Ngaba iWashington iya kugunyazisa iBrand USA?

Ixhala malunga ne ukuhla kwisabelo saseMelika kwimarike yohambo lwamazwe ngamazwe, iinkokeli zezona nkampani zikhulu zokuhamba elizweni zikhuphe ingxelo edibeneyo enqabileyo enommiselo othe ngqo weNkongolo kunye nolawulo lokumisa isilayidi: phinda ugunyazise i-Brand USA-umbutho onikwe umsebenzi wokukhuthaza i-US kwihlabathi jikelele njengendawo yokuhamba:

“Thina zinkokeli zezona nkampani zinkulu zokhenketho zaseMelika sibongoza iinkokeli zethu eWashington ukuba zijongane ngokukhawuleza nesabelo sase-US esitshabalalayo semarike yokhenketho yehlabathi ngokuhlaziya i-Brand USA, umbutho obaluleke kakhulu kwi-US ekhuphisana ngokusebenzayo nengeniso yeedola zokhenketho zamazwe ngamazwe. Ngaphandle kogunyaziso kwakhona lweBrand USA kulo nyaka, abo bakhuphisana nabo kubakhenkethi behlabathi baya kuqhubeka nokusigqwesa kwaye amashumi amawaka emisebenzi yaseMelika aya kubekwa emngciphekweni.

“Ngelixa uninzi lwehlabathi luchumile kwaye abantu abaninzi behambahamba kunanini na ngaphambili, ipesenti yabakhenkethi abakhetha ukutyelela e-US iyaqhubeka nokuhla. Ukuba loo ndlela ivumelekile ukuba iqhubeke, iya kubonisa ithuba elikhulu elilahlekileyo ngexesha apho ibhalansi yorhwebo yase-US kunye nokugcina ukwanda kwethu kwezoqoqosho ngokufanelekileyo kulele entliziyweni yentetho yethu yomgaqo-nkqubo woluntu. Ukuhamba-ukongeza ekuveliseni i-2.5 yeetriliyoni zeedola kuqoqosho lwesizwe kunye nokuxhasa umsebenzi omnye kwi-10 yaseMelika-yiNombolo ye-2 yelizwe lethu yokuthumela ngaphandle, ukuthumela intsalela yorhwebo ye-69 yebhiliyoni yeebhiliyoni kulo nyaka uphelileyo ngaphandle kokuba intsilelo yorhwebo iyonke ibiya kuba yi-11% ngaphezulu.

“I-Brand USA-intsebenziswano karhulumente neyabucala ekhuthaza i-US njengendawo yokhenketho ngaphandle kweendleko kumhlawuli werhafu wase-US-yinkqubo eqinisekisiweyo eyimfuneko ekugcineni ibala lokudlala elikumgangatho ophezulu kwimarike yohambo yamazwe ngamazwe ekhuphisana kakhulu. I-Brand USA ayikuphela kwempendulo yelizwe lethu kwiinzame zentengiso ezomeleleyo zabo bakhuphisana nabo kwezokhenketho, kodwa injongo yayo ecacileyo kukuthengisa yonke i-US, ngakumbi iindawo ezingaziwayo kangako nezingenandlela yokuzithengisa kumazwe aphesheya.

"Ishishini lethu belisoloko limele ukudala impumelelo kubantu baseMelika kuzo zonke iimbombo zelizwe, kwaye sikulungele ukusebenzisana nolawulo lukaTrump kunye neCongress ukusukela ezo njongo kwabelwana ngazo."

UHeather McCrory, uAccor

UAnré Williams, iAmerican Express

UChristine Duffy, iCarnival Cruise Line

UPatrick Pacious, uKhetho lweeHotele zaMazwe ngaMazwe

UJeremy Jacobs, eDelaware North

Chrissy Taylor, Enterprise Holdings

UChris Nassetta, uHilton

Elie Maalouf, InterContinental Hotels & Resorts (IHG)

Jonathan Tisch, Loews Hotels & Co.

UArne Sorenson, uMarriott International

UJim Murren, iMGM Resorts International

UMarc Swanson, iSeaWorld Parks kunye nolonwabo

URoger Dow, i-US Travel Association

John Sprouls, iiPaka eziManyeneyo kunye neendawo zokuchithela iiholide

Geoff Ballotti, Wyndham Hotels & Resorts

Nangona umthamo wokutyelela phesheya e-US unyuke ngokuthobekileyo kwi-3.1% ukusuka kwi-2015 ukuya kwi-2018, i-US ingaphantsi kwe-21% yokufumana uhambo olude lwehlabathi ngeli xesha. Ngenxa yoko, isabelo se-US sohambo olude lwehlabathi jikelele lwehla ukusuka kwi-13.7% kwi-2015 ukuya kwi-11.7% ngo-2018. Oko kuthetha ukuba ngelixa abantu abaninzi behamba ngamazwe ngamazwe emhlabeni jikelele, ipesenti ephantsi yabo bakhetha ukutyelela i-US.

Oko kwehla kwesabelo semarike kubonisa ilahleko kuqoqosho lwase-US lwezigidi ezili-14 zabatyeleli bamazwe ngamazwe, i-$59 yezigidigidi kwinkcitho yabahambi bamazwe ngamazwe, kunye ne-120,000 yemisebenzi yase-US.

Ngaphezu koko, isabelo semarike yokuhamba yase-US si yaqikelelwa ukuqhubeka nesilayidi, ukuhla ukuya ngaphantsi kwe-11% ngo-2022. Oko kuya kuthetha ukubetha kwezoqoqosho okungaphezulu kweendwendwe ezizigidi ezingama-41, i-180 yeebhiliyoni zeedola kwinkcitho yabahambi bamazwe ngamazwe kunye ne-266,000 yemisebenzi kwiminyaka emithathu ezayo.

Ngaphandle kwempumelelo eqinisekisiweyo yeBrand USA, ukwehla kwesabelo semarike bekuya kuba kubi kakhulu. I-Brand USA igcina i-United States ikhuphisana kwimarike yokuhamba yehlabathi kwaye ithumela abatyeleli bamazwe ngamazwe kwiindawo ezingaphaya kweedolophu zesango-ukuqinisekisa ukuba yonke imimandla yase-US ifumana inzuzo yezoqoqosho kunye nengqesho ehambelana ngokuthe ngqo notyelelo lwamazwe ngamazwe.

Isiteyitimenti sikhutshwe emva komsitho we-Roundtable we-US Travel's Travel's Roundtable ngoLwesithathu, apho abaphathi bezona mpawu zininzi zelizwe kunye nezona zaziwayo zokuhamba bahlanganisene nje amanyathelo ukusuka kwi-US Capitol kwiMyuziyam yeSizwe ye-American Indian ukuxoxa ngemiba ebalulekileyo kuhambo. ishishini. Ukongeza kwisabelo semalike yohambo yase-US kunye nohlaziyo lwe-Brand USA, ezinye izihloko iqela elithe laxoxa ngazo ziquka ukubaluleka kokupasa isivumelwano sorhwebo se-USMCA kunye nomhla woku-1 ka-Okthobha wama-2020 wokuhamba ngenqwelomoya ngesazisi esithobela i-REAL ID.

Iqela ladibana yonke imini kunye nabaqulunqi bomgaqo-nkqubo kuquka iNkokheli yeNdlu enkulu uSteny Hoyer (D-MD), uNobhala oNcedisayo kaRhulumente uManisha Singh, uSen. Catherine Cortez Masto (D-NV), uSen. Cory Gardner (R-CO), i-US Rep John Katko (R-NY), kunye ne-US Rep. Peter Welch (D-VT).

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Malunga nombhali

UJuergen T Steinmetz

UJuergen Thomas Steinmetz uqhubekile esebenza kwishishini lokuhamba nokhenketho okoko wafikisa eJamani (1977).
Uye waseka eTurboNews ngo-1999 njengephepha leendaba lokuqala kwi-intanethi kushishino lokhenketho lwehlabathi.

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