Xa kuziwa kwi-MICE (IiNtlanganiso, iiNkuthazo, iiNkomfa kunye neMisitho) icandelo, iSingapore kunye neMalaysia zithathwa ngokubanzi njenge "MICE tigers" yommandla we-Southeast Asia. Ukutshisa kwizithende zabo lolunye uqoqosho olukhula ngokukhawuleza kulo mmandla, iVietnam, ecinga ukuba ivela njengesongelo esinzima kwiminyaka ezayo.
Ngokutsho kwe-Vietnam National Administration of Tourism (VNAT), ukhenketho lwe-MICE luzisa ngokuphindwe kane okanye ezintlanu ngaphezu kwezinye iintlobo zokhenketho, kuba eli candelo labahambi bavame ukuchitha ngaphezulu. Oku kwenze i-MICE i-catalyst yophuhliso kumazwe afana ne-Singapore, Malaysia kunye ne-Thailand.
IVietnam iphinde yaphosa amehlo ayo kule pie enengeniso edlale indima enkulu kwimisitho emikhulu efana ne-APEC (i-Asia Pacific Economic Cooperation) 2017, i-ASEAN Summit 2010, kunye ne-ASEAN Tourism Forum-ATF 2009.
I-International Congress kunye neNgqungquthela yeNgqungquthela (ICCA) ichaze ukuba iVietnam ibonakala njengendawo ekhuselekileyo kwihlabathi kunye nendawo ekhangayo kubatyalo-mali bangaphandle. Icandelo lezokhenketho lelizwe likwajonge ekuphuculeni iziseko zophuhliso kunye neenkonzo zabo ukuphucula isakhono sabo sokusingatha imisitho emikhulu yeMICE.
Ngelixa izixeko ezikhulu zaseHanoi kunye neHo Chi Minh ziye zaba ziindawo ezicacileyo zokuya kwiinkampani zenkampani kunye nabahambi beshishini ukuya eVietnam ngaphambili, izixeko ezikummandla ophakathi njengeDanang, Hoi An kunye neNha Trang ziba zikhetho ezithandekayo.
Kwi-2016, izixeko zaseVietnam ezifana neHanoi, iDanang, iNha Trang kunye neHo Chi Minh zongeza kwiihotele zabo ze-4 kunye ne-5-star international. Isikhululo seenqwelomoya saseNha Trang sanda kwandiswa ukuba siquke iinqwelomoya ezininzi zengingqi nezamazwe ngamazwe.
“Abahambi ngezoshishino badla ngokuchitha umkhenkethi weholide ngokuphindwe kane okanye kahlanu. Ke sibona amathuba amaninzi kukhenketho lweMICE, kwaye uqoqosho lwehlabathi lubuyela ezinyaweni zalo, kukho imfuno ehlaziyiweyo yemiboniso, iintlanganiso kunye nemisitho. IVietnam inamandla amakhulu kukhenketho lweMICE ekufuneka siyiphonononge ngokukhutheleyo nangobuchule, ukuze sihende imibutho yezizwe ngezizwe ukuba isingathe imisitho kunxweme lwethu, utshilo umseki kunye ne-CEO yaseVietjet, uNguyen Thi Phuong Thao.
Enye indlela yokwenza oku, wongezelela, kukuphucula ukufikeleleka kwizixeko ezikhulu zaseVietnam ngaphandle kweHanoi kunye neHo Chi Minh City, ezibonelela ngobuhle bendalo obungaxilwanga kunye namava enkcubeko kubahambi abafuna amava ayinyani kwishishini kunye nolonwabo (B-ukuzonwabisa) .
