Ukudibana kwe-Delta Air Lines kunye ne-Northwest Airlines kunakho ukudibanisa izigidi ezingama-74 ezihamba rhoqo, kunye nokutsala ezintsha ezitsalwe kukudityaniswa kwazo kweendlela zehlabathi.
Kodwa akukho siqinisekiso.
I-Delta ngoku iphakathi komzamo obaluleke kakhulu wokuphumelela ukuthembeka okuqhubekekayo kweeflaya zasemantla ntshona kunye nokutsala abanye abaqhele ukubhabha kwiinqwelomoya ezikhuphisanayo. Iziphumo zinokudlala indima ephambili ekubeni ukudityaniswa ekugqibeleni kuyimpumelelo.
Ifestile yexesha le-Delta iqala ukuncipha njengoko abathwali ababini beqhubela phambili ngokudibanisa imisebenzi. Ngonyaka ozayo, igama laseMantla ntshona liya kube lingasekho, kwaye abanye abathengi bayo banokujika baye kwezinye iinqwelomoya kuhambo lwabo.
"Kukho umzuzu apha apha ngexesha apho ilungu linokuphinda lihlole into abafuna ukuyenza kuba sowuza kutsibela kubudlelwane obutsha nenkqubo yemayile," utshilo uJay Sorensen, umongameli weIdeaWorks, inkampani ecebisa ngeenqwelo moya.
Amalungu anokuma kancinci "athi, hmmm, kufuneka ndiqale ngokubhabha eMelika ndiphose ukuthembeka kwam ngaloo ndlela?"
Iithagethi ezimbini eziphambili zeDelta ngamanqanaba aphakamileyo okuhamba ngenqwelomoya avela eNtshona-ntshona, aphakathi kwabona baxhamli banenzuzo, kunye nabanikazi bamakhadi etyala eMntla-ntshona yeWorldPerks, abenza nzulu ubudlelwane babo kwi-airline ngalo lonke ixesha basebenzisa ikhadi.
Ezinye iithagethi ngabathengi abathembekileyo kwezinye iinqwelomoya ezinjengeAirTran Airways; Iindiza zaseMelika, elona khuphiswano likhulu kukhuphiswano lweDelta kuzwelonke; kunye ne-United Airlines, ubukho bayo obomeleleyo e-Asiya buyenza ukuba ibe ngumkhuphiswano obalulekileyo kwiindlela zase-Asiya i-Delta efunyenwe kuMntla-ntshona.
"I-AirTran ngumncintiswano e-Atlanta esilwa nayo imihla ngemihla ukuphumelela abathengi base-Atlanta, kunye nabathengi base-East Coast ngokubanzi," kusho uJeff Robertson, usekela-mongameli weenkqubo ze-Delta kunye nentloko ye-SkyMiles. "I-American mhlawumbi inokulahlekelwa kakhulu ngenxa yokudibanisa."
Kwizixeko apho abathwali abaliqela banobukho obomeleleyo, njengaseWashington, eNew York okanye eBoston, iimpukane ezihamba rhoqo zinokubanjelwa ukubanjwa.
URobertson uthe "kunzima kakhulu ukuxelela, ukunyaniseka," ukuba iDelta ifumene isabelo sentengiso esivela rhoqo kwabanye abaphathi. Sisekunyakeni wotshintsho. ”
Naluphi na utshintsho olubalulekileyo lunokugqunywa kukwehla kwezoqoqosho okubangelwe kukhenketho kulo nyaka.
Njengokuba ifuna ishishini elingaphezulu, i-Delta ijolise kwezinye abakhweli beenqwelomoya usebenzisa ubukrelekrele babathengi-e-Atlanta, umzekelo, ilanda abathengi beenkampani ezinxulunyaniswe ne-AirTran, abathengi ababhabha ezindleleni apho i-AirTran ikhuphisana ne-Delta kunye nabo bayeke ukubhabha i-Delta ezo ntengiso.
"Ngokuqinisekileyo abanye abathengi be-AirTran mhlawumbi bazokuphinda baqwalasele ubudlelwane babo kwi-AirTran bathi, 'Uyazi yintoni, andinakukuthanda yonke into malunga neDelta, kodwa inkwenkwe ilunge kakhulu kum njengomhlali waseAtlanta. Ngothungelwano lwendlela entsha, geez, ndingaya naphi na kwiDelta, 'utshilo uTim Winship, umhleli-omkhulu we smartertravel.com.
I-AirTran kutsha nje yehlise umqobo wayo wokufikelela kwinqanaba elite kwinkqubo yayo yokuhamba rhoqo.
“Ukuba ufuna ukubhabha uye eAfrika, inqwelo moya yakho yiDelta. Ukuba ufuna ukubhabha uye eTampa, iAirTran yeyona yona ungayikhetha, utshilo uChristopher White osisithethi seAirTran.
Kwiindawo ezikumantla ntshona eDetroit, eMinneapolis naseMemphis, iDelta ijolise kakhulu kumandla ayo ekuzameni ukufumana abanini bekhadi leVisa leVenkile yeNtshona yeVisa ukuba batshintshele kwikhadi lalo laseMelika Express SkyMiles.
Umnikezeli wekhadi laseVisa laseNyakatho-ntshona, i-US Bank, ulwela ukugcina abo bathengi ngokunikezela ngembasa yekhadi lokuhamba elingabotshelelwanga nakubani na ophetheyo.
“La malungu ekhadi axabiseke kakhulu kuthi,” njengoko engabanye babathengi ababalaseleyo eMntla Ntshona, utshilo uDelta's Robertson.
Ngaphandle kokonyusa ukuthembeka kweflier, amakhadi etyala emanyano lishishini elikhulu. I-Delta ifumana malunga ne- $ 1 yezigidigidi ngonyaka ngentsebenziswano yamakhadi etyala, uninzi lwayo kuthengiso lweemayile ukuya kwiAmerican Express.
URobertson unethemba lokuguqula uninzi lwabanini bamakhadi e-US Bank, kwaye afumane abanini bamakhadi abatsha baseMelika ngokumba imigodi kuluhlu lwamalungu e-WorldPerks.
I-Delta iceba ukubhengeza inkqubo ye-SkyMiles edityanisiweyo, kwaye isikhundla sayo esibonakalayo somzi-mveliso singabeka umdyarho weengalo ezikhuthaza rhoqo.
I-American Airlines kutsha nje ithe izakuqala ukuvumela ukhululo lwenqwelomoya. URobertson uthe iDelta ihlalutya isenzo saseMelika. "Kwixesha elizayo elingekude, asinazo izicwangciso zokutshintsha nayiphi na loo mithetho."
Kodwa ekuhambeni kwexesha, utshilo uWinship, ukujongana ubuso ngobuso phakathi kweDelta neMelika "kungakhokelela kwizibonelelo zabathengi ebesingazukubona ukuba bezingekho kwiinkampani ezimbini eziya ngqo entloko."
INTO ONOKUYITHATHA KWELI NQAKU:
- “There is perhaps a moment here in time where a member can reassess what they want to do because you're about to leap into a new relationship with a mileage program,” said Jay Sorensen, president of IdeaWorks, an airline consulting company.
- As it seeks more business, Delta is targeting other airlines' passengers using customer intelligence —- in Atlanta, for example, it tracks corporate customers linked to AirTran, customers that fly on routes where AirTran competes with Delta and those who have stopped flying Delta in those markets.
- In the Northwest hubs of Detroit, Minneapolis and Memphis, Delta is focusing much of its energy on trying to get holders of Northwest's WorldPerks Visa card to switch to its American Express SkyMiles card.
