I-comScore, Inc., inkokeli kumlinganiselo wehlabathi ledijithali, namhlanje ikhuphe iziphumo zophononongo lokuthengiswa kwamatikiti kwi-intanethi kwiindawo zase-US zeenqwelomoya eziphambili kunye nesimo sengqondo sabathengi malunga neentlawulo zenqwelomoya. Uphononongo lufumene ukuba uMzantsi-ntshona uthengisa phantse amaxesha angama-2.5 umthamo wedola yamatikiti e-intanethi kwindawo yawo njengokhuphiswano olusondeleyo. Ukusukela kwikota yesibini ka-2007 ngexesha elifanayo ngo-2008, iSouthwest Airlines yandise isabelo sayo esiphambili sokuthengiswa kwamatikiti e-intanethi enziwe ngokuthe ngqo kwiindawo zeenqwelo moya ngamanqaku ayi-4.8, ngokutsho kwedatha ye-intanethi yokuziphatha kwe-comScore. Ngelixa uMzantsi-ntshona kudala uzibeka njengenkampani yeenqwelomoya enexabiso loqoqosho, inxalenye yokukhula kwayo kwisabelo ingqamana nokunyanzeliswa kweentlawulo ezongezelelweyo zeenkonzo ezifana nokujonga imithwalo kunye neziselo zenqwelomoya ezihlawuliswa uninzi lwababoneleli abakhuphisanayo. Okwangoku, i-Southwest Airlines iqalise iphulo lokuthengisa elikhuthaza umgaqo-nkqubo "weNkululeko kwiiNtlawulo".
Isabelo seDola sokuThengisa amatikiti e-Intanethi kwiiNdawo eziPhezulu zeNqwelomoya*
Q2 2007 vs. Q2 2008
Iyonke i-US — Ikhaya/Emsebenzini/kwiiNdawo zeYunivesithi
Umthombo: comScore Marketing Solutions
Supplier Sites Q2 2007 Q2 2008 Point Utshintsho
American Airlines 12.8% 10.7% -2.1
AirTran 4.9% 4.9% 0.0
IiNqwelo-moya zelizwekazi 11.5% 12.3% 0.8
Delta Airlines 14.2% 13.3% -0.9
JetBlue 5.9% 7.1% 1.2
Northwest Airlines 6.8% 4.3% -2.5
IiNqwelo-moya ezikuMzantsi-ntshona 28.1% 32.8% 4.8
United Airlines 7.5% 5.3% -2.2
US Airways 8.3% 9.1% 0.9
Iyonke 100.0% 100.0% 0.0
*Ayibandakanyi ukuthengiswa kwamatikiti enziwe kwiindawo zearhente yokuhamba nge-intanethi
(umz. Expedia okanye Orbitz)
"Ukuhlawulisa imali eyongezelelweyo kwiibhegi ezitshekishwayo, ukutya, iingubo kunye nezinye iinkonzo ezibandakanyiweyo ngaphambili kwixabiso letikiti kufumene ingqwalasela ebalulekileyo yeendaba kwaye bekungathandwa kakhulu phakathi kwabathengi abathe, kuqoqosho lwanamhlanje, baye baba novelwano ngexabiso," utshilo uKevin Levitt. , comScore usekela mongameli. "I-Southwest Airlines ibonakala izahlula ngempumelelo ngesikhundla sayo sentengiso 'yokungabi namali ifihliweyo,' ixhasa ngokufanelekileyo ukuthengiswa kwamatikiti e-intanethi kunye nokwandisa isabelo sayo semarike."
Iiflaya zeenqwelomoya zaseMelika Ezona zamkelekileyo kwixabiso 'leLa Carte'
Ngelixa uninzi lweenqwelo moya zisebenzisa imigaqo-nkqubo yomrhumo eyongezelelweyo kwiinkonzo ezikhethiweyo, ezinye zikwaqwalasela isakhiwo samaxabiso 'e-la carte', ukuhlawula isiseko esisezantsi kunye neendleko ezongezelelweyo kuzo zonke ezinye iinkonzo. I-American Airlines, umzekelo, kuthiwa iceba ukufudukela kwesi sakhiwo samaxabiso kunyaka ozayo.
Uphando lwakutsha nje lwe-comScore kubathengi beenqwelo-moya abangaphezu kwe-1,000 lufumanise ukuba uluvo lwabathengi malunga nolwakhiwo lwamaxabiso 'e-la carte' lwahlulwe ngokulinganayo, kunye neepesenti ezingama-39 zabaphenduli bexhasa esi sakhiwo, iipesenti ezingama-37 bezichasile, kwaye i-14 lepesenti bengaqinisekanga okanye abaqinisekanga. Okubangela umdla kukuba, abaphenduli abathi bakhetha ukubhabha iAmerican Airlines ngabona bawamkela kakhulu amaxabiso 'e-la carte', ngama-57 epesenti ebonisa ukuba bayawuthanda lo mgaqo-nkqubo kwaye ngama-32 ekhulwini kuphela abonisa ukuchasa kwawo. Abo bakhetha ukubhabha kwi-Continental Airlines kunye ne-Delta Airlines bebengawamkeli umgaqo-nkqubo, kwaye ngaphantsi kwesiqingatha sabaphenduli bebonisa ukuba bayawuxhasa.
Umbuzo: Ngaba uyalithanda ixabiso le-'la carte'?
Umhla: Agasti 2008
Umthombo: comScore Marketing Solutions
Abaphenduli abakhethwayo* Iinqwelomoya
Iyonke i-American Continental Delta kuMzantsi-ntshona weUnited
Abaphenduli Airlines Airlines Airlines Airlines Airlines
Impendulo (N=1082) (N=134) (N=93) (N=126) (N=198) (N=92)
Ewe 38.5 56.5 48.6 48.6 50.1 53.8
No 37.3 31.6 37.8 40.1 35.3 29.7
Andiqinisekanga/
Ukungagqitywanga 14.2 11.9 13.5 11.3 14.6 16.4
*Ukhetho lwenqwelomoya lumiselwa yimpendulo kumbuzo othi: “Eyiphi
Ngaba ukhetha ukubhabha rhoqo?"
Njengoko Amaxabiso Enyuka kwaye Imirhumo iyenyuka Kunjalo nokunganeliseki kwaBathengi
Ngenxa yemeko yangoku yezoqoqosho kunye nokunyuka kwexabiso lepetroli, abaninzi abathengi bayayiqonda imingeni ejongene neenqwelo-moya eziphezulu kodwa abavumelani ukuba umthwalo weendleko kufuneka uwele kubo. Uphando lwe-comScore lufumene ukuba i-80 yepesenti yabaphenduli bakholelwa ukuba ukunyuka kwexabiso le-petroli sisizathu sokunyuka kweenqwelo-moya, kodwa ngaphantsi kweepesenti ze-40 zivakalelwa kukuba ixabiso langoku lilungile. Ipesenti enkulu ngakumbi yabathengi bayayichasa imigaqo-nkqubo yeefizi ezongezelelweyo, kunye neepesenti ze-7 kuphela zabaphenduli bathi babona iintlawulo ezibekwe emva kokuthenga itikiti ukuba zamkeleke.
Umbuzo: Uvumelana okanye awuvumelani kangakanani nesiteyitimenti, "Imirhumo eyongezelelweyo ebekwe emva kokuthenga itikiti lenqwelomoya yamkelekile."
Umhla: Agasti 2008
Umthombo: comScore Airline Travel Survey
Ipesenti yeTotali
Abaphendula iMpendulo (N=1082)
Ndivuma kakhulu 2.6
Vumelana 4.6
Ndivumelana noko 14.6
Andivumi noko 23.7
Andivumi 25.4
Andivumi kakhulu 29.1
Uphando luphinde lwabuza abathengi malunga nokuvuma kwabo ukuhlawula iifizi ezongezelelweyo kuluhlu lweenkonzo kunye nezibonelelo. Abathengi babonise ukuba banakho ukuhlawulela umqamelo okanye ingubo (ipesenti ezingama-82 bathi akunakwenzeka okanye abanakukwazi ukuhlawulela izinto eziluncedo), ukukwazi ukubhukisha ngomnxeba (ipesenti ezingama-80), isihlalo sefestile (ipesenti ezingama-79). ) okanye isihlalo sepaseji (ama-77 ekhulwini). Bathe banokuthi bahlawulele iibhegi ezinkulu (iipesenti ezingama-24 bathi banokuthi bahlawule okanye banokuhlawula), ukufikelela kwi-Intanethi (ipesenti ezingama-20), okanye ibhegi yesibini etshekiweyo (ipesenti ze-18).
Umbuzo: Ukuba iinkampani zeenqwelo moya zinemirhumo eyongezelelweyo ngenkonzo nganye kwezi zilandelayo, ubuya kuba nako ukuhlawula umrhumo owongezelelweyo ngenkonzo nganye?
Umhla: Agasti 2008
Umthombo: comScore Airline Travel Survey
I-% yabaPhendulayo bebonke
(N = 1082)
Kunokwenzeka kakhulu okanye akunjalo kwaphela
Iinkonzo zilindelekile okanye zingalindelekanga
Iingxowa eziBalulekileyo 24.2 53.3
Ukufikelela kwi-Intanethi 20.2 65.1
Isingxobo seSibini esiCheckiweyo 18.4 60.6
I-Leg Room engakumbi 16.9 65.6
Ukutshintsha iiFlights 16.7 63.8
UkuJonga ngecala leCurb 14.7 71.8
Ibhegi eQongwe kuqala 13.9 73.1
Iziselo ezingezizo utywala 11.9 75.4
ISitulo sefestile 8.9 79.3
I-Asle Seat 8.4 77.3
Ukubhukisha ngeFowuni 8.3 79.9
Umqamelo okanye ingubo 8.3 81.5
