Zihlobo nabahlobo:
Njengokuba ixesha leeholide lisondela ngokukhawuleza, sijonga impumelelo yethu kunye nokufunda kwethu kulo nyaka uphelileyo njengoko sijonge kokulandelayo.
Ngomhla we-13 kaNov, samkele iBhodi yethu yaBalawuli emva eWashington, DC, kwiNtlanganiso yokuqala yeBhodi yonyaka-mali ka-2020. Kule ntlanganiso senza umbulelo wethu saza savakalisa umbulelo wethu kuBarbara Richardson no-Andrew Greenfield abagqiba ixesha labo lokuhlala nebhodi. Ibhodi nayo yonyula isethi entsha yamagosa, kubandakanywa usihlalo omtsha (uJohn Edman, umlawuli we-Explore Minnesota Tourism); usekela-sihlalo (uMark Hoplamazian, umongameli kunye ne-CEO ye-Hyatt Hotels Corporation, kunye no-Alice Norsworthy, igosa eliyintloko lentengiso ye-Universal Parks kunye neeNdawo zokungcebeleka); kunye nonondyebo (uKyle Edmiston, umongameli/igosa elilawulayo eliyintloko kwiLake Charles/Southwest Louisiana Convention & Visitors Bureau).
Ngo-Okthobha kwaqala unyaka wethu wezimali kunye neenyanga ezili-12 zokugqibela zeBrand USA ngoku. Umbutho wezokuHamba wase-US ukhokelela kumzamo oncomekayo kunye nomdibaniso wokundwendwela e-US egameni loshishino lokuhamba ukukhusela Igama leBrandUkuvunyelwa kwakhona okulandelayo yiCongress ngaphambi kokuphela koku, unyaka wethu we-10th ophela ngoSeptemba 30, 2020. Nge-Okthobha i-29, ndangqina phambi kweKomiti yeNdlu ye-Energy kunye ne-Commerce Subcommittee kwi-Consumer Protection & Commerce, apho ndibeka khona impumelelo ye-Brand USA kunye nefuthe kuqoqosho, kunye nokugxininisa ukubaluleka kwendlela yokufika kwangexesha ukuqinisekisa ukusebenza okufanayo kwixesha elizayo. Ukusukela ngolwesiThathu, ngo-Novemba. 20, amatyala okuphinda agunyazise iBrand USA kunyaka-mali wama-2027 adlulile kwiikomiti zolawulo kwiNdlu nakwiNdlu yeeNgwevu kwaye balindele ukugqitywa ngamagumbi omabini, ngethemba kunye namanye kufuneka apasise umthetho phambi konyaka wekhalenda. isiphelo. Ukuba ubungakwazanga ukungena kwindlebe, ungayibukela apha.
NgoSeptemba uhlala inyanga exakekileyo kwiBrand USA, kwaye kulo nyaka bekungekho ngaphandle. Kuqala, sasungula iVeki yokuHamba kweBrand USA eYurophu eLondon edibanisa abathengi abavela kwi-pan-Europe abaqhubi bezokhenketho phantse nabathengisi abali-170 base-US kangangeentsuku ezi-100 zokuqeshwa komntu ngamnye, uthotho lokucetyiswa, kunye nemisebenzi emangalisayo yangokuhlwa kunye nokuzonwabisa. Ngokukhawuleza emva kweVeki yezoKhenketho, besibambe iNgqungquthela ye-3 ye-US-China yezoBunkokeli boKhenketho eSeattle, eWashington, nalapho urhulumente kunye neenkokheli zeshishini lokhenketho bavakalise ithemba elikhulu kwikamva lentsebenziswano yamazwe amabini. Okokugqibela, siyigqibile inyanga ngomsebenzi wethu wonyaka wokuthengisa e-India apho siye sabamba iindwendwe ezingama-13 ezivela kumaqabane angama-55 aboneleli kwaye sazisa inkqubo yethu entsha yoqeqesho “yaseIndiya Elungele”.
IBrand yaseMelika yile:
Ukucwangcisa ukukhutshwa kwefilimu yesithathu enkulu, ethi "Into yaseMelika," eqala kwikomkhulu lesizwe ngoFebruwari 2020. Ibhalwe nguMorgan Freeman, ifilimu ibonisa uhambo lwangaphandle nguJohn Herrington, usomajukujuku wokuqala waseMelika, kunye UAriel Tweto, umqhubi wenqwelomoya waseAlaska, njengoko betyelela iindlela ezinomtsalane, iindlela ezifihliweyo, amakhaya amandulo, kunye nobunye ubukhazikhazi bembonakalo yaseMelika.
• Ukucwangcisela ukwazisa iVenkile yokuHamba yaseBrand e-India nge-Okthobha 2020 eDelhi. I-Indiya yintengiso yethu ye- # 10 yemithombo yentengiso engenayo ene-1.4 yezigidi zeendwendwe ezichitha i-15.8 yezigidigidi (# 6) kwi-2018.
Ukwandisa ukutyikitywa kweNkqubo yokuFumanisa iUSA ukuya eFrance, e-Itali naseSpain. Iqonga lethu lokufumana iarhente yoqeqesho kwiarhente yokuhamba sele isebenza kwamanye amazwe ali-15.
• Ukwamkela iPoland njengelizwe le-39 eliza kunyulwa ukuba lifakwe kwiNkqubo ye-Visa Waiver (VWP), okwenza abahlali basePoland bafaneleke ukutyelela i-United States ngeenjongo zokhenketho kunye nezoshishino ukuya kwiintsuku ze-90 ngaphandle kokufumana i-visa yase-US.
• Ukukhumbuza abahambi basekhaya ukuba baqinisekise ukuba bayayithobela imiqathango yemigaqo-nkqubo yokuqhuba eyi-ID ngomhla we-1 ku-Okthobha ka-2020 ukukhwela inqwelo-moya elawulwa ngurhulumente, okanye ukufikelela kumaziko aseburhulumenteni eMelika.
Njengokuba singena kunyaka wethu weshumi oko kwamkelwa uMthetho wokuKhuthaza uKhenketho, sijolise kwimishini yethu yokwamkela iindwendwe zamazwe aphesheya e-USA, sisabelana nabo ngamava angapheliyo okuhamba kwilizwe lethu elikhulu. Siyavuya ngamanyathelo amaninzi amatsha kunye nentengiso eza kuqala unyaka omtsha, kwaye sijonge phambili ekwabelaneni nawe ngakumbi kwiinyanga ezizayo.
Sikunye, siyayithengisa i-USA!
Chris Thompson
UMongameli kunye ne-CEO
Igama leBrand
