Izolo, iBeverly Hills Conference & Visitors Bureau (BHCVB) ibambe isidlo sakusasa eWaldorf Astoria Beverly Hills yeenkokheli zoshishino zesiXeko, abaninizihotele kunye namagosa karhulumente wasekhaya apho iintsingiselo zexesha elizayo kubunewunewu zaye zaxoxwa kunye nendlela yokusebenzisa ezo ndlela zaseBeverly Hills. I-BHCVB yamema ii-arhente zayo zehlabathi jikelele kumazwe alandelayo: i-UK, iYurophu, i-China, i-Indiya, i-Middle East, i-Australia / i-New Zealand / i-South East Asia kunye ne-US ukuba ithathe inxaxheba kwingxoxo yephaneli echaza iindlela eziqhubekayo kwiimarike nganye. Intsasa yanqunyulwa ngenkcazo yeembono ezivela kuClyde McKendrick, uMphathi oLawulayo wase-US kunye neGosa eliPhezulu le-Innovation kwinkampani ekhokelayo yophando, i-Canvas8.
Amalinge okomeleza ubugcisa nenkcubeko esixekweni sele eqhubeka; ISixeko sisandula ukugqiba iphulo lesine le-BOLD, ebanjwa rhoqo ehlotyeni nasebusika. I-BHCVB ikwanikeze ukujonga okokuqala kwiziphumo zokuqala zeProfayili yabo yeNdwendwe ye-2018 / isifundo soFuthe lwezoQoqosho:
• I-80% yeendwendwe zeBeverly Hills kweli hlobo zazivela kwiimarike zamanye amazwe kwaye ama-20% ayevela kurhwebo lwasekhaya
• Abatyeleli abaziyo nge-BOLD kunye / okanye iiyure ezizayo zichithe ngaphezulu kunabo bangakhange babenalo ixesha losuku lodliwanondlebe, becebisa ukuba abantu beze ku-BOLD kwaye mhlawumbi babuyele evenkileni.
• Kubekho ukwanda kwenqanaba lokoneliseka nge-6% kwangexesha elifanayo ngo-2018
• I-50% yabatyeleli ekwenziwe udliwanondlebe nabo bathi utyelelo lwabo lwenziwe ngcono ngenxa yeeyure ezizayo kunye ne-BOLD
• I-10% yazo zonke iindwendwe zihlala kwiihotele zaze i-11% yahlala “kwezinye iindawo zokuhlala ezihlawulelwayo”
• Iipesenti ezingama-30 zaziphinda iindwendwe
• I-avareji yenkcitho yemihla ngemihla ngomntu ngamnye kuwo onke amaqela eendwendwe (kuquka abahambi bemini kunye neendwendwe zasehotele) ibiyi $217
• Umndilili wenkcitho yemihla ngemihla yeendwendwe zehotele yayingama- $ 541
Kuyo yonke ibhodi, ummeli ngamnye wehlabathi uvumile ukuba iBeverly Hills inobukho obomeleleyo kwiimarike zabo kwaye isixeko saziwa ngokuthanda kwayo, ukubona abantu abadumileyo, umlingiswa ofana ne-oasis kunye nobuhle obungapheliyo.
Iindlela ezongeziweyo ekwabelwana ngazo:
• Kwi-Millennials yase-US bahamba ngaphezulu kunakuqala kwaye uhambo losapho luyaqhubeka nokutshintsha lubandakanya ukuhamba kwezizwe ngezizwe
• I-UK ibona ngaphezulu kwesiqingatha sabakhenkethi behamba kuhambo lweempelaveki kwaye uninzi lwabahambi ludibanisa utyelelo lwabo njengeshishini kunye nokuzonwabisa, "i-bleisure"
• Abakhenkethi base-Australia bafuna iindawo zokuhlala ezizezakho kakhulu. Ukongeza, abakhenkethi abadumileyo abavela kulo mmandla bancinci, banomdla ngakumbi, bahamba nosapho kwaye bahamba rhoqo.
• Abahambi baseTshayina bathanda "ukuhlala njengendawo" kwaye bayathanda ukufumana izinto abanokwabelana ngazo kwi-WeChat
• Abahambi baseNdiya bazingeli besimo - abakumgangatho ophakathi abaye bafumana ubutyebi obutsha kwaye bajonge ukuchitha ngaphezulu kumgangatho kunye namava asekuhlaleni agcinwe. Imithombo yeendaba zentlalo ibaluleke kakhulu, kodwa umxholo onomdla kakhulu ujolise kubantu abadumileyo, nangona i-micro-influencers isiya ithandwa kakhulu.
• Abantu baseMpuma Mpuma bafumana ukukhula kumaqela amancinci ahambayo; Ngexesha leeholide, abahambi ngezizukulwana ezininzi. Ummandla ukwabona ukonyuka kwabahambi abakhulileyo abathatha uhambo olufutshane phakathi kweentsuku ezi-3 ukuya kwezi-4
“Abahambi banamhlanje bobunewunewu bafuna imathiriyeli encinci kunye namava amaninzi,” utshilo uMcKendrick, owabelana ngokuba kugxilwe kwiimpawu ezixabisa uzinzo kunye nobubele.
"Kubalulekile ukunxibelelana ukuba iBeverly Hills inento kuyo yonke indlela yokuphila. Nokuba uhamba nosapho lwakho, ujongene neBeverly Hills okokuqala, okanye ulapha ukuze ubaleke ngempelaveki, ukhetho olubanzi lwenza ukuza kwisixeko sethu kube lukhetho olulula, utshilo uJulie Wagner, i-CEO yeBHCVB.
Amanyathelo alandelayo abandakanya ukusebenza ngokubambisana neKomiti yoCwangciso loCwangciso-buchule kunye ne-BHCVB yeSicwangciso soPhuculo lwendawo eya kuthi isebenze ekuthinteleni iBeverly Hills ngokusebenza neenkokheli zeshishini zasekuhlaleni ezimele iindawo ezahlukeneyo ezinje ngeehotele, intengiso, izindlu nomhlaba, iivenkile zokutyela kunye nemibutho yenkcubeko .
