Ngu-Apolónia Rodrigues, okhethekileyo kwi-eTN
Amabhaso amaKhenketho amaTshayina (i-CTW) akhuphe ibhaso leBronze kudidi lwe-Innovation ukuya Umnyama Sky® Alqueva. I-Award ye-CTW yaseTshayina eyamkelweyo yoKhenketho yaququzelelwa yiCOTRI China yoKhenketho oluPhumayo ukusukela ngo-2004 kwaye ibhiyozela ezona ndlela zilungileyo neziphumo zokutsala nokwanelisa Iindwendwe zamaTshayina kwihlabathi lonke.
Amabhaso e-CTW aziswa ngexesha lomsitho wonyaka kwaye zibandakanya iindidi ezintlanu:
Imveliso eNtsha
Intanethi / Cinezela
Umgangatho wenkonzo
Marketing
Ukusebenza ngokubanzi
Amabhaso eCTW anikezela ngaphezulu kokuqondwa, kuba abonisa umfanekiso wodumo emehlweni abakhenkethi baseTshayina nakumashishini okhenketho. Amabhaso athathelwa ingqalelo ngaphakathi nangaphandle kweTshayina njengelona bhaso libaluleke kakhulu kwimakethi yezokhenketho yamazwe aphesheya yaseTshayina, egubungela ngokubanzi kumaphepha ashicilelweyo nakwekhompyutha.
I-China yeyona ndawo inkulu iphuma kwintengiso yezokhenketho, kwaye ukukhangela iindawo kunye namava ahlukileyo, anjenge-Dark Sky® Alqueva, iya isiba ngokuya icaca.
I-Dark Sky® Alqueva, indalo yayo eyaqala ukusukela ngo-2007, yindawo ekuhanjwa kuyo ngabakhenkethi basePortugal. Isekwe kulwazi olufunyenwe ngokuhamba kwexesha, olunika umhlaba oqinileyo wokukholelwa kunye notyalo-mali kwi-astrotourism njengenkqubela phambili kwiimfuno zabakhenkethi. Ukusukela ngo-2007, ikhule njengendawo ezinzileyo nesiseko sayo siphatha isibhakabhaka ebusuku njengesixhobo esinexabiso. Ukudibana nale nto yimishini yokukhusela isibhakabhaka ebusuku ngokusebenzela ukufikelela kwimeko yongcoliseko lokukhanya.
Ngo-2011, yaba yindawo yokuqala yokuTyelela i-Starlight ehlabathini kwaye ngo-2018 yaba yindawo yokuqala yokuwela umda wohlobo lwayo. Iqale ngemimandla emithandathu yebhunga lasePortugal kwaye namhlanje yamkela indawo eyi-9,700 km2 ejikeleze ichibi laseAlqueva phakathi kwePortugal neSpain.
Idityanisiwe ngaphakathi kwenethiwekhi yeendawo ezimnyama zeSky Sky®, kutshanje kuye kwenziwa i-Dark Sky® Aldeias de Xisto (“iilali zesahlulo”) ngenxa yomanyano phakathi kwezi mveliso zimbini. Okubandakanyiweyo bubuhlakani ne-CIM yeNgingqi yaseCoimbra, igunya likamasipala wasePampilhosa da Serra, iFakhalthi yeSayensi yeYunivesithi yasePorto kunye neZiko lezoNxibelelwano kwiYunivesithi yaseA Aveiro.
Uthungelwano lwe-Aldeias de Xisto yiprojekthi yophuhliso oluzinzileyo, iprojekthi yengingqi ekhokelwa yi-ADXTUR - Agência para o Desenvolvimento Turístico das Aldeias do Xisto (iarhente yophuhliso lweelali ezikwi-schist) ngentsebenziswano nabasemagunyeni abangama-20 boomasipala kwingingqi esePortugal kunye ngaphezulu kwe-100 ye-opharetha, exhaswa nguCentro 2020. I-AUXTUR ke ngoko idibanisa icandelo likarhulumente kunye necandelo labucala iimfuno zengingqi, ezivezwe kulawulo ekwabelwana ngalo lophawu, ukwabiwa okwabelwanayo kommandla, ukwanda kobutyebi ngokunikezelwa kweenkonzo zokhenketho, kunye ekugqibeleni kulondolozo lwenkcubeko kunye nelifa lalo mmandla.
Eli bhaso linikezelwe kumsitho obubanjwe ngexesha le-ITB China eShanghai.
INTO ONOKUYITHATHA KWELI NQAKU:
- AUXTUR thus brings together public sector and private sector regional requirements, which are revealed in the shared management of a brand, the shared promotion of a region, increased wealth through the provision of tourism services, and ultimately in the preservation of the culture and the heritage of this region.
- The Aldeias de Xisto network is a sustainable development project, a regional project led by ADXTUR – Agência para o Desenvolvimento Turístico das Aldeias do Xisto (the agency for the development of schist villages) in partnership with 20 municipal authorities in the central region of Portugal with more than 100 operators, supported by Centro 2020.
- Included are partnerships with the CIM of the Region of Coimbra, the Pampilhosa da Serra municipal authority, the Faculty of Sciences of the University of Porto and the Institute of Telecommunications of the University of Aveiro.
