Ukuba izicwangciso zakho zokuhamba zikaNovemba zibandakanya inqwelomoya ephuma eLos Angeles, ungothuki kuzifumana ume emva kwenkqayi, ibhodi yebhilibhodi yomntu ebhalwe umvambo.
Ukuqala ngasekupheleni kuka-Okthobha, i-Air New Zealand iya kumisa abantu abaqeshwe kwi-LAX ukuze babhengeze amandla okuguqula ukuhamba ukuya eNew Zealand, kunye nezilogeni ezinjengokuthi "Ufuna utshintsho? Yiya ezantsi eNew Zealand” okwexeshana efakwe i-inki kumqolo wokhakhayi abachetyiweyo.
NgokukaRoger Poulton, uSekela Mongameli weAir New Zealand eMelika, “Abantu abakhetha uhambo olude kufuneka baqiniseke ukuba baya kuba namava obomi bonke. Yiyiphi enye indlela ebhetele yokubonisa utshintsho oluphawulekayo kunokucheba intloko?”
Ukusetyenziswa kwenkampani yeenqwelo moya "iibhodi zezaziso ze-cranial" ngokuqinisekileyo kwahlukile, kodwa obo buchule bokuyila benziwe yimfuneko. Umzi-mveliso wenqwelomoya wehlabathi uthathe i-nosedive, ulahlekelwe ziibhiliyoni ezi-5 zeedola kwilahleko kulo nyaka uphelileyo, ngokutsho koMbutho wezoThutho loMoya waMazwe ngaMazwe - unyaka wesibini ombi (emva kwelahleko yasemva kwe-9/11) okoko kwavela ukuhamba ngenqwelomoya. Ngelixa iinqwelomoya ezininzi ziye zasabela kule ngxaki ngokudibanisa, ukufaka iifayili zokubhanga okanye ukuphungula iindleko, ezinye ziye zavelisa ngakumbi - ngokuzibandakanya ekubambeni iintloko, kubhengezo oluphezulu.
Phakathi ku-Agasti, umthwali wase-Ireland u-Ryanair waqalisa umkhwa xa wayethembisa amatikiti enqwelomoya asimahla kubafundi besikolo samabanga aphakamileyo abali-100 bokuqala abafike kwindawo yentselo eLiverpool. Ekuphela kwento abayibambileyo: ukuze bafumane ezo simahla, abafundi kwafuneka babonise ubungqina bokuba abaziphumelelanga iimviwo zabo zenqanaba le-A (ukuphumelela amanqanaba ka-A kunyanzelekile ukuba bangene kwiiyunivesithi ezininzi eziphezulu zase-UK). I-Ryanair ibhengeze i-giveaway ngokukhuthaza ulutsha ukuba "Ulibale ngokuya e-Oxford okanye eCambridge" kwaye uthathe uhambo oluya phesheya endaweni yoko. Amanye amajelo eendaba aseYurophu abonakala ehlekisa ngayo; abanye (kunye nabazali babafundi abakubudala bekholeji) akunjalo kangako.
Kungekudala emva koko, i-JetBlue yaphakamisa i-ante ngokufikelela ngokubanzi-kwaye yapapashwa ngokubanzi-isibonelelo. Ngomhla wesi-7 kuSeptemba, inkampani yeenqwelo moya yathengisa amatikiti angama-300 ohambo lokuya nokubuya kwifandesi kwi-eBay, uninzi luneebhidi zokuqala zeesenti ezintlanu okanye ezilishumi. Nangona xa iifandesi zivaliwe kwiintsuku ezimbalwa emva koko, isikhukula sabathengi siye sanyusa amaxabiso, isithethi seJetBlue u-Alison Eshelman uthe eli phulo libe yimpumelelo. I-JetBlue ifumene ukwazisa i-airline kwisiseko esitsha sabathengi - i-eBay's - kwaye abo babamba amatikiti bagcina malunga neepesenti ze-40 kwiimali eziqhelekileyo.
Akumangalisi xa uRichard Branson engena emdlalweni. Usihlalo weQela leVirgin - elisebenza ngabathwali be-Virgin Atlantic kunye ne-Virgin America-yayinodumo lokujonga ingqalelo yeendaba kwakudala ngaphambi kokuba ishishini lomoya libethe ipatch yalo embi. Ekuqaleni kwalo nyaka, wenze i-buzz ngokubhabha ijethi yovavanyo “ye-biofueled” enomxube we-coconut kunye ne-oyile ye-babassu, emva koko wabhengeza ukuba uya kuphehlelela inkonzo yokuqala yehlabathi yorhwebo yokubhabha, i-Virgin Galactic. Ekuqaleni kukaSeptemba, nangona kunjalo, uBranson wenza izihloko zeendaba ngesenzo sabantu abaninzi: wadibanisa iinqwelomoya kwiVirgin America indlela entsha yaseNew York ukuya eLas Vegas ngothotho lweHBO oludumileyo "Entourage."
Ukuqalisa indlela entsha (kunye nexesha elitsha lomboniso weTV), iNtombikazi yayineenqwelo zejethi ze-Airbus ezigqunywe kwiimpawu ze-Entourage, kwaye yazisa nephakheji yenyanga "yeKlasi ye-Entourage" kubakhweli beklasi yokuqala, kunye ne-VIP eyongezelelweyo efana ebhodini iingubo zekheshmere kunye neetshokolethi zeGodiva. Ngexesha lokukhaba kwisikhululo seenqwelomoya i-JFK, uBranson wafotwa enomlo we-champagne-spray kunye neenkwenkwezi ezivela kuthotho lweTV.
Kodwa ukusetyenziswa kwe-Air New Zealand “kweebhodi zebhilibhodi ze-cranial” kuphawula inzame yokuqala yenkampani yenqwelomoya ukuphawula abantu. Eli phulo laqaliswa okokuqala eNew Zealand phakathi kuSeptemba, xa i-airline yabhengeza i-calling call for 70 bald (okanye ukulungele-ukuchetywa) abathathi-nxaxheba; kwavela amakhulu abantu ababefuna ukungenela umsebenzi; abanye bathumela ii-imeyile kwiindawo ezikude njengaseFlorida.
Impumelelo yeli phulo kumhlaba wemveli, utshilo uManejala weNtengiso we-Air New Zealand uSteve Bayliss, yeyona nto ibangele ukuba inkampani yeenqwelo moya izame ukuyizisa phesheya, ukuqala eMelika.
“Uburharha oburhabaxa kweli phulo bubangele ukuba abantu bacinge,” utshilo uBayliss. Kwanaxa bengemi kwimigca yesikhululo seenqwelo-moya, iibhodi zezaziso zabantu zonke zaxela “ukwenza abahlobo abatsha nokumiswa ezitratweni ukuthetha ngeli phulo,” watsho. "Inokuba sisiqalo apha kwiphulo lokuthandana."
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