I-Wyndham Hotels & Resorts, eyona nkampani inkulu ehlabathini ethengisa ihotele ngefranchisi eneehotele ezimalunga ne-9,000 kumazwe aphantse abe ngama-95, namhlanje iveze iinkcukacha ezintsha malunga noqoqosho lwayo oluzayo lwentengiso yohlobo lwehotele. Phakathi kwabo, iikhontrakthi ezisanda kunikezelwa zokuphuhlisa iiprojekthi ezintsha ze-50 kunye namaqabane ayo amabini okuqala: i-Richmond, i-Va.-based Sandpiper Hospitality kunye ne-Dallas-based Gulf Coast Hotel Management.
Ukusebenza phantsi kwesihloko sokusebenza "Iprojekthi ye-ECHO" -isifinyezo se-Economy Hotel Opportunity-lonke uhlobo olutsha lolwakhiwo lugcwalisa indawo emhlophe ngaphakathi kwendawo enkulu. IiWyndham Iihotele kunye neeRhafu ipotifoliyo ngelixa ngobuchule isandisa inkampani ibe kwicandelo eliye labona ukukhula kunye nokomelela, hayi nje phakathi kobhubhane kodwa kuwo wonke umjikelo wokugqibela wokungena. UWyndham uphuhlisa uphawu ukusukela ngehlobo lika-2021.
“Kule minyaka mibini idlulileyo, uqoqosho lwehotele luqhube kakuhle kakhulu kunawo onke amanye amacandelo, kwaye ngo-2021, babeka iirekhodi ezintsha zokuhlala, i-ADR kunye neRevPAR,” utshilo uGeoff Ballotti, umongameli kunye negosa elilawulayo, iWyndham Hotels & Resorts. "Imfuno yezi ndawo zokuhlala iyaqhubeka nokunyuka-kwiindwendwe kunye nabaphuhlisi ngokufanayo-isenza ngoku ixesha elifanelekileyo likaWyndham, inkokeli eqinisekileyo kwicandelo lezoqoqosho, ukuzisa amava kunye nobuchule bethu kule ndawo iphezulu."
Uqoqosho lweehotele ezihlala ixesha elide zingqineke ziqhuba rhoqo kuwo onke amanqanaba omjikelo wokulala kwaye zomelele ngakumbi phakathi kokuhla. Ngexesha lobhubhane wehlabathi, i-US RevPAR yecandelo ikhule nge-8% xa ithelekiswa no-2019 ngelixa lonke ishishini lehlile nge-17%. Ngaphaya koko, ngo-2021, umndilili wokuhlala e-US kwiihotele zokuhlala ixesha elide kuqoqosho wawungaphezulu kwe-78% - amanqaku angama-20 aphezulu kunawo onke amanye amacandelo e-US edityanisiwe.
IProjekthi i-ECHO yadalwa ngoncedo lwebhunga lophuhliso elinamalungu asixhenxe, elibandakanya abona banini bakhulu nabanamava kunye nabasebenzisi abakwicandelo lokuhlala ixesha elide kuqoqosho. Iimbono zebhunga zidityaniswa namava kunye nobuchule beqela le-Wyndham loyilo lwangaphakathi nolwakhiwo. Kwiminyaka yakutshanje, iqela liye lakhokela ekudalweni kweLa Quinta yiprototype yaseWyndham ephumelele kakhulu yeDel Sol, okwangoku kwiihotele ezingaphezu kwe-130 kunye nezinye ezingama-56 kwimibhobho yayo; kwaye kutshanje, Microtel ngu Wyndham kaThixo Moda prototype, enenye 40 iihotele phantsi kophuhliso. Ngexesha apho ukunyuka kweendleko zokwakha kuqhuba imfuno yokusebenza ngokugqithiseleyo, zontathu iiprototypes zibeka phambili ukubuyisela umnini kutyalo-mali ngokugxininiswa kubunjineli bexabiso kunye nemisebenzi elungelelanisiweyo, inceda ukunyusa imida yokusebenza ngokuphindaphindiweyo.
"U-Wyndham akaqondi kuphela abanini kunye nabaphuhlisi kodwa uyaphulaphula kwaye enze kwiimfuno zabo" watsho uCarter Rise, usihlalo kunye negosa elilawulayo, iSandpiper Lodging Trust. “Oko kuzibophelela, kudityaniswe noyilo lolona didi luphezulu kunye nokuqonda okunzulu, okusisiseko kondwendwe lwezoqoqosho, kuyamahluko kushishino lwethu kwaye yiyo loo nto sikhethe ukusebenzelana noWyndham.”
Injongo eyakhiwe, iprototype yeProjekthi ye-ECHO yamagumbi angama-124 ifuna nje ngaphantsi kweehektare ezimbini zomhlaba, inexabiso eliphezulu lokukhuphisana ngesitshixo ngasinye, kwaye ibonakalisa iimpawu ezininzi ezahlula ngabom kwiimpawu zoqoqosho zemveli. Iza ngaphaya nje kwe-50,000 yee-square-feet-phantse i-74% enokurenteka-amagumbi omntu ngamnye aphakathi kwe-300 square-fiet kwaye aquka amagumbi amabini okuhlamba kunye namakhitshi akwi-suite ngelixa iindawo zikawonke-wonke eziyilwe ngokufanelekileyo-indawo yokuhlala, iziko lokufaneleka kunye nempahla yeendwendwe-uncedo ekunciphiseni iimfuno zabasebenzi.
“Ukususela kusuku lokuqala, uWyndham uye wenza umzamo wokuzabalazela ukubuza oku, ‘Yintoni efanele yenziwe ngokwahlukileyo? Ibingekokusixelela ukuba ibhrendi iya kuba yintoni kodwa, sifuna ukuqonda amandla alo kunye nendlela amava kunye nobuchule bethu obunokunceda ngayo abaphuhlisi bafezekise iinjongo zabo, utshilo u-Ian McClure, igosa elilawulayo, iGulf Coast Hotel Management. “Kuthi, oko kuhambe umgama omde. Ibonise ukuba bazimisele ukululungisa olu phawu.”
Ngeehotele ze-50 esele zikho kumbhobho wokuqala-25 nganye ukusuka eSandpiper kunye Ulawulo lweHome yeGulf Coast kule minyaka mihlanu ilandelayo—ngoku iWyndham ijonge amathuba awongezelelekileyo olwando. I-brand ilindele ukuvula ihotele yayo yokuqala ngo-2023 kwaye ikhuthele ukuthetha nabongezelelweyo, abaqhubi beeyunithi ezininzi abanamava kwicandelo, inxalenye ephambili yesicwangciso sokukhula kwe-brand.
U-Wyndham ujonge ukuba nengcinga kunye namaqabane ophuhliso kwangethuba, ebeka phambili isidima sophawu ngelixa esakha umbhobho oqinileyo weminyaka emininzi. Ukunceda abaphuhlisi abafanelekileyo, iNkampani ichonge iimarike zophuhliso ezinokwenzeka kulo lonke elase-US kwaye iya kwenza ukuba kufumaneke inkuthazo eyohlukeneyo ukukhetha abaphuhlisi bokuqala. I-Wyndham ijolise ubuncinane kwiihotele ezingama-300 kule minyaka ilishumi izayo e-US ezinokubakho ukukhula okongeziweyo kumazwe ngamazwe.
Ekuqonda ukubaluleka okukhulu kwempumelelo yakwangoko kunye nemodeli yeshishini elikhethekileyo lokuhlala ixesha elide, uWyndham uqokelele ubunkokheli obuzinikeleyo kunye neqela lenkxaso yokusebenza malunga neProjekthi ye-ECHO, enye emiliselwe kumava kunye neempawu zokuhlala ixesha elide.
Ikhokelwa nguSekela Mongameli weMisebenzi uDan Leh, igqala leshishini lokubuka iindwendwe elineminyaka engaphezu kwama-25 yamava okuhlala ixesha elide, iqela lizisa ubuchwephesha obubanzi kuzo zonke iinkalo zemisebenzi yokuhlala eyandisiweyo, kubandakanywa kodwa kungaphelelanga apho, ukuyila kunye nokwakha, ngaphambili imisebenzi yokuvula, intengiso, ulawulo lwengeniso, ulawulo lwabasebenzi, ubudlelwane bomnini kunye nokunye. Iinzame zabo zincediswa ngamaqela athengisayo eProjekthi ECHO azinikeleyo, kwinqanaba lengingqi kunye nelizwe lonke, abaza kugxila ngokukodwa ekufaniseni iihotele ezinoluhlu oluqinileyo kunye nolwandiso lweWyndham lweendwendwe zexesha elide kumashishini amancinci, aphakathi kunye neFortune 500.
Kwinqanaba elibanzi, iProjekthi ye-ECHO yenza ukuba iWyndham ibonelele ngeendwendwe kunye nabaphuhlisi ipotifoliyo yeminikelo yokuhlala eyandisiweyo. IHawthorn Suites nguWyndham, iNkampani esele ikhona iphakathi nendawo yokuhlala eyongeziweyo, yinxalenye ebalulekileyo yeNkampani yohlobo olutsha lwegama ezimbini kunye neLa Quinta nguWyndham, eqhubeka nokubona umdla oqinileyo kubaphuhlisi abaneehotele ezingama-36 eziphantsi kophuhliso-ezimbini kuzo. ziphuhliswa nguTrusha Patel, ilungu lokuqala lenkqubo kaWyndham ethi Women Own the Room.
