxininisa impembelelo yobuqu ezinayo kubomi babantu. Ngaloo ndlela, idityaniswe ngokusondeleyo nokhenketho lwe-niche ngenxa yoluhlu olubanzi lweehambo zomntu kunye namava anokunikezelwa.
Kwi-Q1 2021 Global Consumer Survey, abaphenduli babuzwa ukuba ingakanani imveliso/inkonzo elungiselelwe iimfuno zabo inefuthe kukhetho lwabo lwemveliso. Uphando lufumanise ukuba i-27% ye-Gen Z kunye ne-26% yeMillennials yathi 'ihlala inefuthe kukhetho lwam lwemveliso,' eyayiziipesenti ezimbini eziphezulu kuwo onke amaqela eminyaka ephononongiweyo, kunye ne-3% ngaphezu kwe-avareji yehlabathi.
I-Global Consumer Surveys esuka kwi-Q4 2018, Q3 2019, kunye ne-Q3 2021, ebuze abahambi ukuba luhlobo luni lweholide abaluthathayo, lubonisa ukhetho olukhulayo lweentlobo zohambo lwe-niche phakathi kwabantu abadala abancinci.
Iziphumo zibonisa ukonyuka kancinci kokuthandwa kwiindidi ezahlukeneyo zohambo olubandakanya i-adventure, i-gastro, i-eco, LGBTQ kunye neeholide zempilo kunye nokuba sempilweni kweli qela. Nangona kunjalo, ipesenti yabaphenduli beGeneration Hashtag abathatha iintlobo ezininzi zesiqhelo zohambo olunje ngekhefu edolophini, kunye nokhenketho lwelanga nolwandle luhlala lufana kulo lonke uphando lonyaka.
Izinto ezikhethwa yiGeneration Hashtag zinceda ukuqhuba iindlela ezininzi zokhenketho lwe-niche ukuya kwinqanaba elilandelayo. Phantse zonke iintlobo zokhenketho lwe-niche ezigutyungelwe kuphando kule minyaka mithathu idlulileyo zibonise ukonyuka kwemfuno evela kweli qela. Esi sizukulwana likamva loshishino, kwaye iziphumo zibonisa ukuba imfuno yabo yeentlobo zohambo lwe-niche iya kunceda ukuqhubela phambili ukubuyisela ukhenketho.
Abantu abadala abancinci banqwenela amava abandakanya ngakumbi kwaye anentsingiselo. Ngokunjalo, ixabiso elibonwayo alifane lihle kwindleko nje. Iinkampani zokuhamba kunye nezokhenketho ezisebenza kumacandelo e-niche kufuneka zigxininise kwiGeneration Hashtag ngaphakathi kwamaphulo okuthengisa. Le marike yahlulwe kakhulu inokusebenza njengesigqibo sokubuyisela iinkampani zeengcali kunye nokukhula kwexesha elizayo.
