I-Alexandria, eVirginia - i-ASTA ibhengeze namhlanje ukuba ikhuphe iNgxelo yeNtengiso ye-Agent-Travel Marketing. Uphando oluvelisa iziphumo ezifunyenwe kule ngxelo yamaphepha ali-18 lwaqhutywa ngoMatshi ka-2008 kwaye lubandakanya idatha yophando malunga nobudlelwane obukhethwayo nababoneleli, iindlela zokubhukisha ezisetyenzisiweyo, inkuthazo kunye nokuba luncedo kweenkqubo zemfundo yababoneleli.
"Kubalulekile ukuba abaqeqeshi bezohambo babe nethuba lokubuyela umva kwaye bahlaziye iindlela zoshishino rhoqo," watsho uCheryl Hudak, uCTC, umongameli we-ASTA kunye ne-CEO. "I-ASTA izimisele ukuvelisa ngokuqhubekayo iingxelo ezisemgangathweni ophezulu, njengeNgxelo yeNtengiso ye-Supplier-Travel Agent Marketing, ngoko amalungu ayazi malunga neendlela ezivelayo kwaye ngoko banokubeka iliso kwinkqubela yabo yonke rhoqo kwaye benze uhlengahlengiso xa kuyimfuneko ukuze baqinisekise impumelelo eqhubekayo. .”
I-ASTA yenze uphando lonyaka lweNtengiso yoBudlelwane be-Supplier-Agent Travel ukuncedisa ii-arhente zokuhamba kunye nababoneleli ekuqondeni nasekulinganiseni amalungiselelo oshishino lomthengisi.
Ingxelo igqibe kwelokuba ubudlelwane obuluqilima phakathi kwababoneleli kunye neearhente zokuhamba buyimfuneko ukuba omabini amacala afuna ukwandisa isixa seshishini abalivelisayo. Le ngxelo ikwafumanise ukuba iipesenti ezingama-95.9 zeearhente ezibandakanyeka kubudlelwane obukhethwayo nabanikezeli benza oko ngokusekelwe kudumo lomthengisi kunye nomgangatho wemveliso yabo.
Phakathi kwezinye iziphumo:
Uninzi lwee-arhente, i-66.1 yepesenti, aziboneleli ngenkuthazo kwii-arhente zangaphambili ukuze zibhukishe kunye nababoneleli abakhethiweyo.
Uninzi lohambo lwenqwelomoya, i-65.9 pesenti, lusabhukishwa ngenkqubo ye-GDS elandelwa yiWebhsayithi yenkampani yeenqwelomoya.
Iifowuni zokuthengisa zobuqu kunye nemiboniso yorhwebo yasekhaya zezona ndlela zisebenzayo iiarhente ezifunda malunga nababoneleli abatsha.
Xa bebuzwa indlela abayithandayo yokufumana imfundo, abaphenduli bakhetha iinkomfa zobuqu kunye neesemina kunye noqeqesho lwewebhu kwi-Intanethi njengokhetho lwabo oluphambili. Uninzi lweearhente zithatha inxaxheba kuhambo lweFAM ukufunda ngeemveliso ezintsha kunye neendawo zokuya.
INTO ONOKUYITHATHA KWELI NQAKU:
- The survey producing the results found in this 18-page report was conducted in March of 2008 and includes survey data on preferred supplier relationships, booking channels used, incentives and the usefulness of supplier education programs.
- “ASTA is committed to consistently producing high-quality reports, such as the Supplier-Travel Agent Marketing Report, so members are aware of emerging trends and so they can monitor their overall progress on a regular basis and make adjustments when necessary to ensure continued success.
- The report concluded that a strong relationship between suppliers and travel agents is imperative if both sides want to increase the amount of business they generate.
