Uvavanyo olwenziwa eIndiya ngumqhubi wabakhenkethi lubonakalisa indlela yokuziphatha kwabathengi kunye neendlela zohambo. Uvavanyo lwaseIndiya lubandakanya: abathengi abangama-2500 kwii-metros zase-India kunye nezixeko ze-Tier 1 & 2 (kubandakanya iMumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Lucknow, Guwahati, Jamnagar, Surat, Vizag, Indore, Jaipur, njl. egubungela amaqela ama-4 eminyaka: ngaphantsi kweminyaka engama-30, iminyaka engama-31-44, iminyaka engama-45-59 kunye neminyaka engama-60 nangaphezulu; I-76% ikwicandelo lobudala be-28-55.
Ukuhamba kusetelwe ukubuyela umva-amaIndiya aya kuqhubeka nokuhamba: I-14% yabaphenduli ibonakalise ukuba banokuhamba ngo-2020 nje ukuba izithintelo zisuswe. Ngelixa abaphenduli abangama-45% baceba ukuhlehlisa iholide yabo iye ku-2021, iipesenti ezingama-41 azithathi isigqibo. Amaxesha amyoli akhethwe ngo-2020: nokuba nguNovemba (29%) okanye uDisemba (50%).
Abaqhubi abaphambili bohambo: I-72% yabaphenduli bakhetha iimveliso ezaziwayo kuhambo lwabo-kubandakanya abasebenza kubakhenkethi, iityathanga zehotele, njl. Amanqanaba ezempilo noKhuseleko njengeyona nto iphambili kwi-75% yabaphenduli; nge-35% ezimisele ukunyusa inkcitho yabo ukuze kuqinisekiswe okufanayo.
Ukhenketho lwaseKhaya luza kuthatha indawo ephambili: Iholide yasekhaya yayilukhetho lokuqala lwe-64% yabaphenduli. Iindawo ezikhethiweyo ziya eLadakh (20%), eGoa (17%), eMpuma Mpuma (15%), eKerala (11%); U-Himachal Pradesh kunye noKashmir balandela kufutshane; IBhutan (17%) kwilizwekazi laseIndiya. Iindawo ekuya kuzo kumgama oqhubayo nazo zikhethiweyo, kubandakanya uCoorg, Ooty, Mussoorie, Shimla, Amritsar, Munnar, njl.
I-36% yabaphenduli babonisa ukuthanda iholide yamanye amazwe. Iindawo ezimfutshane zokuhamba (iThailand, iSingapore, iMalaysia, iDaibha, i-Abu Dhabi) yabona umdla onamandla (41%). Iindawo ekuhanjwa kuzo ixesha elide ezithi zingqinele ukuba zikho kwi-Q4 zikwakhona, njenge-Australia neNew Zealand (20%); I-USA (iipesenti ezili-16). Yintoni ephawulekayo yimfuno ebalulekileyo yeYurophu kwi-38%; Iindawo ezithandwayo zibandakanya iSwitzerland, iFrance, iJamani, i-UK, iRiphabhlikhi yaseCzech.
Ubungakanani beQela: Abaphenduli babonakalise ukhetho olubonakalayo lokuhamba ngokwamaqela amancinci- ikakhulu ngenxa yempilo / nococeko. I-63% yabaphenduli babethambekele ekuhambeni wedwa, nosapho lwabo olusondeleyo / olwandisiweyo okanye abahlobo / abantu abasebenza nabo; I-25% yabaphenduli bakhetha ukuhamba ngokwamaqela amancinci angaphantsi kwama-20 abahambi-kunye ne-12% bakhetha ubungakanani beqela elimalunga nama-35 +.
Ixesha leholide: I-86% yabaphenduli bakhethe ixesha leholide phakathi kweentsuku ezi-4-11 (51% bekhetha iintsuku ezi-4-7, ezingama-35% bekhetha iintsuku eziyi-8-11); I-14% ikhethe iholide engaphezulu kweentsuku ezili-12.
Utshintsho Iipatheni zokuchitha iiholide- Ixabiso-centric / iPocket-eeHolide eziHlobo: I-67% yabaphenduliyo ichaze ukuba bazakuchitha imali engaphantsi kwe-Rs. I-1 lakh ngomntu ngamnye kwiholide yabo elandelayo, ngelixa i-11% ithe izakuchitha ukuya kwi-Rs. I-2 lakhs umntu ngamnye.
Iindlela zokubhukisha: Abathengi baqhubekile nokubonisa umdla ekuchukumiseni / ekuqinisekiseni amava abo okubhukisha uhambo- ngama-58% bakhetha ukuthenga iiholide ngeentengiso okanye ngeenkonzo zasekhaya (i-38% yeentengiso kunye ne-20% yokutyelelwa emakhaya). Oku kwalandelwa yi-40% yokukhetha amajelo akwi-Intanethi (iWebhusayithi / iApp) kunye ne-12% echaza ukuthanda incoko yevidiyo.
INTO ONOKUYITHATHA KWELI NQAKU:
- Consumers continued to express interest in a personal touch/reassurance to their travel booking experience- with 58% opting to purchase holidays through retail outlets or home service (38% retail and 20% home visits).
- Ukuba uneenkcukacha ezithe kratya zokongezwa okunokwenzeka, udliwano-ndlebe luyakuboniswa eTurboNews, yaye yabonwa ngabantu abangaphezu kwezigidi ezi-2 abafundayo, abasiphulaphulayo nabasibukeleyo ngeelwimi ezili-106 cofa apha.
- 25% of respondents preferred to travel in small groups of below 20 co-travelers and 12% opted for a group size of approximately 35+.
