Ngenxa yobhubhani we-COVID-19, ukubhukisha ukuhamba ngenqanawa kuye kwasuka kwaba phakathi kwabakhenkethi abahamba ngenqanawa abakhetha ukubhukisha ngokuthe ngqo ngentambo yokuhamba ngenqanawa kunokuba basebenzise iArhente yokuHamba kwi-Intanethi (OTA) okanye isitalato esikhulu.
Ingeniso yoshishino evela Uhambo abalamleli ngo-2021 banyuke nge-65% unyaka nonyaka (YoY) ukusuka kwi-11.8 yeebhiliyoni zeedola ukuya kwi-19.5 yeebhiliyoni zeedola. Nangona kunjalo, abakhweli abahamba ngenqanawa banyuke ngesantya esiphezulu kakhulu. Ngoku ka Umbutho wamazwe aphesheya kweCruise Lines (CLIA), ukhenketho lokuhamba ngenqanawa luye lwanyuka nge-95% YoY ukusuka kwi-7.1 yezigidi ukuya kwi-13.9 yezigidi zabantu.
Ngokungafaniyo namanye amacandelo ohambo kunye nokhenketho, ukunyuka kwepesenti kwingeniso yabameli abaziingcali akunxulumananga Uhambo ukukhula kwabakhweli ngo-2021, ecebisa ukuba abakhenkethi abahamba ngenqanawa ngoku bakhetha ukusika umntu ophakathi kwaye babhukishe ngokuthe ngqo ngenqanawa yokuhamba ngenqanawa.
Kwimeko yobhubhane, kulindeleke ukuba zombini ingeniso yabakhweli kunye nohambo lufane ngokubanzi ngesantya sokukhula, kunye nomahluko ophakathi kuphela. Umzekelo, ukuba sijonga uhambo oluphuma kumazwe ngamazwe lulonke, uhambo lulonke lunyuke nge-95% YoY ngo-2021 kwaye ingeniso ephumayo inyuke nge-99% yeYoY ngokweeMfuno zoKhenketho kunye neDatha yeDatha yeDatha. Nangona kunjalo, kujongwe ngokuthe ngqo kwishishini lokuhamba ngenqanawa, kucacile ukuba abalamli abaqhubi kakuhle ngengeniso yonyuka ngama-30% ngaphantsi kokukhula kwabakhweli.
Kwelinye icala, olu tshintsho kwindlela yokuziphatha ebhukishayo lubonisa uluvo lwangoku lwabathengi ngakubameli. KuPhando lwaBathengi boKhenketho lwe-Q3 ka-2019, i-44% yabaphenduli bathi babhukisha nge-intermediary efana ne-OTA. Nangona kunjalo, kuphando lwe-Q4 2021, yi-24% kuphela yabaphenduli abathi babhukishe iholide yabo yokugqibela ngale ndlela yokubhukisha. Ukongeza, abaphenduli abathi babhukishe ngokuthe ngqo kumniki-nkonzo banyuke ukusuka kwi-32% ukuya kwi-36%.
Kukho uluhlu olupheleleyo lwezizathu zokuba kutheni Uhambo abahambi ngoku bakhetha ukuya ngqo, zonke ezi ziziphumo zobhubhane. Abanye bafuna ukuguquguquka ngakumbi kunye noxolo lwengqondo, ngelixa abanye baye bonakaliswa ukuzithemba kwabo ngenxa yamava amabi abathengi, ngakumbi ukujongana nokubuyiselwa kwemali.
Ngaphaya koko, ukunqongophala kwezakhono kwishishini kukwayingxaki, kunye neearhente ezininzi zentengiso yokuhamba ngenqanawa ziye zalahlwa ngexesha lobhubhane kwaye emva koko zafudukela kwimisebenzi eyahlukeneyo. Nangona kunjalo, le miba yonke inokulungiswa, ebonisa ukuba olu inokuba lutshintsho nje lwexeshana, kodwa abalamli bohambo lokuhamba ngenqanawa kufuneka bathathe amanyathelo ngoku ukuqinisekisa ukuba banokubamba imfuno ngo-2022.
