Ngokufudumala kwehlabathi okubangela amaqondo obushushu erekhodi, njengokudlula i-45 C eThailand ngexesha lasehlotyeni, ukuhanjiswa kwamanzi kuba ngumcimbi wokuphila kwabantu.
I-Thailand ifumene i-heatwave ekhethekileyo kulo nyaka, ekhokelela ekwandeni kweencoko malunga neziselo. Oku kubonisa ukuba uninzi lwabantu baseThais babeka phambili ukusela amanzi ngokwaneleyo ukuxhasa ukuzinikela kwabo kwindlela yokuphila enempilo, beqaqambisa ukuzimisela kwabo ukuhlala benamanzi ngexesha lemozulu enzima.
Ukutya nesiselo sihlalutya iindlela ezicacileyo apho iibrendi zinokunceda abantu ukuba banyamezele iimeko zemozulu eziya zisanda. Ngenxa yoko, iziphuzo ezingezizo ezinxilisayo ziqikelelwa ukuba zithathe umsebenzi obalulekileyo ekunikezeni ukuvuselelwa kunye nokuvuselela. Izinto ezongezelelweyo eziphawulekayo zokubeka iliso ziquka i-electrolyte kunye nemifuno yokupholisa, enokunciphisa ngokufanelekileyo impembelelo yokushisa okuphezulu emzimbeni.
Kwiindawo ezininzi zeli hlabathi lishushu ngokugqithisileyo, njengaseBangkok, umgangatho womoya ophantsi nawo uyinto exhalabisayo ngenxa yobushushu obugqithisileyo. Izithako onokuthi uzibukele apha ziquka i-antioxidant-rich inclusions, enokunceda umzimba ukuba umelane. "
Ngo-2023, abathengi bakhetha ikakhulu iziselo ze-carbonated (70%), amanzi asebhotileni (67%), kunye nekofu esele ilungele ukusela (60%) njengokhetho lwabo oluphezulu olunganxiliyo. Ukongeza, kukho imarike enokubakho yeziselo ezixutyiweyo, njengoko i-47% yabathengi ibonise umdla ekuzihloleni.
Ngokophononongo lophando, i-58% yabahlali baseBangkok bayazi kwaye banomdla wokuzama iziselo ezixutyiweyo ezaziwa ngokuba yi-'joffee', eyindibaniselwano yekofu kunye nejusi.
IJoffee sisiselo sekofu esibandayo esixutywa neswekile yemoba kunye nejusi yeblueberries umzekelo. Ifakwe ebhotileni kwaye ihanjiswa kubanda.
Oku kunika iibrendi ithuba lokudala iziselo ezixutyiweyo ezinencasa ezinomtsalane kakhulu kubathengi.
Xa kuthengwa iziselo, abathengi baseThailand babeka phambili ixabiso lempilo lesiselo ngaphezu kwencasa.
Ngeenzuzo zempilo ezikhula zibaluleke ngakumbi kunencasa, i-synergy yencasa kunye nomsebenzi iba yinto ebalulekileyo kwiziselo ukuhenda abathengi kunye nokuseka isazisi esisodwa.
Abantu beGen X eThailand abadala babonisa utyekelo olucacileyo lokwenza izigqibo malunga nempilo xa kuthelekiswa nezizukulwana ezincinci ezifana no-Gen Z.
Umzekelo, i-43% yabathengi abaneminyaka engama-45 nangaphezulu bakhetha iziselo ezingezizo utywala ezineswekile ephantsi/engekho/ethotyiweyo, xa kuthelekiswa ne-33% ye-Gen Z.
Uphononongo lugqibe ekubeni iibrendi zinokubhenela kwi-Gen X demographic ngokunika iinketho ezigxile kwimpilo ezineempawu ezivumelekileyo nezisebenzayo.
Ngokubanzi, phantse isiqingatha seThais sikhetha iziselo ezinezithako ezaziwa ngezibonelelo zabo zempilo, njenge-collagen kunye neeprobiotics.
I-Gen Z yeyona marike ekujoliswe kuyo
Nangona i-Gen Z imele icandelo labathengi elikhulu kwiziselo ezingezizo utywala e Thailand, ukusetyenziswa kwabo kushiyeka emva kwamanye amaqela eminyaka yobudala kwiindidi ezithile ezifana namanzi asebhotileni, ikofu esele ilungele ukuselwa (RTD), amanzi evithamin, kunye neziselo ezibuyisela ukutya (umz. iiprotheyini ezityebileyo iinyikima).
Uphononongo lophando lweMintel lubonisa ukubakho okubalulekileyo okungasetyenziswanga kwiibrendi kwimarike yeGen Z.
Iinkampani zesiselo zinokulithatha ithuba lokusungula izinto ngokuzisa iincasa ezimnandi kwiimveliso zazo ukuze zibe nomtsalane kubantu beGeneration Z. Iyonke i-37% yesiZukulwana sika-Z sase-Thai sivakalisa ukukhetha kwiziselo ezingezizo utywala ezinencasa ezimnandi ezifana netshokholethi, engaphezulu kwepesenti yesampulu iyonke (30%).
Ke ngoko, ii-Gen Zs zinokuhlelwa njenge-'Emotional Indulgers', zixhomekeke kwiiprofayili zencasa yokuzonwabisa. Iincasa zesiselo esiswiti nangona kunjalo zinxulunyaniswa kakhulu 'nokungabi nampilo'.
Abathengi beGen Z banokujikwa ukuba bajonge iibrendi kakuhle ngakumbi xa bebandakanya izinto ezongezelelweyo ezisebenzayo kwiziselo zabo, bebonelela ngokhetho olujikelezwe kakuhle noluhendayo.
