Indlu yombane yaseFrance Dior iye yaluphawu lwakutshanje lwentengiso emva kweVersace, iGivenchy kunye noMqeqeshi, iVerceace ukuze babambeke kwisikrelemnqa malunga 'nokuthembeka kwendawo yaseTshayina'.
UDior wanyanzelwa ukuba axolise ngokubonisa imephu yeRiphabhlikhi Yabantu base China (China) eyayilahlekile kwisigqibo esizimeleyo Ri phablikhi yaseChina (eTaiwan).
"I-Dior kuqala idlulisa uxolo lwethu olunzulu ngengxelo engeyiyo kunye nokuchazwa gwenxa okwenziwe ngumsebenzi waseDior kwinkcazo yekampus," utshilo uphawu kwi-Weibo yenethiwekhi yoluntu ngoLwesine.
Isiteyitimenti songeze ukuba uDior uyayihlonipha imigaqo-nkqubo 'ye-China enye' kwaye "uyabukhusela ngokungqongqo ubukhosi base China kunye nokuthembeka komhlaba," kwaye uthembisa ukuthintela ezo mpazamo zingenzeki kwixesha elizayo.
Kwangoko kule veki, uDior ubambe intetho apho ibonise iivenkile zayo kwiRiphabhlikhi yase China (China), kodwa iRiphabhlikhi yase China (Taiwan) ayifakwanga kwimephu. Ingxaki yaqatshelwa kwangoko ngumntu othile kubaphulaphuli, owabuza ukuba kutheni esi siqithi silahlekile.
Umsebenzi ucacisile ukuba umfanekiso mncinci kakhulu kwaye ke iTaiwan incinci kakhulu ukuba ingaboniswa. Nangona kunjalo, umfundi ophaphileyo uphendule wathi iRiphabhlikhi yase China (Taiwan) inkulu kunesiqithi saseHainan, eyona ndawo isemazantsi eTshayina, eboniswe kwimephu. Umqeshwa emva koko wathi iRiphabhlikhi yase China (iTaiwan) neHong Kong zibandakanyiwe kuphela kwimiboniso kaDior ethi “Greater China.”
Ividiyo evela kumnyhadala obonise imephu ethe tyaba kwiwebhusayithi encinci yaseTshayina iWeibo, ebangela ukubuyela umva phakathi kwabasebenzisi. Abanye babacaphukisa 'abathanda izwe' baseTshayina bade bafuna ukuba umsebenzi agxothwe. Ukuxolisa kukaDior kwaba yenye yezona zihloko zaziwayo kwi-Weibo yase China ngoLwesine, kwaye kwathiwa ngowesibini ekufunwa ixesha eqongeni.
Ayikokokuqala ukuba inkampani yeempahla zodidi ixolise ngee-gaffes ukuze kuthintelwe ukucaphukisa abathengi kunye norhulumente wenye yeemarike ezinkulu emhlabeni. Nge-Agasti, ileta yeleyibheli yase-US, umqeqeshi wefashoni waseFrance uGivenchy kunye neFashoni enkulu yase-Italiya yatshiswa ngokudwelisa iHong Kong, iRiphabhlikhi yase China (iTaiwan) neMacao njengamazwe ahlukeneyo.
INTO ONOKUYITHATHA KWELI NQAKU:
- It is not the first time that a luxury goods company has to apologize for gaffes in order to avoid angering the customers and the government of one of the world's largest markets.
- "I-Dior kuqala idlulisa uxolo lwethu olunzulu ngengxelo engeyiyo kunye nokuchazwa gwenxa okwenziwe ngumsebenzi waseDior kwinkcazo yekampus," utshilo uphawu kwi-Weibo yenethiwekhi yoluntu ngoLwesine.
- Earlier this week, Dior held a presentation during which its showed its stores in the People’s Republic of China (China), but the Republic of China (Taiwan) was excluded from the map.
