Kutheni i-Asia iqhubeka nokumela ithuba elibalulekileyo lokukhula kwe-OTAs

Ngeli xesha kulo nyaka uphelileyo, kwakhankanywa ukuba i-Asiya iya kukhokelela ekubuyiseni kwakhona ngokubhekiselele kwishishini lokuhamba.

Inkampani yexabiso le-priceline.com ikholelwa ukuba i-Asiya iya kuqhubeka nokumela ithuba lokukhula elibalulekileyo lokuhamba ngenxa yezinto zombini eziqinileyo zezoqoqosho kummandla kunye nokunyuka kwengeniso yomntu echaphazela kakhulu inqanaba lokuhamba.

"Uphando lubonisa ukuba inguqu engaxhunyiwe kwi-intanethi yokubhukisha kwi-intanethi inendlela ende ekufuneka ihambe kuninzi lwe-Asia. Ezi zinto zimbini: ukunyuka kokuhamba kunye nokuqhubeka nokutshintshela kwi-intanethi kuthetha ukuba kusekho ukukhula okukhulu kwabadlali abahamba nge-intanethi, "utshilo uGlenn Fogel, iNtloko yeSicwangciso seHlabathi kunye ne-EVP ye-priceline.com.

UFogel wongeze wathi: “Kwaye sonwabile ukuba neebrendi ezimbini zehotele ezikwi-intanethi ezisebenza kwingingqi yaseAsiya: iAgoda (esebenza phantsi kwemodeli yabarhwebi) kunye neBooking.com (esebenza phantsi kwemodeli yearhente). Bobabini basebenza nzima ukongeza umnikezeli / amaqabane amaninzi kummandla we-Asia-Pacific. Kwaye luluvo lwethu ukuba amaqumrhu ehlabathi anje ngeAgoda kunye neBooking.com akwimeko entle yokunceda iihotele eAsia-Pacific ngokuzisa abathengi abasuka kuyo yomibini imimandla yasekhaya nakwimimandla ekude njengeYurophu, uMntla Melika, njl.

Fogel, who is scheduled to speak at the forthcoming Travel Distribution Summit Asia 2011, to be held in Singapore (May 18-19, 2011), spoke about the current sentiments for this region, the role of intermediaries going forward and lot more. Excerpts:

Ngokuka-Abacus, ukusuka ekukhuleni okukhawulezayo kwe-intanethi, iinkonzo ezincedisayo, ukubhukisha ngemfonomfono, kunye nokuphinda kuqale kohambo lwenkampani, i-Asiya ikulungele ukuqhubeka nokukhula okunamandla kuka-2010 ukuya ku-2011. Uzivavanya njani iimvakalelo zangoku? Yintoni ngokutsho kwakho ukuba iza kuba ziintsingiselo ezivelayo ngokubhekiselele ekuhanjisweni kohambo?

GLENN FOGEL: Sikholelwa ukuba iselfowuni yindlela ebalulekileyo yokubukela. Njengoko izixhobo eziphathwayo zisanda, iyakukhuthaza iinkampani zokuhamba ukuba ziphuhlise usetyenziso oluninzi. Sinokulindela ukuba ii-apps ezicingisiswe kakuhle zamkelwe ngokuncomekayo ngabathengi abasebenzisa iselfowuni. Sele sibona ulwamkelo oluhle phakathi kwabasebenzisi beapps zethu kunye neesayithi eziphathwayo. Kwaye njengokuba ukubhukisha kuye kwafuduka ukusuka kwi-intanethi ukuya kwi-intanethi, unokulindela ukubona ukufuduka kwepesenti ethile yokubhuka kohambo kwi-intanethi ukusuka kwi-desktop ukuya kwiselfowuni. Kwakhona, ayizukundimangalisa ukuba abahambi abaninzi abasebenzisa amajelo angaxhunyiwe kwi-intanethi ngoku baya ngqo ekusebenziseni izixhobo eziphathwayo ukwenza ubhukisho. Sicinga ukuba ezi ndlela ziya kuthanda iinkampani ezinkulu ezinjengezethu ezinezixhobo, ubuchule, kunye nokukwazi ukusasaza iindleko ezizinzileyo ngaphezulu kwenani elikhulu lentengiselwano ukusukela oko kwakhiwe kwaye kugcinwe indlela entsha yokusasaza - biza le nkqubo yendalo ehambayo - ayisiyonto encinci. ukwenza ukuba ufuna ukuyenza ngeyona ndlela ibalaseleyo.

Kugxininiswa ukuba indima yomthengisi yokulawula ukuntsonkotha iya kwandiswa njengoko abathengi bezabalaza ukwahlula phakathi kwezigidigidi zezibonelelo ezikhoyo nezitshintsha rhoqo. Ucinga ukuba abalamli, nokuba kukwi-intanethi okanye ngaphandle kweintanethi, benze inkqubela kwikhonkco lokusasaza?

GLENN FOGEL: Phambi kwe-Intanethi, umntu waya kwiarhente yokuhamba ukuze afumane iingcebiso kwaye iarhente yabe ibhukisha ukhetho olukhethiweyo lokuhamba. Kuphela yiarhente yohambo eyayinolwazi kunye nobuchule bokuhluza inani elikhulu leenketho zokuhamba. Kwaye kuphela iarhente ebinoqhagamshelo lokubhukisha uhambo nokuba nge-GDS, ngefeksi okanye, emva, nge-telex. Le nkqubo yokusasaza yayisebenza kakuhle ngelo xesha, kuba yayiluncedo kubathengi kwaye uninzi lwababoneleli nabo baxhamla kuba babengenawo amandla amakhulu okuthengisa ngokuthe ngqo. Ngokuqinisekileyo, le "nkqubo" yayifumaneka kuphela ngexesha leeyure zokusebenza, inkqubo ayizange inikeze inkululeko enkulu kubahambi ukuba bahlole okunokwenzeka ngokwabo, kwaye yayixabisa kakhulu (nangona iindleko zale nkqubo zazifihlwe kubahambi kwi- uhlobo lweekhomishini okanye amanqaku kwi-arhente). Okubaluleke ngakumbi, uninzi lweearhente zokuhamba zazilinganiselwe kwisixa solwazi abanokufikelela kunye nexesha ababenokulichitha bephanda nawuphi na umxhasi ngamnye.

Now, though, the very large online travel sites such as Agoda, Booking.com, and priceline.com can provide huge amounts of easily searchable and filterable information (meaning descriptions, traveler reviews, prices, availability, etc.), in many different languages, any day of the week, at any time, and through the use of mobile devices from any location. And we are able to do this at significantly lower cost per transaction than the offline system, which is good for both suppliers and travelers.

Ii-OTA eziphezulu zikholelwa ukuba impumelelo kwinqanaba lamazwe ngamazwe libonisa ukuba ukungena kwe-Intanethi kunye nokusetyenziswa kukhula kwimimandla engaphandle kwe-US kwaye inika ithuba. Ulindele ukuba idabi losasazo lidlale njani kwingingqi ye-Asia Pacific ukuya kuthi ga ngoku kukukhula okuphilayo kunye nomanyano lobuchule?

GLENN FOGEL: Sonke siyazi ukuba i-US yimarike enye kwihlabathi lokuhamba, kwaye kukho uhambo oluninzi ngaphandle kwe-US kunangaphakathi kwe-US. Ngaphaya koko, amazinga okukhula kwiindawo ezininzi ezingaphandle kwe-US aphezulu kakhulu. Kwi-priceline, asizicingeli njengenkampani yase-US eneenkxaso-mali zamazwe ngamazwe. Endaweni yoko, sizicingela njengenkampani yezizwe ngezizwe eneofisi kwihlabathi liphela esebenza phantsi kweemveliso ezahlukeneyo ezinemodeli yamashishini ahlukeneyo. Nokuba kuya kubakho ukudityaniswa, umanyano, intsebenziswano, njl. e-Asia-Pacific okanye naphi na kwenye indawo, asiyi kuqikelela. Siza kuqhubeka ngokulula sisenza into ebesisoloko sizabalazela ukuyenza: ukubonelela ngexabiso elihle kubathengi bethu bohambo kunye nababoneleli kwihlabathi liphela.

Ngeli xesha kulo nyaka uphelileyo, kuthathelwa ingqalelo ukufika kwe-iPhone kunye ne-iPhone ezibukekayo e-Asia, ishishini lalilindele ukuba izixhobo eziphathwayo ziphuhlise indima ekhulayo kuhambo lomhambi. Ekuqaleni ukuxhasa iinkonzo ezongezelelweyo kunye nolwazi, isixhobo esiphathwayo bekulindeleke ukuba samkeleke ngokwandayo ekubhukishweni nasekuhlawulweni, ngakumbi kwizinto ezinexabiso eliphantsi kunye nohambo lwasekhaya. Ucinga ukuba eli jelo livelayo limile njani kulo mmandla?

I-GLENN FOGEL: Sifunda izinto ezifanayo zophando wonke umntu ozenzayo kwaye uyavuma ukuba izixhobo eziphathwayo kunye nesoftware ehambelana nazo (ezifana nezicelo) ziya kuqhubeka zibaluleke ngakumbi ngokuhamba kwexesha kuzo zonke iindawo zokuhamba. Owona mbuzo unomdla ngakumbi kukuba ngaba iinkampani eziye zaphumelela kuhambo lwe-desktop kwi-intanethi ziya kuba yimpumelelo kuhambo lwe-intanethi oluphathwayo? Ngaba iiseti zezakhono ziyafana? Ngaba ukuguqula kakuhle kwisiza sedesktop ukuya ekuguquleni kakuhle kwindawo ephathwayo?

Siza kufumanisa kule minyaka imbalwa izayo, kodwa ndicinga ukuba iinkampani ezinkulu zinenzuzo njengoko zinakho ukwenza utyalo-mali olufunekayo kwezi ndawo zintsha.

Ucinga ukuba yeyiphi eyona mingeni mikhulu xa kufikwa ekukhuleni kweselula yokucwangcisa uhambo kunye nokubhuka? Ngaba uyavuma ukuba owona mqobo mkhulu namhlanje ziintlawulo zokuzulazula kumazwe ngamazwe, nto leyo eyenza ukuba ukusetyenziswa kweMobile kuthintelwe phesheya ngexesha elifutshane ngaphandle kosetyenziso lweshishini?

I-GLENN FOGEL: Iindleko zokusebenzisa izixhobo eziphathwayo zingumbandela kubakhenkethi abaninzi nangona sikrokrela ukuba iindleko ziya kuhla (njengoko iindleko zokusetyenziswa kwetekhnoloji ziye zehla ngokwembali ngokuhamba kwexesha). Omnye umba weendleko nangona ungabadali beenkqubo eziphathwayo (ii-apps, iisayithi eziphathwayo, njl.njl.) njengoko ukwanda kwemigangatho eyahlukeneyo kwenza uphuhliso lubize kakhulu. Ke ngoko, iinkampani ezinkulu ezinjengezethu zibekwe ngcono kuba abadlali abancinci banokungakwazi ukufikelela kuphuhliso kunye nokugcinwa kwee-apps zamaqonga amaninzi.

Isikali kwihlabathi letekhnoloji sisabalulekile kwaye ihotele encinci okanye ephakathi inokufuna ukucinga ngononophelo malunga nokuchitha imali ngokuphuhlisa nokugcina iinguqulelo ezininzi zeapps zayo kwiilwimi ezininzi ngokuchasene nokusebenza nje ne-OTA enobuchwephesha obuphezulu bokubhukisha. abathengi bayo.

Xa ndandingumfundisi kwiSebe lezoQoqosho kwiYunivesithi yaseHarvard ngaphezu kwamashumi amabini eminyaka eyadlulayo, ndandiza kugxininisa kubafundi ingcamango yobungcali. I-Agoda kunye ne-Booking.com zisebenza ngokukhethekileyo ekuziseni abathengi abavela kwihlabathi jikelele kwiihotele. Kwaye ngenxa yobukhulu bethu, izakhono zethu ezifundiweyo ezithe ngqo kwihlabathi lehotele, ubuchule bethu betekhnoloji, njl.njl., kubaboneleli abaninzi siyindlela engcono (ethetha ukuba ingabizi kakhulu kwaye isebenzayo) yokuzisa abathengi kwiihotele ngenkqubo yethu yokuhambisa ngemfonomfono kunokuba iihotele zinokwenza kwiqonga labo eliphathwayo.

Ukuze iihotele zichithe imali zenza kwaye zigcine amaqonga eemfonomfono amaninzi esinokuwabonelela ngexabiso elifanelekileyo lokusasaza mhlawumbi ayilusebenzisi kakuhle inkunzi yazo. Kwaye oku kuye kwaphinda kum ngumphathi wehotele owathi ulindele ukuba nembuyekezo ephezulu yotyalo-mali kwihotele yakhe-ithetha ukuba, ndiyakholwa, ukuphucula amava ondwendwe - kunokwakha ii-apps ezininzi, eziya kufuna ukutshintshwa rhoqo ukuze zilingane ngokukhawuleza. iteknoloji ephuhlayo.

Glenn Fogel is one of 60 industry leaders scheduled to speak at the forthcoming Travel Distribution Summit APAC 2011, to be held in Singapore (May 18-19).

For more information, click here or contact Marco Saio, Senior Industry Analyst, EyeforTravel, E: [imeyile ikhuselwe] , T: UK +44 (0)207 375 7219.