Ngokwesiko, iinyanga zasehlotyeni lixesha elihle lokuba ubone ukuba ishishini lomntu lijongise phi kwaye yeyiphi imiceli mngeni oya kuba nayo. Kule ixesha lokwakha kwakhona emva kokuba uninzi lwezokhenketho luvalekile, imfuneko yesicwangciso esitsha kunye nesihlaziyiweyo seshishini lokhenketho sibaluleke ngakumbi kunangaphambili. Mhlawumbi esona sizathu siphambili sokuba ishishini lokhenketho lisilele, nokuba lelo shishini yindawo yokuhlala, umtsalane, indawo yokutyela, okanye indlela yothutho, kukusilela kwesicwangciso seshishini esicingisiswe kakuhle. Onke amashishini ayingozi, kodwa njengoko sibonile ngeli xesha lobhubhane, amashishini okhenketho ahlala enemiceli mngeni ekhethekileyo. Eminye yale mingeni yeshishini ibandakanya: amanqanaba aphezulu exesha lonyaka, ukutshintsha kwemakethi, ubunzima ekuphuhliseni ukuthembeka kwabathengi, kufuneka basebenze amasiko kunye neelwimi ezininzi, uluhlu olubanzi lwezinto abazithandayo, inyani yokuba uluntu loyikisa ngokulula kwaye akufuneki luhambe , kunye nolindelo oluninzi ngabathengi malunga neeshedyuli zexesha.
Nangona kungekho sishwankathelo sincinci, njengaleyo ifunyenwe kule nyanga IiTidbits zoKhenketho, ingakunika zonke iimpendulo kwimibuzo yesicwangciso seshishini lakho, ulwazi olufunyenwe apha ngezantsi lunokukunceda ukuba ubuze eminye yemibuzo efanelekileyo malunga nesicwangciso seshishini lokhenketho. Ukubuza imibuzo elungileyo ngaphambi kokuqala kweshishini okanye ukwanda kweshishini kunokunciphisa iingxaki zakho kwaye konge imali eninzi. Ngenxa yokungazinzi kweshishini lokhenketho, sinokuthi onke amashishini ngexesha ngalinye lishishini elitsha, kwaye ngeli xesha lokwakha ngokutsha uhambo, into eyayiyinyani ngoku iyinyani ngokuqinisekileyo. Ekulungiseleleni isicwangciso seshishini esijolise kukhenketho ngokubanzi, ukubuza imibuzo elungileyo kubalulekile njengokwazi iimpendulo ezichanekileyo. Nazi izinto ezininzi ekufuneka ziqwalaselwe:
-Ngubani okunika iingcebiso ngezemali kwaye baphumelele kangakanani abo bantu? Qinisekisa ukuba uneqela leengcali elixhasayo kwaye ezi ngcali zinerekhodi eqinisekisiweyo. Phakathi kwabantu ekufanele bakubuyise kukho: igqwetha elilungileyo, umgcini zincwadi, uqeqesho kwezempilo, umthengisi, kunye nezokhenketho / ingcali yeshishini lokuhamba Buza abantu obamemayo ukuba babe kwiqela lakho malunga nemvelaphi yabo. Ngawaphi amava okhenketho / amashishini abanawo? Benze ziphi iiprojekthi? Khumbula iingcebiso ezingalunganga zimbi ngaphezu kokungabikho ngcebiso!
-Zeziphi iimfuno zokhuseleko oluza kufuna ishishini lakho? Nokuba kwishumi leminyaka eyadlulayo, amashishini amaninzi okhenketho ayeneemfuno zokhuseleko ezincinci. Namhlanje, kubalulekile ukuba wazi apho ishishini lakho 'lithambileyo okanye iindawo ezibuthathaka kwaye uphuhlise uluhlu lwezinto eziphambili ezikhuselekileyo ezichaphazela yonke into ukusuka kuphango ukuya kubathengi nakubaphangi babasebenzi nakwizenzo zobunqolobi ukuya komnye umpu. Qiniseka ukuba ucinga ngogutyulo nempilo njengenxalenye yesicwangciso sokhuseleko.
Cinga ngendawo okuyo. Inxalenye yaso nasiphi na isicwangciso esihle sokhenketho sithathela ingqalelo izinto ezinje ngokuma komhlaba kunye nemozulu. Ngaba indawo yakho kunye neshishini lonyaka okanye unyaka wonke? Ngaba unenkanyamba okanye inyikima inyanzelekile? Ngaba unayo isicwangciso sokusinda kwezoqoqosho kwimeko apho kukho imeko yejografi okanye yemozulu?
-Yintoni imimandla yakho 'kwaye inokutshintsha njani? Njengakwi-real estate, igama lomlingo lisenokuba "yindawo, indawo, indawo!" Zithini iinjongo zophuhliso loluntu lwakho? Ngubani omnye ocwangcisa ukungena okanye ukuphuma endaweni? Ngaba indawo okuyo inemeko ezinzileyo okanye eguqukayo yeendawo zokuhlala? Ngaba indawo yakho ihamba ngokutshintsha kwabantu? Qiniseka ukuba uyaliqonda igalelo kukhenketho kungekuphela kwezo ndawo apho utshintsho olwenzekayo lubakho kodwa nakwiimarike zakho zokutya.
-Qiniseka ukuba uyazi imithetho, amasiko, kunye nemigaqo yendawo elikuyo ishishini lakho kwaye nalapho abathengi bakho beza khona. Ukungathathi ixesha lokuba wazi / uqonde umthetho, umfanekiso oqingqiweyo, ikhowudi yokwakha, utshintsho lwekhowudi, njl. Kububulumko ukucela amagosa orhulumente wasekhaya ukuba akugcine unolwazi malunga nokuba utshintsho kwezomthetho lunokuchaphazela njani ishishini lakho.
-Ungangxami. Thatha ixesha lokuba nabantu ababini okanye abathathu baphonononge isicwangciso sakho seshishini, isicwangciso sakho solawulo lwezempilo, kunye nesicwangciso sakho sezemali. Yenza umsebenzi wakho wesikolo kuqala. Oko kuthetha ukuba licebo elihle ukuba neengcali zangaphandle zijonge amathuba okuphumelela, qiniseka ukuba kukho ukubonelelwa ngokwaneleyo kwabasebenzi abanezakhono kwingingqi yakho, bazi okuthile malunga neemeko zemozulu kunye neengozi ezinokubakho empilweni. Ungalibali ukuba zininzi iindawo ezininzi ezineengxaki zenyikima ngokubanzi ezikholelwa luluntu ngokubanzi. Ekuqulunqeni isicwangciso seshishini, qaphela oku kulandelayo:
- Chaza uluvo lwakho lweshishini elitsha okanye ukwanda kwalo kunye nezizathu ocinga ukuba zilungile. Ngaba abanye bayayithanda le ngcamango okanye le projekthi isekwe kumgaqo othi "ukuba ndiyakha, kungcono uze"?
- Zithini iingxaki kwisicwangciso sakho, yintoni enokuthi ihambe gwenxa, ngaba izimvo zakho zingavavanywa ngaphambi kokutyala imali ezinkozo?
- Qinisekisa ukuba ubuza imibuzo efanelekileyo malunga nesicwangciso sakho seshishini. Iimpendulo ezichanekileyo kwimibuzo ephosakeleyo zikhokelela kubhengezo. Ngaba iingcinga zangaphakathi zeshishini lakho zisemthethweni? Yeyiphi imeko enokutshintsha ubunyani beengcinga zakho malunga nempumelelo yeshishini lakho. Umzekelo, ngaba ucinga ukuba akukho lutshintsho kubemi okanye imeko yezopolitiko ezinzileyo?
- Chonga ukuba yeyiphi eyona mithombo yolwazi ilungileyo kwaye ngubani. Sukubuza abantu aboyikayo ukukuxelela inyani. Fumana zombini iingcali kunye nezobuqu (izihlobo, izalamane, abamelwane) izimvo. Bhala ezi zimvo phantsi kwitshathi / uluhlu olulula ukuze ukwazi ukumisela imixholo kunye neenkxalabo eziqhelekileyo.
-Yila indlela yokuvavanya izimvo zakho. Ngaphambi kokutyala imali eninzi, zama ukumisela indlela eya kukuvumela ukuba uzenzele umbono. Uvavanyo lunokwenziwa ngemibuzo okanye isampulu yemveliso onethemba lokuyithengisa.
-Qinisa ukuba ngaba utyalomali lufanele umzamo. Amaxesha amaninzi amashishini okhenketho asekwe kumathemba, endaweni yezinto eziyinyani. Cinga ngezinto ezinje:
- ixesha oza kulidinga ngalo ukubuyisa utyalo-mali lwakho
- ukukwazi kwakho ukugaya nokuqeqesha abasebenzi
- ziya kuba yintoni iindleko zamathuba
- ziya kuba zithini iindleko ze-inshurensi eyongezelelweyo kunye nentengiso
- izakuthatha ixesha elingakanani ukufumana inzuzo
- zithini iziphumo zokutyala imali "X" kwinkunzi yakho kule projekthi intsha
Ukusebenza kunye kunye nokufumana ulwazi oluchanekileyo ngehlobo lowe-2020 kunokuba kukuzalwa kwakhona kweshishini lokhenketho-ixesha lokungalili kodwa ixesha lokutyala imbewu yempumelelo yangomso.
Unyaka wama-2020 uza kuba ngowona ucelomngeni kwimbali yokhenketho.
Kula maxesha alinga, ishishini lokhenketho kunye nokhenketho liya kufuna ukuba nobuchule kunye nokuyila kungekuphela nje ukuze uphile kodwa kunye nokuphumelela.
Umbhali, uGqirha Peter Tarlow, ukhokela Ukhuseleko loKhenketho Inkqubo yeTN Corporation. UGqr Tarlow usebenze ngaphezulu kweminyaka engama-2 neehotele, iidolophu ezijolise kukhenketho kunye namazwe, kunye namagosa okhuseleko oluntu nolwabucala kunye namapolisa kwicandelo lokhuseleko lokhenketho. UGqirha Tarlow yingcali eyaziwayo kwihlabathi kwicandelo lokhuseleko nokhuselo lokhenketho. Ngolwazi oluthe kratya, ndwendwela ukhuseleko.com.
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INTO ONOKUYITHATHA KWELI NQAKU:
- Perhaps the number one reason why a tourism business fails, be that business a place of lodging, an attraction, a place of dining, or a form of transportation, is the lack of a well-thought-through business plan.
- Although no brief summary, such as that found in this month’s Tourism Tidbits, can give you all of the answers to your business plans questions, the information found below should help you to ask some of the right questions about a tourism business plan.
- Today, it is essential to know where your business' soft or weak spots are and to develop a security priority list that touches on everything from robberies to customer and employee pilferage and from acts of terrorism to a lone gunner.
