UBrad Dean, i-CEO ye-Puerto Rico Destination Marketing Organisation ("Corporación para la Promoción de Puerto Rico como Destino"), namhlanje ubhengeze ukuqeshwa kwamalungu amabini abalulekileyo eqela lobunkokeli be-DMO. ULeah Chandler, i-CDME, uqanjwe njengeGosa eliyiNtloko leNtengiso, elisebenzayo phakathi kuMeyi kunye no-Alma Pedrosa, i-CPA, i-CDME, njengeGosa eliyiNtloko lezeMali, ukususela nge-1 kaJulayi. Ezi zizikhundla ezibini zobunkokeli eziza kuzaliswa ukususela oko uDean waqeshwa njenge-CEO EyoKwindla ngo-2018. I-DMO entsha iya kuba ngumbutho osemthethweni wentengiso weSiqithi ngaphandle kweSiqithi ukususela ngomhla woku-1 kuJulayi ngo-2018.
I-DMO yangasese, engenzi nzuzo yenziwe ngo-Matshi 2017 ngokusebenzisa umthetho we-bi-partisan obonelela nge-25 yezigidi ze-investment ngonyaka ukulawula yonke intengiso yehlabathi, ukuthengisa kunye nokukhuthazwa kwePuerto Rico ngokusebenzisana norhulumente wasekhaya kunye namaqabane ezoshishino.
"Akukho nto inkulu ngaphezu kwamandla okutshintsha okuhamba kunye nokhenketho ukunceda iPuerto Rico, abahlali bayo kunye namashishini aqhubela phambili ekubuyiseleni okuthembisayo," utshilo uDean. “U-Leah no-Alma baya kuba luncedo ekusebenzisaneni neBhodi yabaLawuli kunye nabo sisebenzisana nabo njengoko sisebenza ngokudibeneyo ukuqinisekisa ukuba i-DMO liqumrhu lenguqu elinegalelo elihle ekukhuleni koqoqosho lweSiqithi ngokhenketho loshishino nolonwabo.”
Kutshanje, u-Chandler wayeliGosa eliyiNtloko leNtengiso kwi-Branson Convention & Visitors Bureau e-Branson, e-Missouri apho ebenegalelo kwiziphumo ezilinganisekayo ngokubeka uphawu ngokutsha kunye neqhinga lemidiya yedijithali. Phakathi kwazo, ukuveliswa kokunyuka kwe-79% ekufikeleleni kwintengiso, iminyaka emine yokufumana iirisithi zerhafu kunye nokutyelela, kunye ne-6.3% yembuyekezo yokunyuka kotyalo-mali kwinkqubo yokuthengisa iyonke. Igqala le-16 leminyaka kushishino lokuhamba kunye nokhenketho, u-Chandler uneminyaka eli-10 yamava e-arhente emele i-akhawunti yezokhenketho yase-Missouri kunye ne-Indiana, ngokulandelelanayo.
UDean ubonise ukuba uChandler uhlonitshwa ngokubanzi ngoontanga bakhe kulo lonke ushishino lokhenketho kunye nokhenketho kwaye uzisa amava abalaseleyo kunye nerekhodi yobuchwephesha kwi-DMO yasePuerto Rico. “ULeah yinkokeli yoshishino enesakhono kwaye uya kuba luncedo ekuphuhliseni nasekukhokeleni iinzame zeDMO zokusebenzisana ngempumelelo noluntu ngokubanzi. Amava akhe ahlukeneyo kwishishini, akhokelela kumanyathelo okuthengisa adibeneyo kukhenketho kunye necandelo lokuhamba aya kongeza icandelo elibalulekileyo kuwo onke amalinge e-DMO ewalandelayo ukwenza iPuerto Rico ibe yeyona ndawo iphambili yokusingwa.
UChandler uvakalise ulangazelelo lwakhe lokujoyina iPuerto Rico DMO. “IPuerto Rico siSiqithi esikhethekileyo, esineempawu ezahlukahlukeneyo eziyenza ibe yeyona ndawo ibalaseleyo yokusingwa. Eli thuba likhethekileyo liya kundivumela ukuba ndisebenzise ulwazi namava am ukwenza inguqu, ukukhuthaza indawo ekuyiwa kuyo ekumgangatho wehlabathi, kunye nokuxhasa ukukhula koqoqosho lwasePuerto Rico.”
Ukujoyina iqela lobunkokeli njengeGosa eliyiNtloko lezeziMali, uPedrosa akaqhelekanga kushishino lwezohambo nokhenketho lweSiqithi njengoko ngoku enguMongameli obambeleyo kunye ne-CEO kunye noMlawuli wezeMali noLawulo kunye ne-Meet Puerto Rico, umbutho wabucala, ongenzi nzuzo ojongene nokuthengisa. Isiqithi njengendawo yokuqala yeentlanganiso kunye nendawo yokuya kwindibano. Kule ndima, uPedrosa unoxanduva locwangciso lobuchule kunye nesikhokelo sezemali kunye nemisebenzi yolawulo ye-Meet Puerto Rico. Uzisa ukuqonda okubanzi kwayo yonke imiba ye-DMO. Usebenze kwiifemu zamazwe ngamazwe kunye nezasekhaya ezifana ne-Ernst & Young, kunye ne-RSM Associates kuphicotho-zincwadi kunye ne-accounting; kunye nomcebisi ozimeleyo kwiintlobo ezahlukeneyo zabathengi, kuquka nePuerto Rico Tourism Company (PRTC).
UDean umncomile uPedrosa ngolwazi lwakhe olubalulekileyo lwentengiso kunye namava eDMO. “U-Alma unamava oshishino afanelekileyo kunye nendibaniselwano eyomeleleyo yolwazi lwemarike yasekhaya, ukuphatha indawo yokuthengisa nokulawula iziseko zemali. Ezi zakhono zibalulekile njengoko siqalisa ubizo lwethu lokuphuhlisa i-DMO esekwe elubala nasekuphenduleni.”
U-Pedrosa wabelane, “Esi sikhundla sitsha sindivumela ithuba lokuqhubeka nokusebenza kushishino olunempembelelo entle kwezoqoqosho kwiSiqithi. Ndichulumancile ukujoyina iqela leengcali ezaziwayo ezabelana ngokuzibophelela ngamandla kunye nePuerto Rico kunye nothando kwishishini eliguqula ubomi kunye namazwe. ”
