I-ITB yaseBerlin yonyaka we-2010 yorhwebo ibhukishwe ngokupheleleyo kwaye inokwandiswa okuncinci

I-ITB Berlin ibhukishwe ngokupheleleyo kwakhona. Ukususela ngo-Matshi 10-14, 2010, ababonisi abaninzi kunanini ngaphambili baya kubonisa iimveliso kunye neenkonzo zabo, ezibandakanya lonke ikhonkco lexabiso elongezelelweyo kwishishini lokuhamba ngamazwe ngamazwe. Iinkampani ezibonisa i-11,127 (2009: 11,098) ezivela kumazwe angama-187 zithatha indawo yonke yemiboniso, equka iiholo ze-26 kunye ne-160,000 square metres. "Ngexesha lokunciphisa uhlahlo lwabiwo-mali lwentengiso inkokeli yemarike yehlabathi jikelele i-ITB Berlin inandipha ukhuphiswano olucacileyo," utshilo uGqr. Christian Göke, igosa eliyintloko le-Messe Berlin. “Siyazingca ukwazisa ukuba linyukile inani lababonisi kwakhona. Ngaphaya koko, ngamacandelo amatsha kunye nababonisi abatsha, i-ITB Berlin iqinisekisa indima yayo njengenkokeli yombono kunye nenkokeli yezimvo. "

Impembelelo entsha kushishino lokuhamba
Ekuqaleni kwe-44 ye-ITB Berlin, kukho iimpawu ezikhuthazayo kwishishini lokuhamba. Njengoko kutyhilwe ngamanani anikezelwe yiphaneli yokuthengisa yoKhenketho yamva nje ye-GfK, imfuno kwiYurophu iphela iyachacha. Ababonisi bajonge kwikamva kunye nokutyala imali ukwenza iinkcazo-ntetho zabo kumboniso ube yimpumelelo. UMzantsi Afrika, iYiphutha, iMalaysia, iNgilane, i-Itali, iBalearics, iHamburg, iBremen, kunye neSingapore Airlines zonke zineendawo ezintsha kulo nyaka eBerlin. I-Emirates inike i-sphere yayo ejikelezayo i-facade yangaphandle entsha ngokupheleleyo, uyilo olutsha lwesitendi esenza i-world debut yayo kwi-ITB Berlin. Izitendi ezinemigangatho emibini ziya zithandwa ngakumbi. kwakhona: IMalaysia yongeze elinye ibali; iDominican Republic ibonisa kwimigangatho emibini; kunye neTurkish Airlines, iRixos Hotels, kunye nomboniso omtsha, iHarlequin Hotels, iqela leehotele ezitofotofo ezivela kwiCaribbean, nazo zandiswe phezulu.

I-ITB Berlin njengovulindlela: Iinkonzo zokuhamba ngeeMobile
Imarike yababoneleli beenkonzo ze-Intanethi eziphathwayo zikhula ngesantya esiphefumlayo, kwaye i-ITB Berlin yinto yokuqala yokurhweba kwishishini lokuhamba elibonelela ngeqonga elihlukeneyo. Icandelo elithi "IiNkonzo zokuHamba ngeMobile" kwindawo yomboniso kwiHolo 7.1.c ibonelela ngenkcazo edibeneyo, eyongezwa ngolwazi ngendlela yamaphepha kunye neentetho kwiqonga ukusuka, phakathi kwabanye, i-Air Berlin, i-Avis Autovermietung, i-Deutsche Bahn, i-HRS, Microsoft Deutschland, Netbiscuits, TOURIAS Mobile, kunye neSaber Holdings. Iinkonzo eziphathwayo bezikwinqanaba lokuqala lophuhliso kwiinyanga ezimbalwa ezidlulileyo kodwa ngoku ziboniswa njengezinto ezibonakalayo ezibonakalayo, ezichazwe ngokucacileyo, kunye neemveliso ezilungele umsebenzisi. Ininzi into enokufunyanwa kwi-ITB Berlin 2010, kubandakanywa iingcebiso malunga nezicwangciso ezifanelekileyo zokudala iphepha lomntu ohambahambayo kunye neenkcukacha zobuchwepheshe ezifunekayo ukuze ulungelelanise ukusetyenziswa kweetheminali ezahlukeneyo, kunye nephulo elihlanganisiweyo lokuthengisa i-smartphone. Nabani na onomdla kwizicelo ze-Intanethi eziphathwayo akufuneki azivelele ngokwakhe kwiHolo 7.1c. Ubuchwephesha bokuhamba ngokuqhelekileyo bumelwe ngamandla kwi-ITB Berlin, kwaye kulo nyaka abadlali abakhulu abafana noSaber babuya kwakhona, ngeli xesha badityaniswa ngababonisi abatsha ababandakanya i-XClirion, i-Lute Tec, i-Hotel Net Solutions, i-Vertical Booking, kunye ne-Hotelreservierung.de. Uninzi lwababoneleli kwiTekhnoloji yokuHamba, kuquka i-Sabre, i-Siemens, kunye ne-Anite, kunye ne-IT yokuhamba kunye neenkampani zokuhamba, zibandakanya iinkonzo ze-B2B kunye ne-B2C. Uphononongo oludibeneyo lunikezelwa okokuqala kulo nyaka ngeSikhokelo seTekhnoloji entsha ye-Travel 2010 yi-ITB Berlin. Oku kunokufumaneka kwi-Intanethi kwi-
www.itb-berlin.com/library .

Ixabiso elongeziweyo lababonisi kunye neendwendwe: ITB Social Media Lounge
UKhenketho kwiWeb 2.0 ngaphandle kwamathandabuzo luya kuba ngumxholo weyona mikhwa iphikisanayo ekuya kuxoxwa ngayo kumboniso walo nyaka. Yaqalwa yi-FAKTOR 3, i-ITB Berlin Social Media Lounge ibonelela ngefuthe lesicwangciso esilungileyo sonxibelelwano lwe-intanethi kukhenketho. Yenziwe ngokubambisana ne-arhente yentengiso ye-Hamburg, i-FAKTOR 3, njengomthombo wolwazi olusebenzayo. Suku ngalunye ebudeni beentsuku zeendwendwe zorhwebo, inkqubo iya kuquka amaphepha amalunga neshumi neengxoxo ezingemiba eyahlukahlukeneyo yemidiya yoluntu. Ukuthatha inxaxheba kusimahla. Ngempelaveki, xa umboniso uvulelekile eluntwini, i-ITB Berlin idlulisela isimemo sokufumanisa ngakumbi ngenkqubo yayo yemidiya yoluntu.

Gxininisa kwilizwe leqabane, iTurkey
Njengomnye wababonisi abakhulu, umboniso waseTurkey kwiHolo 3.2 usuka kwimveli ukuya kwanamhlanje. Ihlala malunga ne-3,000 yeemitha zesikweri, ibonisa ubutyebi benkcubeko, uluhlu olubanzi lwezinto ezinomtsalane zokhenketho, iyantlukwano yemimandla yeeholide, kunye nolonwabo lokupheka lwale ndawo ithandwayo yeholide. Enye yeembalasane zalo nyaka ibonelelwa yi-Istanbul, kwaye abatyeleli kwiMiboniso yeMiboniso banokufumana into yokwahluka kunye nokuqina kwekomkhulu langoku lenkcubeko yaseYurophu. Baza kukwazi ukubona indlela inkcubeko kunye nobugcisa be-Istanbul bubonelela ngayo ibhulorho yokomoya kunye nezobugcisa phakathi kweMpuma kunye ne-Occident. Omnye umba onomdla kukuveliswa kwesango elihonjiswe kakhulu le-mosque ye-Divriği Ulucami. Esona sakhiwo sidala samaSilamsi e-Anatolia, sakhiwa ngo-1229 kwiphondo laseSivas kwaye iye yabhengezwa njengenxalenye yelifa lenkcubeko yehlabathi yi-UNESCO. Abakhenkethi banokuncoma enye indawo yelifa lenkcubeko yehlabathi kwiHolo 10.2, kunye noyilo lwezindlu zeSafranbolu. Bona, ivumba, incasa sisilogeni kwezona venkile zindala kwihlabathi, “Kapalicarsi.” Kwiivenkile ezintandathu eziqhelekileyo, abatyeleli banokufumana, nazo zonke iimvakalelo zabo, bonke amandla e-bazaar. Kwaye kukho amava amaninzi kunye nezinto ezikhethekileyo zokupheka ezivela kuzo zonke iingingqi zaseTurkey, ezibonelelwa lilizwe leqabane kwi-SAHAN Restaurant edityaniswe neHolo 3.2 kunye nakwiindawo ezimbini ze-snack bars ezibekwe phakathi kweHolo 3.2 kunye ne-4.2. Ngeentsuku zokwamkelwa koluntu, abaphulaphuli banokuvuya kwimiboniso kwindawo yaseTurkey nakwiqonga elikhulu kwiHolo 4.1, apho umculo waseTurkey ophilayo kunye nezingqisho zezithethe zelizwe ziya kunceda ukudala umoya wokwenene.

Ezinye izongezo ezintsha kumabala omboniso
Icandelo elitsha lesibini linokufumaneka kwiHolo 2.1 kwi-ITB Berlin, equkethe i-Gay kunye ne-Lesbian Travel. I-International Gay & Lesbian Travel Association, i-IGLTA, evela e-USA, kunye namalungu ayo kunye nababonisi abazimeleyo kweli candelo abavela eThailand naseArgentina, baya kuboniswa kwi-Gay & Lesbian Pavilion. Indawo yothungelwano ebonisa umboniso wesithombe esinikezelwe kwisixeko saseVienna iya kubonelela ngendawo efanelekileyo yokuhlangana kunye nendawo yengxoxo. Ukubaluleka kweli candelo litsha kugxininiswa yinkongolo ekhaphayo. NgoLwesihlanu, i-12 kaMatshi, uSuku lwe-ITB lweNtengiso kunye noSasazo luya kunikezelwa kwiimfuno zeli qela ekujoliswe kulo ngocweyo olunomxholo othi, "Amaqhinga okwandisa ukhenketho lwe-gay & lesbian: izifundo ezifundiweyo kubahambisi bokuqala." Okufunyanisiweyo kuphononongo olulodwa lokhenketho lwabathandana nabantu abathandana nabanye abantu abathandanayo nabo baya kuboniswa. Kwiholo entsha “yaMazwe Ase-Asia Aphakathi Nangaphakathi” (CIA), iindawo eKazakhstan, eKyrgyzstan, eMongolia, ePakistan, eTajikistan, eTurkmenistan, nase-Uzbekistan ziya kube zikhuthaza imihlaba yazo enomtsalane kunye nenkcubeko enomtsalane. Ngethuba lokuqala, i-ITB Berlin iya kuba nomboniso wokuvala, ngokubambisana ne-International Delphic Council. "UMthendeleko weMidlalo yeDelphic - kuMboniso wokuvala omkhulu we-ITB Berlin 2010" ngo-Matshi 14, 2010, ukuqala ngo-3: 00 ntambama ePalais am Funkturm, uya kubonisa amagcisa anamhlanje kunye nemveli evela eTurkey, eMzantsi Korea, eGrisi, IMadagascar, emva koko i-USA kunye neJamani, enezingqisho ezibethayo, izandi ezinomdla, umdaniso onika umdla, kunye nomdlalo ohlekisayo.

Ukwandiswa kunye nababonisi abatsha
Ishishini leenqwelomoya limelwe kakuhle kulo nyaka kwi-ITB Berlin. I-Garuda Indonesia yenza ukubonakala kwayo kokuqala kwaye ine-stand yayo kwiHolo 26. I-Singapore Airlines iye yafuduka, kwaye i-stand yayo ngoku inokufumaneka kwiHolo 5.2. I-United Airlines ibuyele kwiholo yase-USA, i-2.1. I-Fraport iphinde imelwe kwiholo yaseHesse. Ebonisa okokuqala apha, kwiHolo 25, iinqwelomoya ze-Al Masira, i-German Sky Airlines (kwi-GTI stand), kunye ne-Germania. I-boom e-Asiya ayibonisi zimpawu zokuyeka. Ummandla omtsha kumboniso e-ITB Berlin okokuqala yiWuxi eTshayina. Kukho ukwanda okukhulu kwe-Indonesia kunye neThailand kwiHolo 26. I-Phuket iphindwe kabini indawo yayo yokuma, kwaye i-Koh Samui iphinda ithathe indawo enkulu yokubonisa. Kukho ababonisi abatsha becandelo labucala abavela eVietnam, kuquka i-Ami Tourist, i-Footprint Vietnam Travel (ebonakala nayo kwi-ITB Asia kulo nyaka), kunye noLawulo lwe-Fusion. Abantu abaninzi banomdla wokundwendwela umboniso wamaIndiya kwiHolo 5.2b. Kwakhona, iKerala iye yandisa indawo yayo yokubonisa, ngelixa iBhodi yezoKhenketho yaseRajasthan inendawo edibeneyo yommandla okokuqala, kunye nepaki ye-adventure yaseIndiya, "Ubukumkani bamaphupha," yenza i-world debut yayo. Kulo nyaka, amazwe ase-Afrika abonisa kwiHolo 20/21 nawo ahlala kwindawo yokungena kunye nefoya. Phakathi kwabasanda kufika kukho i-African Travel Agencies' Association Retosa (DRV Africa) kunye nabakhenkethi abatsha. Ukuhamba nge-Adventure, kwiHolo 4.1, kuhlala kungumboniso owaziwa kakhulu kwi-ITB Berlin. Ngababonisi abasuka kumazwe angaphezu kwama-30, kuquka iOstreliya, iKhanada, iU.SA, noMzantsi Afrika, kwanamazwe aseYurophu, eAsia, kuMbindi Merika, kuMntla Afrika nakwezinye iindawo zaseAfrika, eli candelo lihlabathi lonke kunangaphambili. Abatyeleli borhwebo kunye noluntu ngokubanzi lunokufumana ulwazi kwizinto ezinomtsalane ezahlukeneyo ezibonelelwa ngababoneleli bohambo kunye nohambo lwendalo, kugxininiswa “kuHambo oluZinzileyo.” Ngethuba lokuqala, i-Discover America Pavilion kwiHolo 2.1 iya kubandakanya i-Apache Spirit Ranch, i-EOV Group, i-Myrtle Beach SC, kunye ne-Vantage Hospitality. Ababonisi abatsha phakathi kweehotele baquka iihotele zaseLangham kwiHolo 9 kunye neeHotele zaseHarlequin kunye neeNdawo zokungcebeleka kwiHolo 3.1.

Uqeqesho kunye nomsebenzi kwi-ITB Berlin
Umboniso ophambili worhwebo kushishino lokhenketho lwehlabathi lonke ubonelela ngamathuba emisebenzi emininzi kubafundi kunye nabasebenzi bokuqala abanemvelaphi yokhenketho. "Uqeqesho kunye neNgqesho kwezoKhenketho" kwiHolo ye-5.1 inikeza izibonelelo ezivela kwiinkampani ze-73 ezivela kumazwe angama-17. Iinkampani kunye namaziko okhenketho awaziwayo abonelela ngeenkcukacha malunga nezifundo zokufunda kunye namathuba oqeqesho oluphezulu. Kwi-ITB Employment Exchange, exhaswa yi-YOURCAREERGROUP, abantu abafuna umsebenzi banokufumanisa ngezikhundla ezibonelelwayo ngokubonisana nebhodi yezithuba kuzo zonke iintsuku ezintlanu zomboniso. Kwabo bafuna umsebenzi, kukho ithuba elilodwa lokuvumela iingcali ezisuka kumasebe abasebenzi kwicandelo lezokhenketho ukuba zifunde iifolda zazo zezicelo. Emva kwempumelelo yalo nyaka uphelileyo, i-arhente yezengqesho, i-Agentur für Arbeit Suhl, izimasa kwakhona ngeprojekthi yayo ye-“MeerArbeit” (izithuba zemisebenzi yaselwandle). Ikhethekileyo ekufumaneni abasebenzi abafanelekileyo kwiinqanawa zokuhamba ngenqanawa kunye nemigca yokuthumela ngenqanawa, le arhente yenza ukuba abo bafuna umsebenzi elwandle banxibelelane nababoneleli ngenqanawa ngexesha le-ITB Berlin.

Imixholo ephambili ye-ITB Berlin Convention
INgqungquthela ye-ITB yaseBerlin ithathwa njengeyona itanki yokucinga ekhokelayo kushishino lwezohambo lwehlabathi. Ukubakho kweyona ndibano inkulu yokhenketho yehlabathi, nenikela inkcazelo exabiseke gqitha, esexesheni ngendlela egxininisiweyo kwisithuba seentsuku ezintathu, simahla. Kwiziganeko ezimalunga ne-100, inika abantu abakwishishini iinkcukacha malunga nokusebenza kwangaphakathi kwengxaki yemali kunye neenguqu kwezentlalo. Zingaphezulu kwama-200 izithethi ezigqwesileyo eziya kuxoxa ngeendlela eziqhubekayo, amaqhinga atsha, kunye nemiba ebalulekileyo. Kulo nyaka kuphehlelelwa umsitho omtsha, i-ITB Global Future Summit. Izithethi kunye neendwendwe zephaneli ziya kuba nguPaul Flatters, iqabane, i-trajectory - intsebenziswano yexesha elizayo; UProf. UGqirha Claudia Kemfert, umlawuli wesebe lezamandla, ezothutho, okusingqongileyo, iZiko laseJamani loPhando lwezoQoqosho (DIW Berlin), iHertie School of Governance; UGqr. Reiner Klingholz, umlawuli, iBerlin Institute for Population and Development; kunye noPatrick Schönemann, umphathi wentengiso yeGeo iDACH & Nordics, iGoogle Enterprise.

Umboniso ohamba phambili wokurhweba kwishishini lokuhamba emhlabeni jikelele uzisa i-ITB yoSuku lweNtengiso kunye noSasazo okokuqala njengethuba lokusingatha iingxoxo ezinzulu malunga nokutshintsha okude okwenzekayo kwindlela abantu abagcina ngayo ukugcinwa kunye neemfuno zabo zokutshintsha ulwazi. . Kuluhlu lweengxoxo malunga ne "Individualized Package Tours," iingcali ziya kubonakalisa ukuba i-paradigm ecatshulwe kakhulu kwi-"longtail offer" sele isenzeka. I-Intanethi njengesixhobo sonxibelelwano iya kuqwalaselwa kwakhona ukuze kufumaneke iimarike ezinomtsalane ze-niche kunye nokulungisa iingxoxo nabathengi ukuze kuhlangatyezwane neemfuno zomntu ngamnye. Ikamva lokufunyanwa kwabathengi kunye nokukhusela ukunyaniseka kwabathengi kuya kujongwa phantsi kwesihloko esithi "Web 2.0 und Media Media" kunye necandelo lezisombululo zokuhamba ngeeselula kumashishini kunye nabahambi bezolonwabo. Into yokugqibela kwi-ajenda, "I-ITB Tourism and Climate Panel," iya kuphanda izifundo zokukhuselwa kwemozulu kunye ne-ecology njengemingeni ephambili kule nkulungwane. NgoLwesine, i-ITB Hospitality Day iza kujongana nemiba eliqela equka umbuzo wokuba iihotele kufuneka ziphinde ziphinde zihlaziye amaxabiso azo ngenxa yokutshintsha kwemozulu. Phakathi kwezithethi kwiphaneli yee-CEO ziya kuba ngabaphathi abaphezulu abavela kumakhonkco ehotele ahamba phambili, abaya kuthetha ngeemarike kunye nezicwangciso zabo zokusinda. Kumxholo we-CSR, izifundo ezigutyungelwa kwi-ITB Berlin ziphezulu kakhulu. Oku kubonakala kuluhlu lwamaphepha anomdla ajongene ne "CSR kwezoKhenketho" kwiiHolo ze-4.1 kunye ne-5.1 kunye ne-ICC Berlin kunye nokubandakanyeka komboniso ohamba phambili wezorhwebo wokuhamba kwihlabathi kwi-ITB Berlin Convention, kunye noSuku lwe-CRS ngoLwesine. . Imiba eyahlukeneyo yokutshintsha kwemozulu kunye nokhenketho oluzinzileyo kuya kujongwana nayo kwimisitho engaphezulu kwamashumi amabini eyahlukileyo. Zonke iziganeko zidweliswe kwinkqubo eprintiweyo, efumaneka kuzo zonke izixhobo zokubala zolwazi kumabala emiboniso. I-Sammit yokuqala yeMedia kwi-ITB Berlin ngo-Matshi 12 iya kubakho ngabameli abadumileyo beendaba, ezopolitiko, kunye noshishino lokuhamba, abaza kuxoxa ngemibuzo emininzi ejikeleze ikamva leendaba zokhenketho: Abahambi bexesha elizayo baya kulufumana njani ulwazi lwabo. ? Ngaba imidiya yemveli ilahlekelwa ukubaluleka kwabo njengababoneleli beendaba? Ikamva liza kuzisa ntoni kwiintatheli zohambo? UWolfgang Clement, owayesakuba nguMphathiswa wezoQoqosho kunye nezaBasebenzi kwaye, njengentatheli eqeqeshiweyo, iminyaka emininzi umhleli oyintloko wamaphephandaba ahlukeneyo emihla ngemihla, uya kunika intetho ephambili. Iingxoxo ziya kuchotshelwa ngumnxibelelanisi weendaba waseBerlin, uHajo Schumacher, kwaye abo bathatha inxaxheba ngaba: Romanus Otte, umphathi jikelele, Welt Online; UMichael Ramstetter, umhleli oyintloko we-ADAC Motorwelt kunye ne-ADAC Travel Magazine, kunye nentloko yobudlelwane boluntu kwi-ADAC eV; Tobias Jüngert, umlawuli wonxibelelwano lwequmrhu lweREWE Touristk GmbH; kunye noBenjamin Jost, umphathi jikelele weTrustYou.

Malunga ne-ITB Berlin kunye neNgqungquthela ye-ITB eBerlin
I-ITB Berlin 2010 iya kuqhubeka ukusuka ngoLwesithathu, Matshi 10 ukuya ngeCawa, Matshi 14. I-ITB Berlin iya kuvulelwa ukurhweba iindwendwe kuphela ukususela ngoLwesithathu ukuya ngoLwesihlanu. I-ITB Berlin ngowona mboniso uphambili wezorhwebo wokhenketho. Kwi-2009, iinkampani ze-11,098 ezisuka kumazwe angama-187 zibonise iimveliso kunye neenkonzo zabo kwiindwendwe ze-178,971, ezibandakanya iindwendwe zezorhwebo ze-110,857. Ngokuhambelana nomboniso wezorhwebo, iNgqungquthela ye-ITB yaseBerlin iya kubanjwa ukususela ngoLwesithathu ukuya ngoLwesihlanu, ngoMatshi 10-12, 2010. Iinkcukacha ezipheleleyo zeprogram zifumaneka ku-www.itb-convention.com/program .