I-UAE-ikomkhulu le-Global Hotel Alliance, eyona manyano inkulu yehlabathi yeehotele ezizimeleyo, inike ingxelo yokusebenza kakuhle kweenyanga ezilithoba ethe yagqitha uqikelelo olunethemba, ngengeniso epheleleyo eyenziwe ngamalungu azizigidi ezingama-22 enkqubo yayo yokunyaniseka ye-GHA DISCOVERY yase-US. I-900 yezigidi zeedola, inyuke ngeepesenti ezingama-68 ngo-2021 kwaye yafikelela kwi-84% yamanqanaba angaphambi kobhubhane (ngo-2019) ngendlela efanayo.
Indibaniselwano yamazinga aphezulu omndilili kunye nokunyuka komndilili wobude obungama-20% kwihlabathi liphela ukusuka kuJanuwari ukuya kuSeptemba ngokuchasene nexesha elifanayo ngo-2021, eqhutywa yimfuno yokunyuka yohambo lokuzonwabisa, ibe negalelo kunyuso lokusebenza.
Amazwe amathathu aphezulu ngokuhlala kwamalungu e-GHA DISCOVERY ngeli xesha yayizizo zonke iindawo zolonwabo ezilomeleleyo: ezizezi, iMaldives, iThailand kunye ne-UAE, ngelixa ezona zixeko zityelelwe kakhulu yayiyiDubai kwakhona (ukukhula nge-48% kwiindawo zokuhlala ngaphezulu kowama-2021), ilandelwe. yiSingapore kunye neBangkok.
Ezona mpawu zibonakalayo zokubuyela umva kokuhamba kobhubhane ziye zaxelwa ePhuket naseBangkok, eThailand nge-535% kunye ne-345% yokukhula kwengeniso ngokulandelelanayo xa kuthelekiswa no-2021, ilandelwa yi-Honolulu, eHawaii nge-305% kunye neLondon, e-UK, ngokukhula kwe-300%. . Ngaphandle kophazamiseko oluqhubekayo lokuhamba ngenqwelomoya kunye nesiphumo sezithintelo ezinxulumene nobhubhane, ngaphezulu kwe-60% yengeniso ye-GHA DISCOVERY ivela kwiindawo zokuhlala kumazwe ngamazwe, kunye nalo mlinganiselo ukhula ngamandla kwiinyanga zasehlotyeni. Nangona kunjalo, ukuhlala kwasekhaya kwahlala kubaluleke kakhulu kwezinye iimarike, mhlawumbi ngenxa yezithintelo zokuhamba okanye umnqweno oqhubekayo wokuhlala, ngaphezulu kwe-90% yenkcitho yamalungu aseTshayina kunye ne-88% yenkcitho yamalungu aseIndiya kumazwe abo asekhaya. Ngokwahlukileyo, abakhenkethi bamazwe ngamazwe abachitha imali ephezulu bavela e-USA (i-US $ 76 yezigidi), i-UK (i-US $ 71m) kunye ne-Jamani (i-US $ 60m), imele ngaphezu kwekota yengeniso epheleleyo.
Ukucinga ngokutsha kwenkqubo yokunyaniseka ye-GHA DISCOVERY, eyasungulwa ngoDisemba ka-2021, neyathi yazisa imali yokuqala yedijithali yemivuzo yedijithali, iDISCOVERY DOLLARS (D$), efumanekayo xa uhlala kuyo nayiphi na ipropathi yohlobo lwehotele ye-GHA, nayo yanyusa ingeniso. Ukususela ngoJanuwari ukuya kuSeptemba, i-GHA ikhuphe i-D$55 yezigidi zembuyekezo (ixabiso elifanayo nge-US$) kumalungu, anokuwasebenzisa ukuhlawula indawo yokuhlala kuyo nayiphi na ipropathi ye-GHA emhlabeni jikelele, ukuqhuba ngokuqhubekayo ukubhukisha kwakhona.
"Intsebenzo yethu ka-2022 ukuza kuthi ga ngoku idlule kuko konke ebesikulindele, kungekuphela nje ukubonisa umtsalane wokuhamba, njengoko ubuya umva kubhubhane, kodwa impumelelo yesicwangciso sethu sokukhula, esixhaswa kukuvuselelwa kwe-GHA DISCOVERY kunye nokongezwa kwamaqabane amatsha ohlobo lwehotele ukuze umfelandawonye wethu,” utshilo umphathi weGHA uChris Hartley.
“Ngokuhlawulelwa kwe-D$ kunika ukuphinda-phinda kwaye i-brand-brand ihlala iphezulu kakhulu, sizisa imithombo emitsha yengeniso kwiintlobo zeehotele zethu. Ngokwesiqhelo, ezi ntlawulo zisetyenziswa njengenxalenye yentlawulo yetyala lilonke londwendwe, kwaye xa lilonke iibrendi zethu zingqina umyinge wamaxesha ali-17 embuyekezo kutyalo-mali olusuka kwinkqubo entsha, ukunyuswa kwe-21% xa kuthelekiswa ne-ROI enikezelwe yinguqulelo yangaphambili yokunyaniseka kwethu. inkqubo”, wongeza.
Ixesha leeholide zasehlotyeni lika-2022 yayingomnye umqhubi wokusebenza, ngo-Agasti engqina ukuba yinyanga yesibini eqinile yomanyano, ikhupha ingeniso nje ngoMatshi ka-2019.
Ukudibanisa impembelelo ye-rebound, i-Madrid-headquartered NH Group yajoyina i-GHA ngoJuni, iza nayo ngaphezu kwe-350 yeehotele kunye ne-10 yezigidi zamalungu enkqubo yokunyaniseka. Itotali ye-GHA DISCOVERY ilungu lokuhlala linyuke nge-74% kwi-Q3 2022 xa kuthelekiswa nexesha elifanayo ngo-2021. Awona mazwe adumileyo ekuhanjelweni kwehlobo ehlobo yayiyiSpain, US, Germany, Italy and Thailand.
U-Hartley uqukumbele ngelithi: “Ngohambo lokuyonwatyiswa oluya kuthi kratya kwi-Q4, uhambo lweshishini ngokuthe chu ukuya phezulu, bungqinwa kwingeniso esuka kwiiakhawunti zethu ezinkulu ezibuyela kwi-81% yamanqanaba ka-2019 ekupheleni kwe-Q3, kunye ne-D$ engaphezulu ejikelezayo, siqinisekile ngembono eyakhayo yonyaka opheleleyo ka-2022 kunye nokuya ku-2023.
