"Nangona kuninzi okuthethiweyo malunga neshishini leehotele zemveli elikhalazela uqoqosho olutsha 'lokwabelana ngendlu', inyani ihleli kukuba, iinkampani ezinje nge-Airbnb ezidibanisa itekhnoloji kunye nohambo ayizozoyikwa ziihotele, nanjengoko isigebenga segumbi lokurenta siqhubeka. ukonwabela ukukhula okukhawulezayo e-Afrika,” utshilo uWayne Troughton, iCEO yengcali yokwamkela iindwendwe kunye nefemu yabacebisi bezindlu, iHTI Consulting.

Ethetha ngoSeptemba kulo nyaka, uChris Lehane, iNtloko yeGlobal ye-Airbnb yoMgaqo-nkqubo woluNtu kunye neMicimbi yoLuntu wabelane ngethuba lokukhula elinokubakho lokuhamba kwe-Afrika, okuya kuba yi-8.1% ye-GDP yase-Afrika ngo-2028. EMzantsi Afrika, uhambo luqikelelwa ukuba luza kuhambisa i-10.1% yeGDP ngo-2028.

“Nakuphi na ukongezwa kukhetho lwendawo yokuhlala ekhoyo kwimarike yabakhenkethi ekhulayo eMzantsi Afrika eMzantsi Afrika inokongeza ixabiso,” utshilo uTroughton. “Kwaye, i-Airbnb ijolise ikakhulu kwimarike yolonwabo, ngokwembali ibonakaliswe impembelelo encinci kwicandelo leshishini. Ikwajongana nemfuno entsha engalungiselelwanga lishishini lehotele ngokubonelela ngendawo yokuhlala kwiindwendwe ezingenakho ukuthenga igumbi kwimarike ethile; kwaye yongeza umthamo wamagumbi kwiimarike ezixineneyo.”

Ukususela oko kwasekwa u-Airbnb, iindwendwe ezizigidi ezi-3.5 ziye zafika kuluhlu lweAfrika iphela, kwaye iindwendwe ezizigidi ezi-2 ziye zafika kuluhlu luka-Airbnb eMzantsi Afrika, malunga nesiqingatha saba bafike kulo nyaka uphelileyo. Ilizwekazi laseAfrika likwabonisa amazwe asibhozo aphezulu akhula ngokukhawuleza ekufikeni ngeendwendwe e-Airbnb (eNigeria, eGhana naseMozambique).

Alithandabuzeki elokuba, ekuhlaleni, inani leendawo zokurenta ezinxulumene no-Airbnb liyakhula. Xa sithatha iKapa njengomzekelo, irente yakwa-Airbnb inyuke ukusuka kwi-10,627 iyonke irente ngo-2015 ukuya kwi-39,538 iyonke yerenti ye-YTD 2018. eTroughton.

“Kubalulekile ukuqaphela, nangona kunjalo, ukuba uninzi lwezi renti azifumaneki unyaka wonke. I-Air DNA ibonisa ukuba yi-12% kuphela yezakhiwo zika-Airbnb eKapa (ezimalunga ne-1,970) ezifumanekayo ukuze ziqeshelwe iinyanga ezili-10 ukuya kwezili-12 zonyaka. Uninzi (48%) lufumaneka kuphela kwiinyanga ezi-1 ukuya kwezi-3 zonyaka,” ucacise watsho. “Kusenokwenzeka ukuba uninzi lwezi zakhiwo zinikwe ixesha leeholide eliphezulu njengeKrisimesi/I-Ista xa iihotele zaseKapa sele zigcwele kwaye zisebenza ngamaxabiso aphezulu.”

“Ukwangezelela umlinganiselo wezi rentwayo kukurenta kwezindlu kunye namagumbi aqeshwayo ngabanini ngexesha lencopho kwaye baqeshe izindlu zabo okanye amagumbi abo njengendlela yokuxhasa iiholide zabo okanye indlela yokwenza imali eyongezelelweyo. Ngaphezu koko, kuphela istudiyo kunye negumbi elinye lokulala ekunokwenzeka ukuba likhuphisane ngokuthe ngqo neehotele kubakhenkethi bexeshana kwaye ezi zimele kuphela i-38% yerente yaseKapa iyonke.

UTroughton ukwathe, ngelixa inani leendawo ezirentwayo zika-Airbnb eKapa linyukile kule minyaka yakutshanje, inani labantu abahlala kwiihotele edolophini likhule laya kutsho kwi-CAGR ye-3.3% phakathi ko-2012 no-2017 nangona i-Airbnb isanda, utshintsho kwimithetho yokundwendwela, iimpembelelo intsholongwane ye-Ebola kunye nokwanda kwamagumbi ayi-1000+ esixekweni. Kunye nokukhula okuncomekayo kokuhlala, amaxabiso nawo anyukile kwi-CAGR ye-10.7% kule minyaka mithandathu idlulileyo, utshilo.

Nangona iirenti zakwa-Airbnb ziye zanda kakhulu eKapa oku akuthethi ukuba inani lamagumbi akhoyo anokuqeshwa liye landa ngendlela efanayo, njengoko amagumbi adweliswe ku-Airbnb edweliswe kwezinye iindawo nangezinye iindawo.
Iiarhente kunye namanye amajelo ngokunjalo kunye nenxalenye yazo zidweliswe ngaphambi kokumiselwa kwe-Airbnb, utsho uTroughton.

“Uvavanyo lwenani leendawo ezirentwayo eRhawutini lubonise ukuthathwa kancinci kwindlela ka-Airbnb,” utshilo uTroughton. “Irenti iyonke inyuke ukusuka kwi-1,822 ngo-2015 ukuya kwi-10,430 iyonke yerenti eyongezelekayo ye-YTD ngo-2018,” utshilo. “Indlela yoshishino lokuya eRhawutini isenokuba yenye yeempembelelo ezinamandla kwimfuno yeehotele.”

“Nangona u-Airbnb ngokungathandabuzekiyo efumana inxenye yeendwendwe zasehotele, eso sabelo asanelanga ukukhulula iindawo zokuhlala. Ngaphaya koko, ayipheleli nje ekubeni iinkampani ezinje ngo-Airbnb zizisa umvuzo wokwenyani kunye nengqesho kuluntu lwasekuhlaleni, zikwanceda ukuxhasa uqoqosho lokhenketho lwesizwe,” ugqabaze njalo uTroughton, “kwaye zingqineka ziluncedo kwiindawo ezikwinqanaba lesibini ezifana neDurban, iHermanus, iPlettenberg Bay neGeorge. .”

Xa uthelekisa unikezelo luka-Airbnb kunye nolo lweehotele eziqhelekileyo kubalulekile ukuqaphela ukuba 'indawo' ihlala ihlelwa njengeyona nto ibalulekileyo kwizigqibo zokuthenga indawo. Uninzi lweehotele zineadvanteji ngeendawo ezisembindini kunye nokufikelela ngokulula kwezothutho ngeemephu zokurentisa ngeeholide zihlala zijongeka njengedonathi ejikeleze umbindi wesixeko.

U-Troughton uthi: “Izinto eziluncedo yenye into eqwalaselwayo, ngoxa ezinye iiholide zisenokuba neendawo zokuqubha azifane zibe neendawo ezifana nespa, iklabhu yabantwana okanye ivenkile yokutyela.”

Kukho neminye imiba ekufuneka siyithathele ingqalelo. Enye, qwalasela amandla eenkqubo zokunyaniseka njengendlela yokugcina kunye nokukhulisa ishishini. IiMvuzo zeMarriott, umzekelo, eyona nkqubo inkulu yokuthembeka ehlabathini, izisa abahambi abanokubakho kwi-100m kwiihotele zayo. Amalungu akufuneki ashiye amanqaku awo oMvuzo ethanda olunye uhlobo lwendawo yokuhlala.

“Ushishino lweehotele lwasekuhlaleni ngokuqinisekileyo lunokufunda kwizinto ezithandwa ngu-Airbnb nangona kunjalo,” utshilo uTroughton. “Ebutsheni balo nyaka, u-Airbnb uye wachaza iKapa phakathi kwezixeko ezili-13 zehlabathi eziya kuqalisa i-Airbnb Plus, umgangatho onjengehotele wamakhaya aqinisekisiweyo ukuba akumgangatho notofotofo, ekhuthazwa zezinye zezona zindlu zibuk’ iindwendwe zika-Airbnb kunye namakhaya abalaseleyo. Inxalenye yempumelelo ka-Airbnb kukubonelela ngamava afanelekileyo nalungiselelwe umntu ngamnye okwenza abakhenkethi bazive njengabantu basekuhlaleni. Kwaye njengoko ukwenza umntu kube yinto ekhulayo kwishishini lethu, kukho into yokufunda koku kuya phambili. ”

UAirbnb ukwasandula ukutyikitya isivumelwano sentsebenziswano neKapa, elokuqala e-Afrika, sokusebenzisana nesiXeko ukuxhasa ukuxhamla kokhenketho lokuthetha nomntu kubahlali baseKapa kunye noluntu lwaseKapa, nokukhuthaza iKapa kwihlabathi jikelele njengeyona ndawo ikhethekileyo. indawo yokuhamba.

“Lilonke, i-Airbnb idlala indima kwaye izalisekisa imfuno kwicandelo lezolonwabo, kunye necandelo lezentengiso zethutyana, inceda ekuxhaseni ubusuku bamagumbi ngamaxesha axakeke kakhulu. Nangona kunjalo, asiyiboni njengesisoyikiso esithe ngqo kwiihotele, ezibonelela ngonikezelo olwahlukileyo kunye noluhlu olubanzi ngakumbi lweenkonzo ezifanelene ngakumbi kwaye ziqondwa ngakumbi ngabakhenkethi bexesha lokudutyulwa nabo batyelela isixeko okokuqala,” uqukumbela ngelitshoyo uTroughton.

INTO ONOKUYITHATHA KWELI NQAKU:

“In addition a proportion of these rentals are rentals of houses and apartments which are let out by owners over the peak season and rent their houses or apartments as a way to fund their holidays or a means to generate additional cash.
Although Airbnb rentals have increased significantly in Cape Town this does not necessarily mean that the number of rooms available for rental have increased to the same extent, as rooms listed on Airbnb are listed on other sites and through other.
Troughton also points out that, whilst the number of Airbnb rentals in Cape Town have increased in recent years, occupancies for hotels in the city have grown at a CAGR of 3.