IBarbados, eHawaii, ePalau: "Uzibuyisela njani iziqithi zethu kunye nabakhenkethi abalungileyo?"

Iziqithi zifuna abakhenkethi abalungileyo. Amanani abafikayo akufunekanga alinganise impumelelo yendawo ekusingwa kuyo esiqithini. Iziqithi zifuna ukhenketho oluzinzileyo - abantu basekhaya kufuneka babe nelizwi.

IHawaii ifuna abakhenkethi abalungileyo. Iindwendwe kwezinye iindawo zaseHawaii ezifana Indawo yokugcina indalo yaseHanauma Bay Kufuneka ufumane ikhosi yokutshayisa ngokuba ngumkhenkethi oLungileyo. Iindleko zokutyelela olo lwandle yi-$25 yeendwendwe, kodwa simahla kubantu balapha.

"Kuvakala ngathi sizifumene iziqithi zethu.", ibingamagqabantshintshi entloko ye-Hawaii Tourism Authority, i-CEO yaseHawaii.

IPalau ifuna abakhenkethi abalungileyo, kwaye kufuneka bahlawule: Isizwe sasesiqithini sasePalau sibiza iindwendwe nge-100 yeedola zokungena.

IBarbados inethuba lokuphuhlisa "ukhenketho oluhle" kwasekuqaleni kwesi sizwe sitsha.

IBarbados ishiye nje iBritish Commonwealth kwaye yaba yiRiphabhlikhi kwaye eikhethe umongameli wayo wokuqala.

Owokuqala oHloniphekileyo. Umphathiswa weSenethi yezoKhenketho uLisa Cummins naye unombono omtsha wokhenketho lwaseBarbados apho ugxininiso lusuka kwinani labakhenkethi abafikayo ukuya kuphuhliso loshishino olubandakanyayo apho bonke abantu baseBarbados baba ngabadlali.

Ngoku, lixesha lokuzibeka emngciphekweni, ucele umngeni kundwendwe, kwaye ubanike into yokwenyani, ethe yavakaliswa kwiziqithi ezininzi kwihlabathi jikelele.

Uxhaswa kumbono wakhe ngumlawuli omtsha waseJamani waseKhanada weBarbados Tourism Marketing, Inc, uJens Thraenhart. Jens wawongwa Isihloko seQhawe lezoKhenketho ngoNovemba wokugqibela ngo World Tourism Network.

Ukukhethwa kukaThraenhart ukuba abe yintloko yebhodi yentengiso yokhenketho yaseBarbados kuye kwabuzwa ngabanye abantu baseBarbadians abacinga ukuba isikhundla bekufanele siye kuMmi waseBarbados.

Kudliwanondlebe neBarbados NgeCawa, Langa  UJens Thraenhart wachaza:

“Ndikholelwa kakhulu kumbono womphathiswa; indlela yokuguqula ngokwenene ukhenketho kuba ndicinga ukuba ngokwesiko abantu bajonge ukhenketho ngokwamanani abafikayo,” ngelixa evuma ukurhoxa kwakhe okokuqala malunga nokufaka isicelo somsebenzi we-BTMI xa wayefikelwa ziifemu ezahlukeneyo zokukhangela, “kubandakanywa ne-arhente eyayijongile. ukugcwalisa isithuba seBTMI”.

“Xa ndithetha inyani kuwe, oku bekukude kakhulu kum. Ndathi, 'Andizi kubeka ithemba kakhulu kule nto. Abacebisi bam bathi, 'Awusoze uwufumane lo msebenzi, nangona unokuba ufanelekile' . . . Naxa ndandikumdlalo wamagqibela kankqoyi, ndandiziva ndisengowomqondiso.” Wajika waba nguye ofumana intloko.

“Xa ndihleli phantsi neNkulumbuso, ndathi abantu abakhange babuze owona mbuzo ubalulekileyo, ndithi, kutheni sisenza ukhenketho? Impendulo kukuba, sifuna ngokwenene ukudala impilo-ntle kubo bonke abahlali besiqithi.

“Ndithe enye into kukuba ukhenketho luqala ekhaya, ngoko ke kufuneka siqinisekise ukuba abantu besiqithi bayalwamkela ukhenketho. Ukuba abantu basekuhlaleni bakhona besamkela ukhenketho, ngoko abantu bafuna ukuza apha. . . Kufuneka sibuyele emva ukuba kutheni sisenza ukhenketho. Xa siphendula loo mbuzo, sikwaqinisekisa ukuba siyayinciphisa into endiyibiza ngokuba yi-leakage factor. Loo mali ayiphumi kodwa imali ihleli ekuhlaleni.”

Ngaphambi kokuba eze eBarbados, uThraenhart wasebenza iminyaka esixhenxe njengomlawuli olawulayo weOfisi yoLungelelaniso lwezoKhenketho eMekong, ekhonza oorhulumente abathandathu bommandla waseAsia iGreater Mekong equka iLaos, iKhambodiya, iMyanmar, iTshayina, iVietnam, neThailand kunye nokwakha umfanekiso oqinileyo wegama lenkampani. loo mmandla. Ngethuba wayehamba kulo nyaka uphelileyo, wayesele ezenzele igama kunye nembonakalo entle kwibala lezokhenketho lamazwe ngamazwe nto leyo eyabangela ukuba omnye umbhali athi: “UThraenhart ubalelwa ekuphuculeni ngamandla iMTCO's digital offerings. Iwebhusayithi yeMTCO kunye nokhenketho olubandakanyekayo lweMekong kwimithombo yeendaba zentlalo iphumelele iimbasa ezininzi ezibalaseleyo.

Uye waqatshelwa njengenye yeeNgqondo eziPhezulu ze-25 eziNgaqhelekanga kuHambo kunye noBundwendwe izihlandlo ezithathu. I-ayijenti yohambo Iphephancwadi njengenye yeeNkwenkwezi eziPhakamisayo kuHambo kwaye yongezwa kwiHolo yeGlobal Tourism Heroes ngo-2021.

Ukhenketho, nangona kunjalo, yayingelokhetho lwakhe lokuqala lomsebenzi.

Unyana wesazi saseJamani esaziwayo u-Olaf Thraenhart, umsebenzi kaJens oselula waqala wabonakala elandela ekayise. Uqale wafundela ubugqirha kwaye ukwanesidanga somongikazi. Oko kwenzeka de waqonda ukuba akafuni ukuhlala nabantu abagulayo ubomi bakhe bonke. "Ndaqinisekisa utata wam ukuba andivumele ndiye kwisikolo sasehotele eSwitzerland kwaye ndawugqiba unyaka wam wokugqibela e-US."

Ngelixa wayefundela ubugqirha wazibandakanya neshishini lokutya, esebenza kwindawo yentselo nakwivenkile yokutyela. Kwakuyi-sideline eyatshisa umdla wakhe wokungenisa izihambi kunye nokhenketho, okubangele ukuba angene kwiYunivesithi yaseCornell eneminyaka eyi-30 ukuze afumane ulwazi olufunekayo kunye nezakhono kunye nokubeka i-MBA phantsi kwebhanti yakhe.

Utshintsho kukhenketho lwalukwisikhundla solawulo lwentloko yeqhinga lentengiso yehlabathi, urhwebo lobudlelwane bomthengi, kunye nentengiso yedijithali yeKhomishini yezoKhenketho yaseKhanada, ngoku eyaziwa ngokuba yiDestination Canada.

UThraenhart ubona “izinto ezininzi ezifanayo phakathi kweBarbados kunye nommandla waseMekong xa kuziwa ekuthengiseni le mimandla mibini. Kwelinye icala, eAsia, kuninzi malunga namashishini amancinci. La ngamaqhawe okwenene okhenketho. Ayizizo iibrendi ezinkulu – ngabantu ababalisa ibali; ngamashishini amancinci asekuhlaleni adala impembelelo yoluntu kwaye ndihlala ndikholelwa ukuba amashishini asekuhlaleni kukhenketho anokuqhuba ngokwenene ukuzinza kokwenene.

“UMzantsi-mpuma weAsia uneengxaki ezininzi ngakumbi. Ujongene nezikripthi ezintandathu ezahlukeneyo, kodwa ndicinga ukuba apha eBarbados unesiqithi apho unokuchukumisa imveliso; uchukumisa abantu; ungaqhuba ngokwenene uthethathethwano kunye nokuthatha inxaxheba kwaye ndicinga ukuba yeyona nto inika umdla. Ungaluguqula ngokwenene ukhenketho, ndiyacinga, ukusuka ezantsi ukuya phezulu.

Ucebise ukuba abantu baseBarbadians banokubaleka ngokulula kudumo lwabo “lokwamkela abantu”, echaza umahluko phakathi kweCambodia neBarbados kukuba “ngelixa abantu baseCambodia benobuhlobo kakhulu, uyakuhlala uziva ungowasemzini. Kodwa xa usiza apha, uziva usekhaya. Unoluvo lokuba ungowabantu kunye noluntu, ukuba uyinxalenye yento kwaye yile nto ndikholelwa ukuba luphawu ”.

Kwaye kulo mongo, ecelwe ukuba anike izimvo kumcimbi wamva nje ophikisanayo wophawu lweBarbados kunye nelogo, uThraenhart uthe: "Akukho logo, akukho mgca wethegi, akukho mbala unokuyichonga loo nto. Ingayiphucula kodwa ekugqibeleni, lunxibelelwano lweemvakalelo luphawu kwaye ndicinga ukuba xa unayo loo nto, inamandla kwaye izinzileyo kwaye iqhutywa, kwakhona, ibuyela kula mashishini mancinci, abantu, kunye amabali abangqongileyo.”

"Ndicinga ukuba asinakuthatha nje ukulinganisa abafikayo, bangaphi abantu abezayo, kodwa kufuneka sijonge ifuthe lokhenketho kodwa kunye nomthwalo wokhenketho-ngowuphi lo mthwalo ungabonakaliyo onokudalwa ngabakhenkethi," wongeze watsho uThraenhart.

Uveze ukuba nayiphi na inkqubo iBTMI enokuthi ize nayo yokuphuhlisa ukhenketho kwesi siqithi, kufuneka kuthengwe ngabantu. Ucebise ukuba oku kwakubalulekile ekuphawulweni kwesiqithi. "Ndicinga ukuba yehla ekudaleni iindawo zokuchukumisa kunye neempawu. Ayinakudala kuphela ukubonakaliswa okwandisiweyo kodwa idala unxibelelwano lweemvakalelo. Ndikwayibona malunga nokwakha uphawu kunye nokwakha olo mvakalelo. "

Undoqo welizwe

“Kum, uphawu okanye umgca wethegi awuthengisi indawo ekuyiwa kuyo. Ndiyakholelwa ukuba indawo ekuyiwa kuyo ayithengiswa ngelogo okanye ngethegi. Kodwa ngamanye amaxesha iimpawu zinokugxininisa kakhulu kwilogo kunye nomgca wethegi. Ndikholelwa ukuba uphawu lwenziwe yinto emele ilizwe. ”

Abanye abantu baye baphawula ngokuthula okubonakalayo kwentloko entsha ye-BTMI okoko yafikayo eBarbados malunga neenyanga ezintlanu ezidlulileyo. Nangona kunjalo, u-Thraenhart wachaza ukuba wayechitha ezo ntsuku zakuqala "emamele ngokwenene, kwaye efunda ngombutho, ngabadlali abahlukeneyo kunye nesiqithi", ngelixa esebenza ngokuzolileyo kwiinkqubo ezithile emva kwezigcawu. Ubalule iphulo le-BTMI lasehlotyeni, elakhiwe malunga neentsika ezintathu. “Eyokuqala yile nto siyibiza ngokuba phezulu-phantsi; Isigaba sesibini siza kufika ebusika, apho siya kuphuma siye kubandakanyeka ngokwenene kushishino, abahlali, kunye neendwendwe.

“Inxalenye yesithathu yile nto siyibiza ngokuba ziimfihlo… kuba siziva, kwaye ngakumbi mna ndingena ndivela ngaphandle, ukuba abantu abaninzi bacinga ngeBarbados njengeelwandle, kwaye ndifumanise ukuba kuninzi ngakumbi eBarbados. Xa abantu bejonga iiCaribbean bacinga ukuba iziqithi ziyafana, ke kufuneka siqinisekise ukuba kukho umahluko xa kufikwa eBarbados. ”

Ukwachaze iphulo le-BTMI elithi “Five I’s campaign, elibandakanya imiba emininzi yombono omtsha wokhenketho lwaseBarbados.

Uthini kwabo bantu baseBarbadiya bathandabuza ukuqeshwa kwakhe?

“Ndicinga ukuba usoloko ufuna ukuyazi indawo yakho. Ndandise-Asiya kwaye ndicinga ukuba umehluko phakathi kwam ukuba ngumJamani / waseKhanada e-Asia ugqithise kakhulu kunokuba ndilapha. Ngoko ke ndiyazazi iiyantlukwano zenkcubeko kunye nobuntununtunu kuba ndihlala nabo. Ndihlala kulo lonke ihlabathi. Kuye kwafuneka ndiziqhelanise kwaye ndizibandakanye nazo zonke iinkcubeko. Into yesibini ngamava. Ndisebenze kurhulumente, ndasebenza kwicandelo labucala, kwaye ndasebenza kwabaqalayo ukuze ndibe nokuqonda ngemibutho eyahlukeneyo. Ndiyakwazi ukusebenza kwiindawo ezahlukeneyo zombutho kwaye ndiyabaqonda abachaphazelekayo.

“Into yesithathu iya kuba zizifundiswa. Ndifunde kumazwekazi amathathu kwaye ndigqibezela ithisisi yam yobugqirha ngoku. Ukuba noxabiso lophando kunye nedatha, ndicinga ukuba, yenye into.

"Kodwa ndicinga ukuba ekugqibeleni, ndilapha ukuxhasa iqela kwaye ndicinga ukuba sineqela elimangalisayo apha kwi-BTMI - enomdla, esebenza nzima kwaye bayazi ukuba ziingcali zokwenyani xa kuziwa ekukhuthazeni ngokwenene iBarbados.

Andizi kutshintsha i-paradigm kodwa mhlawumbi ndizise imibono emitsha kwaye ndixhase iqela ukuze lenze umsebenzi olungileyo.