I-ITB China, oyena mboniso mkhulu we-B2B wezorhwebo e-China, ibhengeze ubuhlakani ne-China Business Exhibition Federation (CBEF) ukomeleza ukuthatha inxaxheba kwabathengi bemibutho. I-CBEF ngumbutho osekwe yiCCOIC (iTshayina yeTshayina yezoRhwebo lwaMazwe ngaMazwe) esebenza njengeqonga lentsebenziswano phakathi kwemibutho yemisitho yeshishini kunye neengcali ezifanelekileyo ezaziwayo kulo lonke elase China.
Intsebenziswano phakathi kwe-CBEF kunye ne-ITB China iyakubandakanya ukuququzelelwa kwe-CBEF kunye nokukhokela igqiza labathengi bemibutho ephezulu ukuba baye kwi-ITB China, emiselwe ukubanjwa nge-13 ukuya kwi-15 kuCanzibe 2020 eShanghai. Phakathi kweminye imisebenzi, umfelandawonye uya kuququzelela ingxoxo yeqela lezemfundo ngesihloko solawulo lwentlanganiso yombutho kwiNkomfa ye-ITB yase China 2020, eya kubanjwa ngokuhambelana nalo mboniso. Ngexesha lomboniso wezorhwebo, ukhenketho olukhokelwayo luya kuququzelelwa abathengi bemibutho ye-CBEF ukuze bahlangane nabathengisi be-MICE ekujoliswe kubo ngokweemfuno zabo zokuthenga.
“Injongo yethu kukukhulisa uphuhliso loqoqosho lwase China ngokukhuthaza ukuphuhliswa kweentlanganiso zemibutho kunye nemibutho, imiboniso kunye noshishino lwemisitho kunye nokhenketho lwe-MICE. I-CBEF ijonge ukomeleza ukutshintshiselana kwesizwe nakwamanye amazwe kunye nentsebenziswano kushishino lweziganeko zeshishini, ukuqhuba uphuhliso oluzinzileyo nolubandakanyayo kushishino lweziganeko zeshishini lehlabathi ”, utshilo uZeng Yafei, Mongameli we-CBEF. “Kuyasivuyisa ukusebenza neITB China, ehambelana nefilosofi yethu. Sinethemba lokuqonda kakuhle ukhenketho lwe-MICE lwaseTshayina olungenayo noluphuma kunxibelelwano nababonisi kunye nabathengi kunye nokusebenzela urhulumente njengembekiselo yokusekwa kwezicwangciso zophuhliso lokhenketho lwe-MICE. ”