I-Sanya ikhuthaza uKhenketho lwabaKhenketho eMacao

Ngo-Oktobha 21, iBhodi ye-Sanya Tourism Promotion ("STPB") ibambe umcimbi wokukhangisa kwi-Macao SAR, ebonisa izinto ezikhangayo ezahlukahlukeneyo ze-Sanya kunye nokukhuthaza isibheno sayo njengendawo yokuhamba nge-premium yehlabathi.

Lo ngunyaka wokuqala wokuba i-STPB iququzelele umsitho onjalo ngaphandle kwelizwe laseTshayina. U-Albert Yip, umlawuli jikelele we-STPB, uthe ibhodi ibisebenza ukukhuthaza isibheno sase-Sanya njengendawo yokuhamba ngamazwe ngamazwe ngokusebenzisa iminyhadala yokuthengisa. Esi siganeko eMacao siyinxalenye yemizamo ye-STPB yokuphucula utshintshiselwano kunye nentsebenziswano kwicandelo lokhenketho phakathi kwe-Guangdong-Hong Kong-Macao Greater Bay Area (i-Greater Bay Area, i-GBA) kunye ne-Hainan Free Trade Port (i-Hainan FTP).

IMacao kudala ingumthombo omkhulu wabakhenkethi abangena eSanya. Ngokutsho kwedatha ye-STPB, iihotele ze-Sanya zifumene i-19.13 yeepesenti zeendwendwe ze-Macao ngo-Agasti kune-2021. Ukujonga i-demographics, uninzi lwabakhenkethi be-Macao abatyelela i-Sanya baphakathi kweminyaka okanye bancinci, kunye nokuthenga indawo kunye nokuzonwabisa kuyona nto ithandwa kakhulu.

I-STPB iphinde yakhuthaza umtsalane wabakhenkethi base-Sanya ngokusabela kukhetho oluthile lwabakhenkethi baseMacao. Inani leenkampani ezinxulumene nokuhamba kunye nabanikezeli benkonzo abavela kwiSanya Economic Circle bathathe inxaxheba kulo mcimbi, bebonisa iintlobo ezahlukeneyo zokutyelela kunye neenkonzo ezinikezelwa nguSanya kubantu baseMacao, ezibandakanya amacandelo avela kwiihotele kunye nokuthutha ukuya kubugcisa bokwenza, ukuphila kakuhle kunye nokuzonwabisa kunye nohambo olulungiselelweyo. Isangqa sezoQoqosho saseSanya, kubandakanya iSanya kunye neengingqi ezine ezikufutshane kunye nezixeko - iLingshui, iBaoting, iLedong, kunye neWuzhishan City - ijonge ubuvulindlela imodeli entsha yokukhula koqoqosho ukukhulisa ukhenketho lwangaphakathi eSanya kunye nokuvula amathuba okuhamba kwiindawo ezininzi kulo mmandla. .

Ukubeka i-Sanya njengendawo evulekileyo kunye neyohlukeneyo yamazwe ngamazwe, i-STPB isebenze ukwandisa amathuba amaninzi e-Sanya, isebenzise amandla e-GBA kunye ne-Hainan FTP yokuqinisa intsebenziswano yokukhula. Ngexesha lesibini le-Hainan Expo ngoJulayi, imiboniso emithathu yokuqala evela kwii-boutiques zaseHong Kong kunye neempawu ze-designing designer brand zibonakaliswe kumcimbi we-Sanya Day. Intsebenziswano nabayili baseHong Kong yagxininisa ukuzibophelela kuka-Sanya ekwandiseni uthethathethwano olumanyeneyo ne-GBA kunye noluntu lwamazwe ngamazwe ukubonelela abakhenkethi ngamava awohlukeneyo.

Ngokwembono yehlabathi, i-STPB nayo inikezelwe kwimarike yamazwe ngamazwe. Ukusukela oko yasekwa ngo-2020, i-STPB ithe gqolo yahlula ukhenketho lwe-Sanya kwaye yakhuthaza ukohluka kwesixeko kwihlabathi. Ngaphezu kwesixeko sanamhlanje nesamazwe aphesheya, iSanya ikwavuyela izibonelelo ezizodwa zokhenketho oluzinzileyo ngenxa yembonakalo entle kunye nobutyebi bendalo.

I-STPB isandula kuqalisa iphulo lokumema iibloggers ezisuka kumazwe ahlukeneyo ukuba ziye e-Sanya kwaye zibakhuthaze ukuba bafumanise okunokwenzeka okukodwa kwendawo okuya kuyo kunye namandla okutya, inkcubeko, nokunye. Enye yeeblogi zabelana ngobuhle beendlela zeentaba kunye nobumnandi obupholileyo be-rafting eWuzhishan kunye nabaphulaphuli babo behlabathi. Ngokusasaza kwakhe bukhoma, uhlaza olucocekileyo, amachibi, kunye nenkcubeko eyahlukeneyo yenkcubeko yemveli yaseLi neMiao yaboniswa, ityhila elinye icala likaSanya ngaphaya kokukhanya kwelanga, iilwandle, kunye neehotele zodidi oluphezulu.