Ukuphehlelelwa kweBhodi yezoKhenketho yase-Afrika e-Eswatini liqhina elitsha le-Sawubona kunye Aloha

Namhlanje, iBhodi yezoKhenketho yase-Afrika iye yakhula kwaye ngoku ingumbutho waseAfrika ngokupheleleyo. Okwaqala kwelinye icala lehlabathi eHawaii egameni loKhenketho lwaseAfrika ngoku lilizwe laseAfrika ngokupheleleyo - liqhutywa ngabemi baseAfrika kwaye lizinze kwikomkhulu lase-Afrika lase-Eswatini. Sawubona kunye Aloha kunye noKhenketho lwaseAfrika zizinto ezidibanisa ezi ndawo zehlabathi. Eli nqaku libalisa ibali.

Isingathwe buBukumkani base-Eswatini, iofisi yoonobhala yeBhodi yezoKhenketho yase-Afrika ngoku ikomkhulu ngokusemthethweni kobu Bukumkani buncinci base-Afrika.

Ngaphandle kokuba lelona lizwe lincinci lingavali ndawo kumazantsi e-hemisphere, kunye nelizwe lesibini elincinci kwilizwekazi laseAfrika, Eswatini, eyayisaziwa ngokuba yiSwaziland, ngaphezulu kokungabikho kobungakanani bayo ngokhetho olwahlukeneyo lokhetho kunye nemisebenzi.

Njengenye yeemonarchies ezimbalwa eziseleyo eAfrika, inkcubeko kunye nelifa lemveli zimiliselwe ngokunzulu kuzo zonke iinkalo zobomi baseSwazini, ziqinisekisa amava angenakulibaleka kubo bonke abatyelelayo. Kanye kunye ne Sityebi Nkcubeko, i ubuhlobo obuninzi yabantu yenza ukuba zonke iindwendwe zizive zamkelekile ngokwenene kwaye zikhuselekile kakhulu. Yongeza kuloo nto eyothusayo indawo yeentaba neentlambo, amahlathi namathafa, plus Zasendle oovimba kwilizwe liphela elinekhaya Abahlanu abakhulu, kunye nomxube othakazelisayo wemithendeleko yanamhlanje kunye neyemveli, imikhosi, kunye iziganeko, kwaye unayo yonke into ehamba phambili ngeAfrika kwelinye ilizwe elincinci kodwa lenziwe ngokugqibeleleyo kwaye lamkela ilizwe.

Njengoko i-Eswatini ithatha amanyathelo ancomekayo ekukhutshweni kwayo kugonyo lwe-COVID-19, uBukumkani base-Eswatini buphinde bulungele ukwamkela umhlaba kwimida yawo.

Njengelizwe elinebhongo ngeminyhadala yalo yemveli, i-Eswatini nayo izibeke kwimephu eneminyhadala yomculo weminyaka emitsha kunye nemidlalo eyaziwayo kumazwe ngamazwe. Kule veki iphelileyo, i-Eswatini Tourism Authority yamkele ukusungulwa kweKhalenda yeMisitho ka-2022 kwi-Capital Mbombela eMpumulanga, eMzantsi Afrika. Uninzi lwabasingathi beminyhadala yeli lizwe nababoneleli bebezimase abaquka iSwazi Rally, iSwazi Secrets, iBig Game Parks, neLutsango, ebonise inkqubo yeMarula, ebonisa iimveliso ezahlukeneyo ezinokwenziwa ngesiqhamo iMarula.

Uphehlelelo lusebenzele ukwandisa kubakhenkethi, abakhenkethi, imibutho yezenkcubeko, kunye namajelo eendaba, isimemo esifudumeleyo sibuyele kwimisitho yase-Eswatini yenkcubeko nolonwabo.

IHawaii luphawu lwe Aloha kunye noKhenketho. Ke kutheni kukho unxibelelwano phakathi koBukumkani base-Eswatini, kunye ne-US Aloha Ilizwe laseHawaii?

Ukumiselwa kwakhona kweBhodi yezoKhenketho yase-Afrika e-Eswatini

Usindlekwe kuBukumkani base-Eswatini ngu-HE, iNkulumbuso uCleopas Dlamini, kunye noHloniphekileyo. UMphathiswa wezoKhenketho, uMoses Vilakati, iBhodi yezoKhenketho yase-Afrika iphinde yasungulwa kwaye ngoku ikomkhulu kweli lizwe lincinci, kodwa elibalulekileyo laseAfrika. I-Eswatini yaba liziko lentsebenziswano yezoKhenketho lwase-Afrika, eyokuqala e-Afrika. Ibhodi yezoKhenketho yase-Afrika ifikelela kwaye yamkela ngezandla ezishushu amazwe angama-54 azimeleyo ukuba adibane. Umsitho wanamhlanje ubuzinyaswe ngabathunywa abakwinqanaba eliphezulu abaquka uMhlonishwa. Philda Kereng, uMphathiswa wezoKhenketho eBotswana.

Kunanini na ngaphambili, ukhenketho lishishini loxolo. Ukhenketho luqhutywa ngabantu beenkcubeko, iinkolelo neemvelaphi ezahlukeneyo. Ikomkhulu lezoKhenketho laseAfrika eliseBukhosini linomsebenzi omkhulu kodwa onika umdla wokwenza iAfrika ibe yeyona ndawo ikhethwayo yokhenketho kwihlabathi.

Kukho ubudlelwane ngoku phakathi koBukumkani base-Eswatini kunye ne-US State yaseHawaii. Akunjalo kuphela ngenxa yokuba i-US State kuphela eyayibuBukumkani ngaphambi kokujoyina i-United States yayibuBukumkani, kungenxa yokuba iBhodi yezoKhenketho yase-Afrika ineengcambu zayo eHawaii.

Ngo-2017, olu papasho lusekwe eHawaii, eTurboNews, yayinewebhusayithi zintsiweb.com kwaye inenjongo yokuyimisela ngeenjongo zokuthengisa.

Umpapashi uJuergen Steinmetz ukhankanye le webhusayithi kwabanye babahlobo bakhe, kuquka noGqr Taleb Rifai, owayesakuba UNWTO UNobhala-Jikelele, u-Alain St. Ange, owayesakuba nguMphathiswa wezoKhenketho eSeychelles, kuGqirha Walter Mzembi, owayesakuba nguMphathiswa wezoKhenketho kunye noMphathiswa weZangaphandle eZimbabwe, kunye neqabane lakhe kwezoshishino uGqr Peter Tarlow.

Ngoncedo lweReed Expo eLondon, igumbi lokuthotyelwa likhuselekile ngexesha le-World Travel Market kwi-2018 ukuxoxa ngokusungulwa kweBhodi yezoKhenketho yase-Afrika.

Abaphathiswa abaninzi bezokhenketho kunye neentloko zezokhenketho bebezimase lo msitho, kwaye kwagqitywa ekubeni kusungulwe iBhodi yezoKhenketho yase-Afrika ukuqala kowama-2019 kwiMarike yoKhenketho yeHlabathi (i-WTM) eKapa.

Obekekileyo. UPratt, uMphathiswa wezoKhenketho osuka eSierra Leone, wayengowokuqala ukuvuyisana neBhodi yezoKhenketho yaseAfrika, esithi, “Masixhase uJuergen kunye nombono wakhe wokwenza oku. Inkxaso eyongezelelekileyo inikwe kulo msitho nguMphathiswa wezoKhenketho osuka eMauritius kunye nabanye kwigumbi eliquka uNjingalwazi Geoffrey Lipman weSunX; uGraham Cooke, umseki weeMbasa zeHlabathi zoKhenketho; kunye nabanye abaninzi kubantu abangama-214 abebezimase lo msitho.

Xa yasungulwa eWTM eKapa, eTurboNews sele bebhalise amalungu angaphezu kwe-1,000 alo mbutho mtsha. I I-African Tourism Marketing Corporation e-Honolulu, eHawaii yasekwa kwaye yaqala yasingathwa yaze yaqhuba iBhodi yezoKhenketho yaseAfrika ukusuka kwi Aloha Isizwe.

Ngo-Epreli, eTurboNews iye yabamba igqiza elincinane lokuya eKapa kuphehlelelo lokuqala lwe-ATB. I-CEO ye-ATB yadliwano-ndlebe yaze yonyulwa eKapa, ​​kwaye uSihlalo okhoyo, uCuthbert Ncube, waqinisekiswa kwiveki emva kweWorld Travel Market Africa.

Obekekileyo. UMoses Vilakati wase-Eswatini kunye noMlawuli oyiNtloko weBhodi yezoKhenketho, uLinda Nxumalo, bebezimase isidlo sasemini esasibanjwe nguJuergen Steinmetz kwihotele iWestin eKapa ecaleni kweWTM Africa ngo-2019.

UJuergen Steinmetz uthembise kwintetho yakhe yokuvula eKapa ukuba unombono weBhodi yezoKhenketho yase-Afrika ukuba ibanjwe kwaye iqhutywe ngabantu base-Afrika, kwaye njengombutho we-Afrika woKhenketho lwase-Afrika. Wongeze ngelithi iBhodi yezoKhenketho yase-Afrika imele incede ekufikeleleni nasekuthengiseni amalungu e-ATB eMntla Melika.

Ngokuphehlelelwa namhlanje e-Eswatini, esi sithembiso sazaliseka kwaye isahluko esitsha salo mbutho siyavela.

Iingcinga zoMseki weBhodi yezoKhenketho yase-Afrika uJuergen Steinmetz:

USteinmetz uthe namhlanje: “Ibhodi yezoKhenketho yase-Afrika ngoku ikhulile kwaye ikulungele ukuthabatha ilizwe lezoKhenketho laseAfrika. Sonke sikhona eTurboNews, kubandakanywa nalabo baxhasa i-ATB ukususela ekuqaleni, banebhongo kakhulu ukubona i-ATB isungulwa ngexesha elifanelekileyo. I-COVID-19 ayisayeki abaninzi ukuba bajonge iAfrika kwakhona. Oku kuphehlelelwa kuza ngexesha apho umhlaba kufuneka ukhunjuzwe ukuba ukhenketho ngumgcini woxolo. ”

Steinmetz, ngoku onguSihlalo we World Tourism Network, intlangano yehlabathi lonke enamalungu akumazwe ali-128, yongezelela yathi: “Thina WTN ngoku bakulungele ukusebenza ne-ATB ngokulinganayo. I-MOU ikwimisebenzi yokuba yomibini le mibutho idlale indima yehlabathi kunye kwikamva loKhenketho lweHlabathi.”

USteinmetz, nangona kunjalo, ulumkise amalungu e-ATB ukuba enze iBhodi yezoKhenketho yase-Afrika ibandakanye wonke umntu. “Nangona ndixhasa yonke into eyenziwa yi-ATB njengombutho waseAfrika, ndinomnqweno wokuba i-ATB iquka wonke umntu, ingapheleli nje kumaAfrika. I-ATB kufuneka ibonise ihlabathi icala elilungileyo loluntu oluvulekileyo olwamkela abahambi abavela naphi na, balo naluphi na uhlanga, inkolo, isini, kunye nokuziqhelanisa ngokwesondo.

“Kubalulekile kum ukuba umsebenzi wabaninzi, kuquka abasebenzi bam baseHonolulu, uqondwe yaye uxatyiswe. Sonke sisebenze nzima kakhulu ukunikezela ngesikhokelo esele simiselwe kubahlobo bethu nakwiinkokeli zaseAfrika. Kuphela yintsebenziswano eyenze ukuba iBhodi yezoKhenketho yase-Afrika ikwazi ukufumana ukubonakala ngendlela eyiyo. Oku kusebenzisana kufuneka kuqhubeke, kwaye sikulungele ukusebenza ne-ATB. ”

USteinmetz ubongoze ubunkokeli obutsha be-ATB ukuba baqaphele kwaye bagcine isiseko esenziwe ngabaseki, kubandakanywa nokubeka indawo yewebhusayithi esekwe kakuhle, ubuhlobo obuninzi, kunye noqhagamshelwano lwehlabathi olwaziswa kwiBhodi yezoKhenketho yase-Afrika.

“Ngokukodwa, ndifuna ukubulela uMhlonitshwa. UMphathiswa wase-Eswatini ngenkxaso yakhe. Wayekho kwi-ATB kwasekuqaleni, xa wayesamkela isimemo sam kwisidlo sethu sasemini sokuqala eCapeTown eWestin Hotel nasecaleni kweWTM ngo-2019. Wayesixhasa nangaphambi kokuba sityumbe uCuthbert Ncube njengoSihlalo wokuqala nokhoyo ngoku we-ATB. I-ATB.

"Ndifuna ukubulela uDmytro Makarov, u-Alain St. Ange, kunye noDkt. Peter Tarlow abahamba nam eMzantsi Afrika ngo-2018 ukuba baxoxisane neenkokheli ze-ATB ezinokuthi zithembeke kwi-ATB iminyaka emva koko. Ndikhumbula inkxaso enkulu kaPeter ngexesha lobunzima eMpuma Afrika encedisa indawo ekuyiwa kuyo ekufumaneni umyalezo osebenzayo ukunciphisa.

“Ndifuna ukubulela kakhulu Iqela likaTony Smith I-Free eHong Kong, owayengumxhasi wethu wokuqala. Ukhuphe amakhulukhulu ee-SIM khadi ezibhalwe nge-ATB ezisebenzayo kwi-Afrika yonke kuphehlelelo lwethu lwe-WTM eKapa. Ukwaxhase isidlo sethu sangokuhlwa sokuqala eKapa.

“Kwakhona ndiyabulela kakhulu kuDov Kalmann osuka Terranova Tourism Marketing kunye neConsultancy Ltd. kwaSirayeli abathe basijoyina eKapa.

“Ndenze abahlobo abatsha abaninzi baseAfrika, yaye ndiziva ndisikelelwe ngoku. Ndibulela uZine Nkukwana walapha eMzantsi Afrika obesoloko emi ngaku-ATB enkosi uJoseph Emeka Kafunda waseNamibia, kunye nabakudala besibhalela eTurboNews eTanzania Apolinary Tairo kunye noTony Ofungi eUganda, ukubiza nje ezimbini. Kukho abahlobo abaninzi abamangalisayo, kubandakanya uFaouzou Deme waseSenegal, ULinda Nxumala wase-Eswatini, u-Arvind Nayer waseZimbabwe, uMhlonishwa. Najib Balala ovela eKenya, othe waxhasa iBhodi yezoKhenketho yase-Afrika ngamaxesha amaninzi.

“Ndifuna ukubulela ngokukodwa uGqr. Taleb Rifai, osoloko esikhumbuza, sonke siphuma e-Afrika. Ube ngumcebisi wethu sonke ukusukela kumzuzu wokuqala.

“Ndikwathanda ukubulela uProf. Geoffrey Lipman, kunye nabaphathiswa abavela eSierra Leone, Kenya, Mozambique, naseMauritius. Ndifuna ukubulela iintloko zeebhodi zezokhenketho ebeziyinxalenye ye-ATB ukusuka ekuqaleni, ingakumbi ezisuka eUganda, eCabo Verde, eSt. Helena, eTunisia, eJiphethe, eRwanda, eTanzania, eGhana, eSenegal, eNigeria, eGambia, naseSudan, ukubalula nje ezinye. Ndingathanda ukubulela uGraham Cooke ovela kwiWorld Travel Awards, oHloniphekileyo. Edmund Bartlett waseJamaica, ngokunjalo noGqirha Walter Mzembi ovunyelweyo ukuba athethe amazwi ambalwa kulo msitho wanamhlanje.”

Ngenxa yokuthintelwa kobugcisa, uJuergen Steinmetz akakwazanga ukujongana ngqo nomcimbi wanamhlanje kodwa wathumela ingxelo yakhe kuSihlalo nakuGqr. Mzembi othethe egameni lebhunga elilawulayo langaphambili.

USihlalo uCuthbert Ncube wenze le ntetho ilandelayo namhlanje:

Mandininqwenelele urhatya oluLungileyo kwaye namkelekile ngokufudumeleyo kuni nonke.

Liwonga elipheleleyo ukuba lapha kuBukumkani Obuhle base-Eswatini. Kuhlala kumnandi ukuba lapha kwaye uthathe ubuhle bembonakalo kunye nobubele obufudumeleyo babantu base-Eswatini.

Ndiyavuya ukubona ngamnye wenu apha ngobu busuku. Ilusuku olude, kwaye ndiye ndafumana ithuba lokudibana kwaye ndibulise abanye benu kwangoko ngale ntsasa ngexesha loMboniso.

Njengoko sisazi sonke, icandelo lezokhenketho liphawulwa ngokudibana, ukunxibelelana, kunye nokuxubana, kwaye yile nto siza kube siyenza apha namhlanje.

Ngubani onokuwalibala amaxesha aphazamisayo xa umntu ekhohlela kwaye ubaleke. Akukho kuxhawulana ngezandla, akukho ukwanga, kwaye kufuneka uhlale umgama. Kodwa silapha namhlanje, kwaye ngobabalo lukaThixo, sinokuxhawulana izandla kwaye siwole kakhulu ngokwesithethe sama-Afrika! Izinto zibuyele esiqhelweni bantakwethu!

Kodwa mandikubuyisele umva kancinci ngamanani ambalwa.

Phambi kobhubhane, uHambo kunye noKhenketho belunelona galelo liphezulu licandelo kwinkonzo yehlabathi kumazwe angaphandle, emele i-2.9 yeetriliyoni zeedola kwi-GDP yehlabathi ngo-2019 kunye ne-300 yezigidi zemisebenzi kwihlabathi jikelele, ngokutsho. UNWTO qi kelelo.

Ngapha koko, kude kube yintlekele ye-COVID-19, icandelo lokhenketho belilelona candelo loqoqosho likhula ngokukhawuleza kwihlabathi liphela.

Ukhenketho lumele malunga ne-8.5 yepesenti ye-GDP yase-Afrika kwaye luqeshe abantu abamalunga nezigidi ezingama-24.

Ngo-2019, bekukho ngaphezulu kwe-1.5 yeebhiliyoni zabakhenkethi kwihlabathi liphela, kwaye icandelo lokhenketho kunye nokhenketho liye lakhula laya kutsho kumlinganiselo omkhulu wokungaphumeleli kuqoqosho oluninzi.

Kodwa yiloo nto.

Ubhubhani we-COVID-19, ongazange ubonwe kwinqanaba lawo, ubeke imisebenzi eli-100 ukuya kwi-120 lezigidi emngciphekweni, uninzi kumashishini amancinci, amancinci naphakathi.

Uninzi lwale misebenzi lusemngciphekweni lubanjwe lulutsha kunye nabasetyhini bebeka la maqela ahlelelekileyo emngciphekweni omkhulu wezoqoqosho. 

Namhlanje, ukhenketho lwamazwe ngamazwe luthumela i-7% yorhwebo lwehlabathi lwempahla kunye neenkonzo, okanye i-US $ 1.7 yetriliyoni ngo-2018 ngokutsho. UNWTO qi kelelo.

Ekuqaleni kobhubhane, uMbutho wezoKhenketho weHlabathi (UNWTO) Kuqikelelwa ukuba oku kuhla kuyimbali kuhambo lwamazwe ngamazwe kunokubangela ilahleko ye-US$910 yebhiliyoni ukuya kwi-US$1.2 yetriliyoni kwingeniso yokuthumela ngaphandle kunye ne-850 yezigidi ukuya kwi-1.1 yebhiliyoni yabakhenkethi abafika kumazwe ngamazwe.

Ngenxa yoko, utyalo-mali oluthe ngqo lwehlabathi lwangaphandle (i-FDI) nalo lwehla ngo-2020, lwehla ngeepesenti ezingama-42 ukusuka kwi-1.5 yezigidi zezigidi zeedola ngo-2019 ukuya kutsho kwi-859 yeebhiliyoni zeedola, ngokutsho kweKomishoni yeZizwe eziManyeneyo kuRhwebo noPhuhliso (UNCTAD).

La manani ayadimaza ngokwenene.

Nangona kunjalo, ukuwa bekungafani nakweminye imimandla, iAfrika irekhode ukuhla kwe-18% (ukusuka kwi-45.37 yeebhiliyoni zeedola ngo-2019 ukuya kwi-37.20 yeebhiliyoni zeedola ngo-2020) xa kuthelekiswa nokuthabatha i-46% kuMntla Melika umzekelo.)

Ngenxa yolu tshintsho lulindelekileyo, inani lamacandelo athembisayo anokulungela ukutyalwa kuwo, kubandakanywa ukhenketho lwasekhaya, lwengingqi, nolwelizwekazi njengoko ukhenketho oluthatha ixesha elide kulindeleke ukuba luthathe ixesha elide ukulubuyisela.

UWinston Churchill wathi, Ungaze uvumele ingxaki elungileyo ukuba imoshe.” Wayenyanisile. Lo bhubhani usenokuba uzise ingxaki yehlabathi, kodwa ukwavule iingcango ezininzi zamathuba kwicandelo lezokhenketho e-Afrika.

Thina, njengeAfrika, ngoku siyaqala ukubona ukubakho kwendawo nganye enomtsalane, ngakumbi ukuba sizithengisa njengento enye. Siqala ukubona iAfrika njengendlu yamandla kwezokhenketho enokuthi ikhuphisane neminye imimandla yehlabathi.

SineSerengeti kunye neKilimanjaro kwiTanzania engalibalekiyo, iiNgxangxasi zeVictoria eZimbabwe, i-Okavango Delta ezukileyo eBotswana, iKruger National Park ekhangayo eMzantsi Afrika, iilwandle ezintle zaseMozambique, inkululeko yokuhlola ubuhle baseSierra Leone, Iigorila ezimangalisayo zaseRwanda, inkcubeko etyebileyo yaseBenin, ukutshona kwelanga okunomtsalane kweUganda-iPerile yaseAfrika, imimandla enomdla kunye nedlamkileyo yaseAngola, isiqithi esimnandi saseZanzibar, kunye namava asebukhosini okhenketho olutyebileyo lwenkcubeko. Eswatini. Ezi zezinye zezinto ezinqabileyo zokhenketho ezibonelelwa yiAfrika; Ndikhankanye amazwe ali-14 kuphela, kwaye kukho ezinye iindawo ezingama-40 ezimangalisayo ezenza iAfrika ibe ntle.

Silapha namhlanje kuba sikholelwa ekwenzeni i-Afrika indawo yokhenketho eyodwa. Lo ngumbono we-ATB. Ibhodi yezoKhenketho yase-Afrika yindawo enyibilikayo yamazwe angamalungu athe adibana ukuze enze lo mbono ube yinyani. Kwenzeke ntoni apha namhlanje e-Eswatini, phantsi kobunkokeli obunobubele buka-Mh. Inkxaso kaMoses Vilakati, ibubungqina bento eyiyo ngokwenene intsebenziswano.

Obekekileyo. Vilakati, egameni le-ATB, siyabulela kuwe kunye norhulumente wase-Eswatini ukusuka emazantsi eentliziyo zethu. Silapha ngenxa yobubele benu.

Ndikwathanda ukubulela oogxa bam abahloniphekileyo, abaphathiswa bezokhenketho abavela kumazwe ahlukeneyo aseAfrika, abanye babo abakhoyo namhlanje, abathe ngentliziyo epheleleyo banike inkxaso yabo kwii-ATB ngeendlela ezininzi kunenye.

Ndikwangathanda ukubulela iKomiti yesiGqeba ye-ATB, ebisoloko iphambili ekusebenzeni kunye ukwenza olu suku lube yimpumelelo, ingakumbi kumxhasi wethu uGq. Taleb Rifai, kunye nomseki uJuergen Steinmetz.

Ngesingekho namhlanje ukuba bekungengenxa yemigudu engadinwayo, inkxaso, kunye nokuzibophelela kwabo bonke ooNozakuzaku be-ATB abavela kulo lonke elase-Afrika, andinakukhankanya ngamnye ngegama, kodwa ngokwenene ndiyalibulela igalelo abaqhubeka belinika. I-ATB. Bomeli abaHloniphekileyo, ndiyanibulisa.

Xa ndiqukumbela, ndiyasibongoza sonke apha ukuba sicinge ngegalelo lecandelo ekuphuculeni imeko yentlalo noqoqosho lwe-Afrika. Ukuba sifuna ukuhamba ngokukhawuleza, sihamba sodwa, kodwa ukuba sifuna ukuya kude, kufuneka sihambe kunye. Afrika, masithabathe olu hambo kunye.

Enkosi!

Wonke umntu wavuma:

Namhlanje ibilusuku oluhle – ngoko ke masenze yonke imihla ibengcono ukusukela ngoku ukuya phambili.