Ngaphantsi koncedo lwe Umbutho waseTanzania wabaSebenzi boKhenketho (TATO), kunye nenkxaso ye-UNDP yesisa, phakathi kwamanye amaphulo, kunyaka ophelileyo, abakhenkethi baqesha inkampani yentengiso yase-US yase-Cornersun ukukhuthaza iTanzania kuwo wonke amantla eMelika.
Ngethamsanqa, iinzame ziqalisile ukuhlawula izabelo ngokuyalela itrafikhi kunye nokukhuthaza ukubhukisha okutsha, ngedatha esemthethweni ebonisa ukuba abakhenkethi abafikayo eTanzania banyuke ngeepesenti ezili-15 kwiinyanga ezili-10 zokuqala zika-2021.
Ngokwenyani, iTanzania ifumene abakhenkethi bangaphandle abangama-716,169 bebonke kwisithuba esingaphantsi konyaka phakathi kobhubhani we-Covid-19, xa kuthelekiswa nabakhenkethi abangama-620,867 ngo-2020.
KwiNtlanganiso kaWonke-wonke yoNyaka ye-TATO (AGM) egqitywe ngamalungu angaphezu kwe-100, baye bagqiba ngamxhelo mnye ukubeka amandla angakumbi ekuvuseleleni amashishini kulo nyaka uzayo.
Abakhenkethi bavumile ukuziphinda-phinda iinzame zabo kumaphulo okuthengisa amazwe ngamazwe ukuze batsale abakhenkethi abaninzi bangaphandle emva kobhubhani we-COVID-19.
Emva kwephulo eliqhubekayo eliyimpumelelo kwimakethi yaseMntla Melika, okujoliswe kuko okulandelayo ngo-2022 yiYurophu, ngakumbi amazwe aseScandinavia apho ulawulo lwe-TATO lusabela kwimigaqo yamalungu luceba ukusungula i-blitz yokuthengisa indawo ekuyiwa kuyo kwiMatka Nordic Travel Fair ehlelelwe ekuqaleni kuka-2022.
IMatka Nordic Travel Fair yenzeke eHelsinki, eFinland, phakathi kwe-21 kaJanuwari kunye ne-23, i-2022, kwaye ibanjwe kwi-Messukeskus Expo kunye neZiko leNgqungquthela.
IMatka Nordic Travel Fair yeyona ndawo inkulu yokhenketho esemantla eYurophu kunye nesetingi engcono kakhulu yokufumana abafowunelwa abavela kumazwe aseNordic, kwingingqi yeBaltic naseRussia.
Amazwe aseNordic ngummandla wejografi kunye nenkcubeko kuMntla Yurophu nakuMntla weAtlantiki. Ibandakanya amazwe azimeleyo aseDenmark, eFinland, eIceland, eNorway, naseSweden kunye nemimandla ezimeleyo yeZiqithi zeFarae kunye neGreenland, kunye nommandla ozimeleyo weZiqithi ze-Åland.
Lo mnyhadala ayiloqonga lifanelekileyo lokuhlangana kunye nokunxibelelana nabanye abachwephesha bokhenketho nokhenketho, kodwa ikwayindawo apho abathathi-nxaxheba banikezela ngeemveliso zabo ezintsha kunye neenkonzo kubaphulaphuli abakhethekileyo babarhwebi.
"Sigxile kwiimarike zemithombo eziphendula ngokukhawuleza kwiphulo lethu kwaye sibonise ukomelela ngokuchasene namaxesha anzima kwihlabathi," watsho i-CEO ye-TATO, uMnu. Sirili Akko.
I-TATO yenza ibhanki kwisicwangciso sayo esitsha semarike yamazwe ngamazwe ukunyusa amanani okhenketho kunye nengeniso kunyaka ozayo.
Isicwangciso se-TATO, ngaphandle kwamazwe aseScandinavia, sijolise kwiimarike ezikhulayo zaseRashiya, eTurkey, eBrazil, eChina, naseGulf States kuluhlu lwayo lokuthengisa ngokukrakra kunye nokunyuswa kwe-2022, yachaza iSekela likaSihlalo we-TATO, uMnu Henry Kimambo.
Ngoyilo olutsha lwentengiso yamazwe aphesheya, kuqikelelwa ukuba inani labakhenkethi abafikayo eTanzania liza kubetha i-1.2 yezigidi ukuya ngo-2022, ukusuka ngaphezulu kwama-700,000 abatyeleli ngo-2021.
UMnu. Akko uthe i-TATO inetyala elikhulu kwi-UNDP yokuxhasa iinzame zabakhenkethi zokwahlula-hlula izicwangciso zabo zentengiso ukurhwebesha abatyeleli abaninzi kunye nokwandisa amanani okhenketho emva kobhubhani we-COVID-19.
Ngamalungu ayo alawula ngaphezulu kwe-80 yepesenti yesabelo semalike yezokhenketho yaseTanzania, i-TATO yi-arhente ekhokelayo yokuxhasa ishishini lokhenketho, irhola malunga ne-2.6 yeebhiliyoni zeedola ngonyaka kuqoqosho, elilingana ne-17% yeGDP yelizwe.
I-TATO ikwadlala indima ekudibaniseni amashishini kunye nabantu ngabanye ngaphakathi kurhwebo ukuququzelela ukwabelana ngolwazi, izenzo ezingcono, urhwebo, kunye nothungelwano kunye nekhonkco lexabiso loshishino.
Okwangoku, uSihlalo we-TATO, uMnu. Wilbard Chambulo, wanikezela uMongameli, u-Samia Suluhu Hassan, isatifikethi sokuqaphela indima yakhe njengesikhokelo se-safari oyintloko kwishishini lezokhenketho.
#TATO
#abakhenkethi
#Thanzaniya
INTO ONOKUYITHATHA KWELI NQAKU:
- After the successful ongoing campaign in the North American market, the next target for 2022 is Europe, especially Scandinavian countries where TATO management in response to member's directives plans to launch a destination-marketing blitz at the Matka Nordic Travel Fair slated for early 2022.
- U-Akko uthe i-TATO inetyala elikhulu kwi-UNDP yokuxhasa iinzame zabakhenkethi zokwahlula-hlula izicwangciso zabo zentengiso ukurhwebesha abatyeleli abaninzi kunye nokwandisa amanani okhenketho emva kobhubhani we-COVID-19.
- The event isn't only the ideal platform where to meet and network other professionals of the travel and tourism industry, but also the place where participants present their new products and services to a specialized audience of traders.
