Ngabantu abanamaphepha-mvume akhethekileyo kunye neemvume ezibonwa zifanelekile ngoorhulumente kuphela abanokuhamba besiya kwamanye amazwe. Namhlanje siza kujonga icandelo elithile leshishini lokuhamba kwaye sibone indlela abaphembeleli bohambo abaye babuyela ngayo emva kwe-covid.
Ngaphambi kokuba sifike kuloo nto, makhe sibone ukuba bachatshazelwe njani ngubhubhane kwasekuqaleni ukubonelela ngomxholo wendlela izinto ezitshintsha ngayo zibe ngcono.
I-Covid-19 ibachaphazele njani abaphembeleli bohambo
Yonke indawo yentengiso yempembelelo ibethwe nzima ngubhubhane, kodwa kwakhona, icandelo lokuhamba lelona libandezelekileyo kakhulu. Uninzi lwabaphembeleli bokuhamba baxhomekeke ekujongeni umhlaba kunye nokufumana iihambo ezixhaswayo, ukuthengisa iibrendi, iindawo zokuya, iihotele, njl.
Kuba uninzi lwabemi lwaluvaliwe kwaye lonke uhambo olungabalulekanga lwaluvaliwe, aba baphembeleli babengakwazi ukwenza imisebenzi yabo. Ewe, uninzi lwabo luyazi Uyenza njani imali kwiYouTube, kodwa kufuneka bafumane isiqulatho sokuhamba esisekelwe ekutyeleleni indawo kunye nokuhlola ubuhle bayo.
Kwangaxeshanye, uninzi lwabaphembeleli abaneemvume zexesha elide baye bamiswa izivumelwano zabo, bedala ixesha elide lokungaqiniseki kubadali bomxholo. Ishishini lokuhamba liye lachaphazeleka a ukuhla malunga ne-50% kumanqanaba okuqala obhubhane, ngelahleko engaphezulu kwe-4.5 yeebhiliyoni zeedola.
Ubhubhane ulitshintshe njani ishishini lokuhamba kunye nabaphembeleli
Iihotele kunye nabaphembeleli bayavuma ukuba kufuneka bagcine ubudlelwane obuxhamlayo, kodwa oku akuthethi ukuba ikamva liya kuba lula. Nangona ubhubhane ungakhange utshintshe indlela osebenza ngayo umdlalo, wenze izinto zahluka. Abaphembeleli bohambo babenemisebenzi elula kakhulu kwixesha elidlulileyo.
Uninzi lwabaphembeleli bathatha iifoto elunxwemeni, barekhoda iividiyo, kwaye banikezela ngezimvo. Namhlanje, abaphembeleli kufuneka babe nokuqonda ngakumbi ekusebenzeni kwizihloko ezinzima ngakumbi, njengokufundisa abantu malunga nokuba banokuhamba phi, njani, kwaye ngawaphi amalungelo abanawo njengabahambi.
Abaphembeleli baqalise ukusebenzisa amaqonga abo ukufundisa abantu ukuba bangayifumana phi imbuyiselo-mali okanye ngawaphi amalungelo abanawo xa bebhukisha iinqwelomoya okanye iihambo. Embindini ka-2020, uninzi lwabaphembeleli baye baqalisa ukusebenza ekufumaneni iindawo ezinqabileyo apho uhambo lwaluvunyelwe khona kunye nezinye iindawo ezingaziwayo zabakhenkethi kwihlabathi liphela.
Ukufumana amathuba amatsha
Nangona ubhubhane uyekile, bonke abahambi baqala ukusebenzisa umxholo wokuhamba ngakumbi. Abahambi babenexesha elininzi lokulichitha kwi-intanethi kwaye babelambele umxholo wokuhamba. Iindlela zikaGoogle zibonise ukuba abantu abaninzi bebekhangela umxholo wokuhamba kunangaphambili.
Ngelo xesha, uhlobo olutsha lomxholo luye lwaba ludume kakhulu olubizwa ngokuba "luhambo lokuhamba," njengoko abantu babefuna ukufumana amava ohambo lwedijithali. I-Pinterest irekhode ukunyuka kwe-100% kukhangelo lokuhamba, kwaye abaphembeleli bohambo badlale indima enkulu kule spike ekuthandeni.
Nangona kwakukho ukuvalwa kokuhamba, abaphembeleli babenomsebenzi onzima ukugcina abantu bonwabile malunga nokuhamba kwixesha elizayo ngelixa ubanika ulwazi oluxabisekileyo malunga nezithintelo ze-covid.
Iimpembelelo zaba ngabokuqala ukuhamba emva kobhubhane
Abahambi abasakhangeli imixholo ethe ngqo efana “nokundwendwela eMzantsi Melika.” Injongo yokukhangela itshintshile kakhulu, kwaye kukho iindawo ezintsha ezifana "nohambo lokuhlala kude" kunye nezinye iindawo ezinezithuba ezicacileyo zolwazi. Abaphembeleli bohambo bajonge ukuchonga nokugcwalisa ezi zithuba.
Njengoko bekutshiwo, bakwenzile oku ngokunikezela ngomxholo obalulekileyo ngexesha lobhubhane. Nangona kunjalo, okoko ukuvalwa kokuhamba kususiwe, abaphembeleli baba ngabokuqala ukuqalisa ukuhamba. Basebenzise eli thuba ukunika abantu umbono wokuhamba emva kobhubhani.
Babonise abantu ukuba uhambo lujongeka njani kwaye babakhuthaza ukuba bazihambele ngokwabo. Iimpembelelo zikwabonise ukuba yintoni etshintshileyo malunga nemigaqo kunye nemigaqo ebekwe ngamazwe ahlukeneyo kunye neenqwelomoya zokuhamba.
Okukwintsusa
Nangona ubhubhane utshabalalise abaphembeleli bokuhamba kunye neshishini lokuhamba lilonke, abaphembeleli baye bahlengahlengisa kwaye bayisebenzisa le nto ithuba ukuba nobuchule kunye nokubonelela ngeentlobo ezahlukeneyo zomxholo. Baye bafumanisa iindawo ekusingwa kuzo ezingaziwayo kwaye baphinde baseka ubudlelwane babo noshishino lwezokhenketho lwasekhaya, belwenza lukwazi ukumelana nemiba yexesha elizayo.
Abaphembeleli bohambo bangamandla abalulekileyo anceda abahambi bale mihla ukuba bafumane ulwazi abaludingayo malunga neendawo abaya kuzo kwaye bahlengahlengise indlela abaziphatha ngayo. Kwangaxeshanye, bancedisa iinkampani zokuhamba ukuba zifunde into ethandwa luluntu ngeenkonzo zabo kwaye yintoni enokuphuculwa.
