I-Boeing kufuneka ibonise inkxalabo engakumbi kukhuseleko nakwabahambi

Impendulo ka-Boeing kwezi ntlekele zamva nje yimeko yokufunda into ongamele uyenze kunxibelelwano olunzima. Umgaqo wekhadinali kwintlekele PR kukukhokela ibali ngaphambi kokuba abanye bakukhokele, kwaye benze ngokuchaseneyo. Baye balinda abanye ukuba babalise ibali.

Oko kwaqala njengexhala kunye nokuthandabuza kukhuseleko lwenqwelomoya kuye kwajika kwaba ngumcimbi wezopolitiko kunye nomba wehlabathi ofuna ukuba iinqwelomoya zabo zibekwe.

I-Boeing ayamkeli eyona mpembelelo yale meko. Endaweni yokuthetha ngokucacileyo kubathengi aboyikayo, bacenga uMongameli uTrump malunga nokhuseleko lwenqwelomoya-inyathelo elikhulu le-PR. Oku kunika ukubonakala kwenzuzo ebaluleke ngaphezu kobomi babantu. Kukho uluvo ngoku lokuba isibambiso se-Boeing se-1 yezigidi zeedola ku-Mongameli uTrump ngandlela thile "wenza" ubomi obulahlekileyo ukusuka kwi-Ethiopian Airlines Flight 407 kunye ne-Lion Air Flight 610.

Ngokuqinisekileyo iqela likaBoeing lixhalabele ukhuseleko lweenqwelomoya zabo, kodwa ayibonakali ngathi. Kuyaqondakala ukuba kutheni abantu bengafuni ukubhabha ngenqwelomoya enokuntlitheka, kwaye indlela abawusingatha ngayo lo mbandela iBoeing iya kubakhathaza iminyaka ezayo.

I-Boeing ayikho kuphela kwishishini lokuthengisa iinqwelomoya, bakwishishini lokuthengisa ukhuseleko. Ukuba kukho amathandabuzo malunga nokuba abantu bakhuselekile na, ishishini labo, amaxabiso esitokhwe kunye negama labo lenzakaliswa ngendlela engenakuphikiswa.

Ngomnyaka we-1982, xa umntu wayetyhefu iTylenol, inkampani yakhupha ukukhumbula imveliso kwangoko. Bafike ezantsi kwinto engahambanga kakuhle.

I-Boeing kufuneka yenze ngaphezulu kokutsho nje ukuba iphanda into engahambanga kakuhle. Kufuneka babonise uvelwano kumaxhoba, kunye novelwano kubahambi abakhweleyo. I-Boeing ijongene nomceli mngeni wobudlelwane noluntu kwiintsuku, iiveki neenyanga ezizayo.

I-Boeing idinga ukugxininisa ukhuseleko, ukhuseleko, ukhuseleko. Kwaye abayi kuphumla-okanye babhabhe-bade bazi ukuba yonke into ikhuselekile. Ingeniso mayingaze ifike kuqala kunobomi nokufa.

Ekugqibeleni, iBoeing iyazi ukuba zimbini iinkundla-inkundla yomthetho kunye nenkundla yezimvo zoluntu. Bayazi ukuba banokujamelana nokugwetywa ziintsapho zabo bafe kwiinqwelomoya zabo, kwiinqwelomoya abathenga kwaye abasayifuni imveliso yabo kunye nabanye. Oko kuyakuthatha iminyaka. Inkundla yezimvo zoluntu ayinakulinda ixesha elide.