Usuku lwesibini lwe-5th edition ye-WTM Latin America & 47th Braztoa Business Event yaqala ngentlanganiso ebalulekileyo yezopolitiko phakathi kweenkokeli zeshishini lokuhamba laseLatin America. Itheyibhile yoMphathiswa wezoKhenketho kuKhenketho njengeSixhobo soPhuhliso yayiquka uMarx Beltrão, uMphathiswa wezoKhenketho waseBrazil, uLilian Kechichián, uMphathiswa wezoKhenketho wase-Uruguay, kunye no-Alejandro Lastra, uNobhala wezoKhenketho waseArgentina, ekufezekiseni intlanganiso eyaqulunqwa ngexesha le-WTM. London ngoNovemba wonyaka ophelileyo.
Zingaphezulu kwekhulu iinkokeli zecandelo eliphezulu, abasemagunyeni, abaphathi becandelo labucala neengcali kwezokhenketho, bakhapha incoko phakathi kweenkokeli zala mazwe mathathu athe, ngokutsho kweZizwe eziManyeneyo (UN), ajonga ukhenketho njengenxalenye yophuhliso oluzinzileyo.
“Ipotfoliyo ye-WTM yamkelwa kwihlabathi jikelele ukuqinisekisa iindibano ezikhuthaza uthungelwano, ukudalwa kweshishini, kunye nokucingisisa malunga nemingeni namathuba oshishino. Ukubamba le ntlanganiso njengenye yeembali zohlelo lwesihlanu lwe-WTM Latin America ngumthombo wokuzingca kwethu. Siyazi ukuba sinegalelo, ngendlela esebenzayo, kuphuhliso lweshishini”, utsho uLawrence Reinisch, uMlawuli weMiboniso weWTM Latin America.
Unobhala weWorld Tourism Organisation (UNWTO), uSandra Carvao, owalamla le ngxoxo-mpikiswano, womeleza ukubaluleka kowama-2017, onyulwe njengoNyaka woKhenketho oluZinzileyo, kwaye wagxininisa iinjongo ezintathu eziye zahlala zikhona kulo nyaka: ukuphakamisa ulwazi malunga namandla eli shishini njengesixhobo sokuzinza. uphuhliso, ukuhlanganiswa kwecandelo likarhulumente nelabucala, kunye nokuhlanganisa imigaqo-nkqubo yoluntu etshintsha indlela yokuziphatha yabathengi.
Ngethuba le ntlanganiso, uMphathiswa wezoKhenketho waseBrazil, uMarx Beltrão, wancoma amanyathelo aphuhliswayo, ngokukodwa imigaqo-nkqubo yokwenza lula ii-visa, ukuqinisa iziseko zomoya, kunye noqhagamshelwano olukhulu, kunye nokukhuthazwa kweendawo, ukongeza kubungakanani bendawo yaseBrazil kunye amandla okusebenzisana necandelo labucala. “Sisebenza nzima kwimvumelwano kunye ne-ajenda yeziseko zophuhliso, sisonyusa ufikelelo kubantu abangaphezu kwezigidi ezingama-60 abahamba kulo lonke elaseBrazil. Kodwa urhulumente akakwazi kusombulula yonke into”.
UMarx Beltrão uphinde wagxininisa ukuba ilizwe kufuneka lisebenzise icandelo njengomqhubi wophuhliso lwezoqoqosho "ukuvelisa umsebenzi kunye nengeniso kuluntu lwasekuhlaleni apho amashishini okhenketho sele aphuhlisiwe". Umphathiswa waseBrazil wongezelela ukuba ishishini liyaqhubeka likhula, nangona lijongene nemingeni yezoqoqosho. “Ishishini lokuhamba lilo lodwa elijongene nentswela-ngqesho.”
ISIZUKU SOSHISHINO
Enye into ephawulekayo yosuku lwesibini lwe-WTM Latin America yayiyisiqalo sokufunwa kakhulu emva kweeseshoni zeNethiwekhi ye-Speed Networking, kwi-Networking Area. Lo msebenzi woshishino wasekwa ukwenzela ukuba abathengi babe nethuba lokwenza elona nani likhulu loqhagamshelwano nababonisi ngexesha elifutshane. Iiseshoni zifaka isandla kwiintlobo zoqhagamshelwano kunye nokwamkelwa phakathi kwabatyali-mali, okwenza ubudlelwane phakathi kwabo buguquke ngakumbi. "Kubaluleke kakhulu ukugxininisa ukuba ezi azikho iintlanganiso eziqhelekileyo: I-Speed Networking ivula indlela yezivumelwano eziza kwenziwa kamva," kusho uMlawuli weMiboniso weWTM Latin America, uLawrence Reinisch.
Namhlanje, malunga nababonisi be-400 kunye nabathengi be-100 bathathe inxaxheba kulo mcimbi, kuquka uRicardo Shimosakai, ongumlawuli wezorhwebo wenkampani iTurismo Adaptado. “Ndiyijonga njengento entle kakhulu. Ezi ndibano zobudlelwane zintle kakhulu, ikakhulu ngenxa yokuba ndiyakwazi ukunxibelelana nabantu abaninzi. ”
INCWADI YONYAKA YE-BRAZTOA KA-2017: I-3% YOKUKHULA KWIMVELISO
Kwi-2016, i-turnover yeenkampani ezinxulumene ne-Braztoa (i-Brazilian Tour Operators Association) yafika kwi-R $ 11.3 yezigidigidi, emele ukunyuka kwe-3% kwi-vis-à-vis kunyaka odlulileyo. Ukhenketho lwasekhaya lube lukhetho lwe-81.4% yabantu baseBrazil ngeli xesha, xa kuthelekiswa ne-78.5% ngo-2015, ebonisa ixesha lentlekele kunye notshintsho kwiipatheni zokusetyenziswa, eziphawulwe ngokutshintshwa kweendawo, iimveliso kunye neenkonzo. La manani ayinxalenye ye<em>Ncwadi Yonyaka Yowama-2017 yaseBraztoa, enikelwa namhlanje ngumongameli walo mbutho, uMagda Nassar.
Ngokumalunga nohlobo lwephakheji ethengisiweyo, iipakethe ezipheleleyo - ezo zibandakanya zombini inxalenye yomhlaba kunye nenxalenye yomoya - zihlala zikhethwa ngabantu abaninzi, zibalelwa kwi-60% yokhetho. Inani leenqanawa libonise ukunyuka okuncinci kwe-1%, kwaye kwi-5.12 yezigidi zabakhweli abaye bakhwela, i-4.1 yezigidi baya kwiindawo ezingaphakathi eBrazil. Ummandla waseBrazil obalaseleyo kakhulu ngulo waseMntla-mpuma, obangela i-67.4% yokuthengiswa kohambo lwasekhaya, ilandelwa yi-Southeast kunye ne-13.7%, i-South ne-12.6% kunye nemimandla yaseMntla kunye ne-Center-West, ehlangeneyo. Ibalelwa kwi-6.1% yengeniso yoshishino.
UMagda uthi: “Ishishini lethu liye lanyuka kancinane ngonyaka ozele yimiceli-mngeni. “Kodwa kutsha nje siye sabhengeza umkhenkce ophantse ube ngama-68% kwiindleko zeSebe lezoKhenketho (i-R321.6 yezigidi zeerandi). Masikhalaze”, umeme umongameli.
Incwadi yonyaka epheleleyo iya kufumaneka Iwebhusayithi yeBraztoa ukususela ngoAprili 7 ukuya phambili.
UHLAZIYO LOBUCHULE
Ukuqhubela phambili kunye ne-ajenda yoqeqesho kunye nophuhliso lobuchwephesha, i-WTM yaseLatin America yamkele umphandi kunye noprofesa weYunivesithi yaseSão Paulo, uMariana Aldrigui, owathetha malunga nendlela izizukulwana ezitsha ezidlala ngayo indima ephambili ekuphuhliseni iiprojekthi ezikhuthazayo zokunceda ukugcina indalo.
Ngexesha lephaneli "Ukuguqulela ukuzinza kwishishini: imibono ekhuthazayo!", Ingcali yaya kufikelela kumngeni kubafundi baseBrazil. "Ukuba amazwe afana ne-Netherlands, i-United States kunye ne-United Kingdom angenza iigadi ngaphakathi kweevenkile ezinkulu, i-vests ene-sensor sensors ezilinganisa ukuba kaninzi kangakanani ukunciphisa ungcoliseko, i-Brazil kufuneka ingene kwi-gear kwaye ikhuthaze abantu abaneengcamango ezintsha".
Elinye iphaneli ebinenginginya yabantu yileyo yaziswe ngumhlalutyi wezokhenketho wakwaGoogle, uFelipe Chammas. Umphathi wentengiso ubonise inani lemizekelo yeemveliso ezifumene amawakawaka e-YouTube, eqhwabela izandla into yokuba ukusetyenziswa komxholo wokuhamba kwiqonga kunyuke nge-200% kule minyaka imbalwa idlulileyo. “Kufuneka ucinge ngendlela yokukhuthaza ngokuyilayo kunye nokuphembelela aba bahambi. Kuba benza uphando kwaye bachonga iingcebiso ezinikiweyo kunye namava aboniswe kwiividiyo ”.
I-eTN liqabane leendaba kwiWTM.
