I-ICCA (i-International Congress kunye neNgqungquthela yeNgqungquthela) inqanaba leendawo eziphezulu zenkomfa kwihlabathi libona iYurophu kunye ne-Italiya kwindawo efanelekileyo. Kwi-ICCA Top 20 Destination Performance Index, i-70% yamazwe kunye ne-80% yezixeko ziindawo zaseYurophu, zilandelwa ngamazwe ase-Asia kunye namazwe aseMntla Melika.
Oku kuchazwe nguMongameli we I-Bureau yeNgqungquthela yaseRoma naseLazio, U-Onorio Rebecchini, ngexesha lenkomfa yakhe yeendaba kwi-TTG eRimini 2023.
Ezi ziphumo ezigqwesileyo ze-Italy, eziphuma kwindawo ye-6 efunyenwe kwi-2018 ukuya kwindawo ye-3 kwi-2022, ngaphambi kweJamani, iFransi, ne-UK, kunye neziganeko ze-522 ezicwangcisiweyo - kuphela i-6 engaphantsi kwe-Spain yesibini.
I-OICE (iNkongolo yase-Italian/iNdawo yokuQophela uMnyhadala) Idatha
Ngokuphathelele i-macro-scenario yelizwe leenkomfa zehlabathi, kwi-2022, iinkomfa ze-303,000 kunye neziganeko zoshishino zabanjwa e-Italy, zirekhoda ukwanda kwe-252% xa kuthelekiswa no-2021. Kwakukho ngaphezu kwe-21 yezigidi zabathathi-nxaxheba (+ 362% xa kuthelekiswa ne-2021 ) kunye nabazimasayo abazizigidi ezingama-31 (+ 366% xa kuthelekiswa no-2021). Xa kuthelekiswa nemibutho kunye namaziko, amashishini ayengawona akhuthaza imisitho.
Umzi-mveliso weCongress ubuyela ngokuthe ngcembe kumanqanaba angaphambi kobhubhane kwaye kulo nyaka sele ufumene ngaphezulu kwe-70% yemisitho ebibanjwe ngo-2019, kunyaka ophelileyo phambi kobhubhane. Ngokutsho kwabahlalutyi, umsantsa uya kube ubuyiselwe ngokupheleleyo ekupheleni kuka-2023 xa kuthelekiswa no-2019 okanye unokude udlule kwinqanaba leziganeko ezirekhodiweyo ngaphambi kobhubhane. Ukongeza, ukuba imisitho emininzi yalo nyaka uphelileyo - i-63.2% - ibinomlinganiso wengingqi, kunye ne-8% kuphela yomlinganiswa wamazwe ngamazwe, ngo-2024 kuya kubakho ukuchacha okunamandla kwimisitho yamazwe ngamazwe.
Imisitho kunye neeNkomfa: Apho Zenzeka khona
Iinkomfa ezininzi kunye neziganeko - i-59.0% - zenzeke eNyakatho ye-Italy, i-Central Italy ibambe i-24.4% yeziganeko, i-South 10.4%, kunye neZiqithi 6.2%. Ngokuchanekileyo malunga neRoma, bekukho ukonyuka okuhle kwindawo ekuyiwa kuyo ngo-2022.
Okubaluleke kakhulu kumdlalo wazo zonke izixeko ezikhulu zase-Italiya, ezithe zaphakama ngokungaguquguqukiyo kwindawo ukusukela ngo-2019.
Kwindawo yeshumi elinesine yiRoma (ye-18 ngo-2019), kunye neenkomfa zamazwe ngamazwe ezimalunga nama-80 eziququzelelweyo, phambi kweMilan kwindawo ye-18 (i-32nd ngo-2019), kunye nemisitho yenkomfa engama-66, ilandelwa nguBologna kwindawo ye-35 kunye neFlorence kwindawo ye-60, endaweni yama-88 ngo-2019.
ETN EXCUSIVE UDLIWANO-NDLEBE
Udliwano-ndlebe lunikwe nguMongameli uRebecchini kumbhaleli we-eTN-USA e-Itali malunga nendalo-umsebenzi we-Rome kunye neLazio Convention Bureau (CBReL).
eTN: Idlala yiphi indima iRome & Lazio Convention Bureau?
Rebecchini: I-CBReL iqumrhu elisemthethweni lokukhuthaza ukunikezelwa kwabakhenkethi eRoma naseLazio kunye neenkonzo zaseRoma kunye neLazio kwiimarike zelizwe kunye nezamazwe ngamazwe kwishishini leentlanganiso ngokubhekiselele kwintlangano, ukwamkela, ukuthutha kunye neenkonzo.
Isakhiwo esincinci, esazalelwa kwi-2017 ukusuka ekuboneni kwemibutho yorhwebo ephambili kwicandelo lezokhenketho kunye namaziko amele ummandla, i-Roma Capitale kunye neNgingqi yaseLazio.
Sithatha indima engundoqo kwi-ecosystem yezokhenketho, njengoko abaququzeleli beentlanganiso kunye neenkampani zamazwe ngamazwe zifumene kwi-CBReL i-interlocutor eyayingekho kwiminyaka embalwa edlulileyo: namhlanje, abo bafuna ukusungula ukhuphiswano phakathi kwezixeko zaseYurophu ezinkulu- Iziganeko zesikali zamazwe ngamazwe ekugqibeleni unombutho oza kubhenela kuwo ngokusemthethweni ukuze ufumane ulwazi oluthe kratya malunga nonikezelo lwabakhenkethi eRome naseLazio malunga nombutho, ulwamkelo, uthutho kunye neenkonzo.
eTN: Zeziphi iinkonzo ezibonelelwa yiCBReL kumalungu ayo?
Rebecchini: Kwangaxeshanye, i-CBReL inika inkxaso kubaququzeleli beminyhadala kunye nenkomfa ngokubanika iinkcukacha ezithe vetshe malunga nommandla, malunga nokufumaneka kweendawo kunye nezibonelelo, kwiinketho zendawo yokuhlala kunye neenkonzo zolungiselelo, ngokulula kakhulu ukwenza lula iinkqubo zokwenza izigqibo zokukhetha indawo ekuyiyo.
Umsebenzi wokuhlola amathuba okomeleza ukhenketho olunxulunyaniswe neshishini leentlanganiso ukwaquka ukukhuthazwa ngokuthe ngqo kwendawo ekusingwa kuyo ngonxibelelwano kunye nemisebenzi yokuthengisa kunye nokuqhutywa kophando nohlalutyo lwecandelo ukubeka iliso kwiintsingiselo zemarike nokuphucula umgangatho weenkonzo ezinikezelwayo.
Sibambene nomsebenzi omninzi weziko, ukongeza ekuququzeleleni intlanganiso phakathi konikezelo kunye nemfuno kunye nengxoxo ekhuthazayo phakathi kwabadlali becandelo likarhulumente nelabucala, siphuhlisa iihambo zosapho kunye namava abakhenkethi abeze kakhulu ngenjongo yokuphucula amava okuhamba abathathi-nxaxheba, ukukhuthaza. ukuba bandise ukuhlala kwabo ukuze bafumane ukugqwesa kwendawo kwi-360 °.
eTN: Mangaphi amalungu eCBReL?
Rebecchini: Inethiwekhi ye-CBReL inabadlali abangaphezu kwe-150 abakhenkethi bengingqi, kubandakanywa iinkampani zabucala, imibutho yorhwebo, kunye nabadlali bezokhenketho abamele, ngendlela enqamlezileyo, phantse yonke ikhonkco lokubonelela kwishishini leentlanganiso kwindawo.
Sixhaswa, ngokwenene, ngabaqhubi ababaluleke kakhulu kwicandelo, amaziko enkomfa ahloniphekileyo ngamazwe ngamazwe, njengeZiko leNgqungquthela yaseRome "La Nuvola" kunye ne-Auditorium Parco della Musica, amaziko okurhweba ye-caliber ye-Fiera di Roma, iinkampani zolawulo lweendawo zokusingisa zeziseko ezibalulekileyo ezifana neZikhululo zeenqwelo-moya zaseRoma, abaqhubi abakhulu bezemidlalo nenkcubeko abanjengeSport e Salute neZetéma, iihotele ezikwishishini kunye nezobunewunewu, iPCO (Abaququzeleli beNkongolo yeeNgcali), kunye neDMC ( Iiarhente zoLawulo lweNdawo yokuFikela.
eTN: Ngaba ungasixelela ngekamva le-CBReL kunye neenjongo eziphambili zoshishino?
Rebecchini: Ukusukela ekusekweni kwayo, iCBReL iqale inkqubo ebalulekileyo yobuchule ecaleni kweenkampani kunye namaziko, idala amathuba entlanganiso, iiprojekthi, kunye neetafile zobugcisa, ukuze kuthathwe amathuba amakhulu avela kushishino lweentlanganiso, ukuqala kumalungu angama-30 ngo-2017 ukuya ngaphezulu. 150 ngo-2023.
Ishishini lethu elingundoqo elikhethekileyo kukukhuthaza ukunikezelwa kwenkomfa yaseRome naseLazio, ngaloo ndlela kwandisa inani lemisitho kunye neenkomfa ezibaluleke kakhulu kwilizwe nakwihlabathi jikelele kwindawo kwaye ngenxa yoko kuqalwa i-loop efanelekileyo kunye nemiphumo emihle kwicandelo lezokhenketho ngokubanzi kunye namashishini anxulumeneyo. – umsebenzi wamabhongo esinokuwulandela ngobuchule obungakumbi kunye negumbi lokuwuqhuba kuphela ngokuqwalaselwa kwamaziko.
Ngesi sizathu, sinethemba lokuba iingxoxo kunye neengxoxo ziya kukhula zibe zezakhayo kwaye zibe nentsebenziswano, ukuze kuchazwe kwaye kuphunyezwe ezona zenzo zilungileyo kunye namanyathelo exesha elide anjengokutsala utyalo-mali kunye nemisitho kwingingqi yethu hayi phakathi kwabo sikhuphisana nabo.
eTN: Ukongeza koku kuchazwe ngasentla, ngaba iCBReL “inombono” ngekamva layo?
Rebecchini: Ngokuchanekileyo ngenxa yesi sizathu, sithetha kwixesha elidlulileyo lamva nje kunye nenjongo yokwahlula unikezelo lwabakhenkethi oludityaniswe nentlanganiso yoshishino, sigxininisa "intuition" yommandla weLazio ukutyalomali kwicandelo leemoto, icandelo elanda ngokukhawuleza eYurophu kunye eMelika.
Ngeprojekthi ethi "Lazio endleleni", sakhuthaza i-Vallelunga Auto Drome kunye neendlela ezimangalisayo ze-consular eziphuma kulo lonke elaseLazio kwiinkampani zeemoto zangaphandle kunye nabaqhubi, abaya kukwazi ukusebenzisa iindawo zethu ezintle kakhulu ukubonisa iimodeli ezintsha kubathengi, amajelo eendaba, iingcali, kunye nolawulo oluphezulu.
eTN: Ngaba ubucwangcise ubukho beCBReL kwimiboniso yokhenketho eyodwa eYurophu naphesheya kolwandle?
Rebecchini: Phakathi kweziganeko ezahlukeneyo zamazwe ngamazwe ezicwangcisiweyo ezijoliswe ekukhuthazeni ukunikezelwa kwabakhenkethi bengingqi edibeneyo kwishishini leentlanganiso, sikhona kule mihla - kunye nommandla waseLazio kunye neRoma Capitale - kwimiboniso yorhwebo kwicandelo lokhenketho: IMEX America eLas Vegas kunye ne-IGTM eLisbon. Kwiinyanga ezizayo, asiyi kusilela ukongamela i-ILTM e-Cannes (eFransi) ejolise ekukhuthazeni ukunikezelwa kwabakhenkethi be-luxury, kunye ne-IMEX eFrankfurt, rhoqo phambi kwamaziko.
eTN: Ngaphandle kokuba i-Italiya izakuphumelela iSaudi Arabia neKorea kuMboniso ka-2030, zithini izicwangciso zeConvention Bureau?
Rebecchini: Nangona amanani esinawo ekhuthaza kakhulu, sinekamva eliphambi kwethu elizele yimiceli mngeni kunye neenjongo zamabhongo, eziquka ukumiselwa kwenkolo “yeNtlokoma ka-2025” kunye “neNtlokoma yowama-2033” elandelayo, ngethemba lokuba sizokwazi ukusingatha umsitho ngokwamaqela. ukugqwesa, “I-Expo 2030,” indawo ekwaziyo ukutsala hayi kuphela abakhenkethi abavela kwilizwekazi ngalinye kodwa ivelise imisebenzi enxulumeneyo nemisebenzi ngokunjalo nokufumana utyalo-mali ukuze kuyilwe imisebenzi yoluntu emitsha, kwaye okokugqibela kodwa okungancinci, ukomeleza ezothutho.
