Ngaphantsi kweenyanga ezine emva kokusekwa kunye nokuvulwa kwayo e-Chengdu kwiPhondo lase-China laseSichuan ngoSeptemba 12, i-2017, i-World Tourism Alliance (WTA) iqalisa i-2018 ngokusungulwa ngokusemthethweni kwee-akhawunti zeqonga lentlalontle yombutho ngaphandle kwe-China. Ngothungelwano lwayo lukaFacebook noTwitter, i-WTA iseka ilizwi layo lokuthengisa kwaye ijolise ekufakeni igxalaba kwiingxoxo ezinemveliso kunye nokhenketho kunye noluntu lwezokhenketho kwihlabathi liphela.

“Kwixesha lokwabelana ngezoqoqosho, ukubakho kwimidiya yoluntu kubalulekile kuthi. Njengombutho osanda kusekwa wehlabathi, i-WTA ngumcebisi owomeleleyo wotshintshiselwano olunentsingiselo kunye neengxoxo ezisekelwe ekuthembaneni kunye nentlonipho ukuze kuxhamle wonke umntu,” utshilo uSihlalo woLawulo lwezoKhenketho eTshayina uGqr. Li Jinzao, umseki we-WTA.
Wongeze wathi: “Amaqonga ethu e-Facebook kunye ne-Twitter asivumela ukuba siqokelele iindlela ezifanelekileyo zokuhamba kunye nezokhenketho eziya kuba luncedo kakhulu kumalungu ethu nakwimisebenzi yethu yokuthengisa eqhutywa yidatha. Baza kusinika izixhobo ezibalulekileyo zokufunda ngokuchanekileyo umoya kunye neemvakalelo zentengiso. ”

Njengombutho wokuqala wehlabathi jikelele ongekho phantsi korhulumente, ongenzi nzuzo, i-World Tourism Alliance (WTA) izibophelele ekukhuthazeni uxolo, uphuhliso lwehlabathi kunye nokunciphisa intlupheko ngokhenketho olunenkathalo. Ukusebenza ngesandla kunye noMbutho weZizwe eziManyeneyo woKhenketho weHlabathi (UNWTO), isebenza ukuqhuba utshintshiselwano lwezokhenketho lwehlabathi kunye nentsebenziswano kuwo onke amanqanaba.

Ikhokelwa ngumbono wayo othi "UKhenketho olungcono, uBomi obungcono, ihlabathi elingcono," i-WTA inikezela ngeenkonzo zobungcali kumalungu ayo ngokuseka amaziko ophando oluphezulu kunye nokubonelela ngoqeqesho lobuchwephesha koorhulumente kunye namashishini.

Ukwandisa intatho-nxaxheba yamalungu ayo kwiindawo zentengiso zokhenketho ezikumgangatho ophezulu, i-WTA iza kumisela imisitho emikhulu emithathu yehlabathi: iNkomfa yeHlabathi yoKhenketho loPhuhliso, uMboniso woShishino loKhenketho weHlabathi kunye neNkomfa yoNyaka yeManyano yezoKhenketho yeHlabathi.

I-WTA inamalungu angama-89 aseki, angama-29 e-China kunye nama-60 avela kumazwe aphesheya, kubandakanywa amashishini angama-62, imibutho engama-24, amaziko emfundo amabini (2) kunye ne-arhente enye yeendaba. Umbutho kunye ne-Ofisi yoonobhala ngoku ikomkhulu laseTshayina, iBeijing.

INTO ONOKUYITHATHA KWELI NQAKU:

As a newly-established global organization, the WTA is a strong proponent of meaningful exchanges and dialogues based on mutual trust and respect for the benefit of all,”.
Through its Facebook and Twitter networks, the WTA is establishing its brand voice and aims to contribute to productive dialogues with travel and tourism communities throughout the world.
Working hand in hand with the United Nations World Tourism Organization (UNWTO), isebenza ukuqhuba utshintshiselwano lwezokhenketho lwehlabathi kunye nentsebenziswano kuwo onke amanqanaba.