I-LUSHAN, i-China - I-2011 ye-China (yamazwe ngamazwe) i-Urban Development Cooperation kunye ne-Tourism Destination Brand Marketing Summit yayibanjelwe e-Sanya, kwiphondo lase-Hainan, ukususela ngoNovemba 19-22, 2011. Le yintlanganiso yokuqala yonyaka edibanisa abakhangisi kwibala lokuhamba ukusuka. zombini ngaphakathi nangaphandle kweTshayina. Lo msitho wawubanjwe ngokudibeneyo yi-China Association of National Advertisers - Tourism Advertisers Branch, iKomishoni yoPhuhliso lwezoKhenketho eHainan, kunye norhulumente kamasipala waseSanya.
Ababekho baquka uGu Xiulian, uSekela Sihlalo wekomiti emileyo ye-10 ye-National People's Congress yaseChina; UZheng Silin, uSekela Sihlalo weKomiti yeMicimbi yezaNgaphandle yeNkongolo yeSizwe yaBantu; kunye nabameli abasuka kuLawulo lwezoKhenketho lweSizwe laseTshayina nakwiindawo ezidumileyo zohambo zehlabathi eziquka iSeychelles, iTurkey, neMexico. UCui Feng, uSekela Mlawuli womququzeleli uLushan Scenic kunye ne-Historic Interest Administration Bureau kunye noMphathi Jikelele weLushan Tourism Development naye wayekho. INtaba iLushan ithiywe kulo msitho njengenye yeendawo eziphumelele iimbasa ezibalaseleyo.
Le ngqungquthela ibibanjwe phantsi kombhalo othi “Cinga ‘uluhlaza’ xa kuziwa kukhenketho – indlela yokuphumelela eTshayina nakwihlabathi jikelele.” Abazimasi baphonononga izimvo zokuphuhlisa ukhenketho lwasezidolophini kwixesha elitsha kunye nokuba izixeko zingaba ngumqhubi omkhulu wokukhula kwekamva lokhenketho lwehlabathi. Baphinde baxoxa ngendlela yokuthathela ingqalelo iimfuno ezizodwa zendawo nganye yokuhamba, ngeenzame zokuphucula umgangatho weendawo zokuhlala kwiindwendwe kwiidolophu ezahlukeneyo, ukwakha iimpawu zokhenketho ezihlukeneyo, kunye nokufikelela kwimvumelwano entsha ngelixa uvula isahluko esitsha malunga nophuhliso lweendawo zokuhlala. ukhenketho lwasezidolophini.
Kumsitho, ummandla obukekayo weMt. Lushan wamkelwa ngokusesikweni njengendawo yokundwendwela, ngokunjalo nokufumana i-China Travel Advertisers' “Golden Award,” ukuxhasa ngakumbi ubume bamazwe ngamazwe njengendawo yenkcubeko yeLifa leHlabathi, iWorld Geopark kunye nenye. yezithili ezimbalwa zokhenketho zaseTshayina ezine-quintuple A-rated. I-Mt. Lushan nayo inembali ende yenkcubeko kunye neyomoya, ukongeza kwimithombo eninzi kunye neyodwa yokhenketho lwendalo. UMphathi Jikelele uCui Feng wenze intetho ephambili enesihloko esithi “Mt. ILushan: Intaba Enkulu Enentsingiselo Kumntu” kuloo ntlanganiso. Wachaza ngoncedo lweNtaba iLushan njengendawo yokusingwa. Ngaphandle kwentshayelelo emfutshane, wathetha ngemithombo yommandla kunye nophuhliso olunokubakho. Intetho yamkelwe ngentswahla yezandla phantse zonke iindwendwe ezingama-300, uninzi lwazo zongeza ukuba intetho kaCui ibanike ukuqonda okutsha malunga nommandla. Bakwavakalise ukuqaphela kwabo nokuncoma udumo oluxatyiswe kakhulu lweNtaba iLushan, kungekuphela nje eTshayina kodwa nakwihlabathi jikelele.
Ngexesha lodliwano-ndlebe olwenziwe ifeng.com, uCui uphinde wachaza into eyenza iMt. Lushan ibe yodwa kwaye ikhethekileyo, ngaphezu kokuphawula malunga neemodeli zokuthengisa kunye nokusebenza kwendawo, zombini eziye zasuka kurhulumente zijoliswe kwiimarike eziqhutywayo. I-Sina.com kunye nezikhululo ezininzi zeTV nazo zawugubungela umsitho.
Le ngqungquthela linyathelo elikhulu leNtaba iLushan ekusekeni nasekukhuthazeni ukhenketho lwayo kunye nexabiso lezorhwebo njengendawo yokusingwa kumazwe ngamazwe.
INTO ONOKUYITHATHA KWELI NQAKU:
- They also discussed how to take into account the unique demands of each travel destination, in an effort to improve the quality of accommodations for visitors to different cities, build differentiated tourism brands, and reach a new consensus while opening a new chapter on the development of urban tourism.
- Attendees explored ideas for developing urban tourism in the new age and on how cities could be the major driver for the future growth of the global tourism industry.
- Lushan unique and special, in addition to commenting on the area’s marketing and operation models, both of which have shifted from government directed to market driven ones.
