Olunye usuku, enye indiza. Njengomlawuli wentengiso weRearden Commerce, ukuqala eFoster City, eCalifornia, uMike Lawrence ubhabha iikhilomitha ezingama-100,000 ngonyaka kodwa uyavuma ukuba ukusukela oko kudodobala kwezoqoqosho, uhambo lwakhe luphantsi koqwalaselo olukhulu. “Ayisiyonto ingako malunga nokuba ndifuna ukuya kwesinye isixeko na entlanganisweni, kodwa ndiqiniseke ukuba ndikhetha eyona ndleko iphantsi kuzo zonke iindawo zokuhamba - umoya, imoto, ihotele, ukutya, ukupaka. Yonke le nto ibalulekile ngoku, utshilo.

Ukanti uMnu Lawrence usaqinisekisa ukuba ukhetha inqwelo moya enye xa kunokwenzeka. “Iinkqubo eziqhutywa rhoqo zeflaya bezisoloko zibaluleke kakhulu ekuphembeleleni ukhetho lwam. Ngee-Airlines zeAlaska, iwonga lam legolide lithetha ukuba ndizifumanele iklasi yokuqala kwimeko ezininzi, izihlalo ezingcono ukuba akunjalo, ngaphambi kokukhwela, iimayile eziphindwe kabini-nokuba yindawo yokutya eyonwabisayo nokuba ndingemva. ”

Ukuba unethamsanqa ngokwaneleyo ukuba usemsebenzini kunye nomqeshi okulungeleyo ukubhatala imali yakho yomoya, alikaze libekho ixesha elingcono lokuba yiflaya rhoqo njengoko iinqwelomoya eziphantsi koxinzelelo zibetha iimayile ezifunwa ziinkqubo zazo zokunyaniseka zokuhlawulela iinqwelomoya zasimahla okanye Ukuphinda kabini iimayile ezibala ukuya kwinqanaba "labaphumeleleyo".

Kodwa kukwakho nesinye isizathu: Iikhilomitha ezihamba rhoqo ezihamba ngenqwelomoya zihlala kakhulu kwiphepha lomncono wenqwelomoya njengamatyala, ade ahlangulwe. Ke, ayimangalisi into yokuba abathwali benikezela ngezihlalo eziphindaphindayo kunakuqala. Kwi-Delta, eyona nqwelo moya inkulu ehlabathini, inani leemayile ezifunyanwa ngabathengi minyaka le kule minyaka mithathu idlulileyo likhule ngeepesenti ezingama-25, utshilo uJeff Robertson, usekela-mongameli wale nkqubo yeenkqubo zokunyaniseka.

Umnumzana Robertson ngasemva mhlawumbi ngoyena nyusi mkhulu wehlobo. Kude kube sekupheleni kwalo nyaka, abakhweli banokufumana iimayile eziphindaphindayo eziphindwe kabini kuzo zonke iindiza zeDelta naseMantla ntshona nakuzo zonke iiklasi zenkonzo. Iiflaya kufuneka zibambe ikhadi lekhredithi le-Delta SkyMiles ukuze zifumane iimayile zebhonasi, kodwa amatikiti akufuneki ahlawuliswe ekhadini.

Ezinye iinqwelomoya, kubandakanya iMelika, i-United, iQantas kunye neJet Airways bezinikezela ngesihlenga sezinto ezintsha kumalungu eenkqubo zabo zokunyaniseka.

Ngaba liyasebenza iqhinga? Kukho ubungqina bokuba abahambi basebenzisa iikhilomitha ngoku kuba banemali-okanye ngenxa yokuba belindele ukuba iinqwelomoya zinokunyusa amanqanaba emivuzo kwiinyanga ezizayo.

Kodwa kolu xinzelelo, ixabiso lokwenyani kwiindiza zeenkqubo zokunyaniseka zilele kumandla abo okuvelisa imali endaweni yokunyaniseka. "Iinkqubo eziqhutywa rhoqo zeflaya azisasebenzi ukuqhuba uphawu lokunyaniseka kuphela, kodwa kukuhambisa imali eyongezelelweyo, ubukhulu becala ngokuthengisa iikhilomitha kwiibhanki ezinikezela ngamakhadi, utshilo uJay Sorensen, owayesakuba ngumphathi weMidwest Airlines ngoku ongumongameli weIdeaWorks, umcebisi ngokuqinileyo.

KwiDelta kuphela, uMnu Robertson uthi iinkqubo zeSkyMiles kunye neWorldPerks kulindeleke ukuba zivelise ngaphezulu kwe- $ 2B kwingeniso ngo-2009. I-United ne-Continental nganye iqokelele imali kunyaka ophelileyo ukusuka kwintengiso yeemayile ukuya kwiqabane lekhadi, uJPMorgan Chase.

"Amaxesha oqoqosho anzima akhuthaze iinqwelomoya ukuba zixhomekeke kolu lonwabo lwexeshana," utshilo uMnu Sorensen, ocinga ukuba xa ukuzithemba kubatyali kubuyisa ezinye zeenqwelomoya ezinkulu ziya kuzama ukuthengisa iinkqubo zazo.

Kude kube lelo xesha, abanye abathwali bazama ukwenza ingeniso eyongezelelweyo kubathengi abathembekileyo ngeentlawulo zonyango oluphambili, ezinje ngokujonga ukhuseleko ngokukhawuleza, ukuphuculwa kunye nokulungiswa kwamatikiti amabhaso eemayile.

"Esona siphumo sinyamezelayo sokudodobala kwemali iya kuba yimirhumo yenkathazo ngoku enxulunyaniswa neenkqubo zokunyaniseka" utshilo uTim Winship, umpapashi wewebhusayithi yeFrequentFlier. "Iinqwelo-moya zibanyanzelisa ngenzame yokuxhasa imali engenayo, kwaye ngekhe baphinde babuyiselwe kwilixa elizayo."

"Ngeliphandle, ngayo yonke imirhumo emitsha kunye namandla amancinci kunye nokuphuculwa kweklasi yokuqala okukhoyo yonke imihla, ndingavuya nje ukugcina izinto apho zikhona," utsho uMike Lawrence, xa elungiselela inqwelomoya elandelayo. "Kungumnqweno osisiqhwala, kodwa ngayo yonke into eyenzekayo kuhambo kwezi ntsuku, ndingayithatha njengeyinyathelo elikhulu eliya phambili."