Ii-Airlines zase-US: Uluhlu lwamava abathengi abalungileyo kumgangatho wenqwelomoya

I-Southwest Airlines, i-Alaska Airlines, kunye ne-JetBlue Airlines zihambisa amava angcono omthengi kwishishini leenqwelomoya, ngokutsho kwe-2016 Temkin Experience Ratings, amava onyaka womthengi wodidi lweenkampani ezisekelwe kuvavanyo lwabathengi be-10,000 base-US.

I-Southwest Airlines ithathe indawo ephezulu kwiinkampani ezilithoba kulo nyaka, ifumene amanqaku angama-75% kwaye ifike kwindawo yama-52 kwiinkampani ezingama-294 kumashishini angama-20. I-Alaska Airlines kunye neJetBlue Airlines ibotshelelwe kwindawo yesibini, nganye inomlinganiselo we-62% kunye nenqanaba elipheleleyo le-135.

Umzantsi-ntshona ufumene amanqaku aphezulu minyaka yonke ukususela kwi-ratings yaqala kwi-2011, ngaphandle kwe-2015 xa i-JetBlue yadubula ipesenti ze-15 ukuba ithathe kuqala. Kulo nyaka, nangona kunjalo, amanqaku e-JetBlue anciphise uninzi lwazo naziphi na iinqwelomoya ezilithoba ezivavanyiweyo, zehla iipesenti ze-13 ukusuka kwi-2015.


Kwesinye isiphelo se-spectrum, i-Spirit Airlines ifumene awona manqaku aphantsi kwishishini kunye nokulinganisa kwe-40%, okuyibeka kwindawo ye-284 iyonke. I-US Airways yayikuphela kwenkampani yeenqwelomoya eyafumana umlinganiselo “ombi kakhulu” (ngaphantsi kwama-50%).

Ngokubanzi, ishishini leenqwelo moya lilinganiselwa kwi-56% yokukala kwi-2016 Temkin Experience Ratings kwaye ibotshelelwe kwindawo ye-12 kumashishini angama-20. Umndilili wokureyithwa kolu shishino wehle ngeepesenti ezisixhenxe phakathi kowama-2015 nowama-2016, wehla ukusuka kuma-63% ukuya kuma-56%.

UBruce Temkin, iqabane elilawulayo leTemkin Group uthi: “Sivuyisana noMzantsi-ntshona ngokuqhubeka ugqwesa kuyo yonke le minyaka.

Nazi ezinye iziphumo ezongeziweyo ezivela kwicandelo leenqwelo moya:

Iireyithingi zazo zonke iinkampani zeenqwelomoya kuReyithingi lwamava eTemkin ka-2016 zimi ngolu hlobo lulandelayo:
Southwest Airlines (67%), Alaska Airlines (62%), Iindiza zeJetBlue (62%), Delta Airlines (59%), Virgin Melika (55%), American Airlines (52%), United Airlines (51%), US Airways (48%), kunye Spirit Airlines (40%).

Akukho nkampani yeenqwelo moya iphucule amanqaku ayo phakathi kuka-2015 no-2016.
I-JetBlue Airlines (i--13 amaphuzu) kunye ne-Delta Airlines (-10 amaphuzu) iyancipha ngeyona pesenti yeepesenti phakathi kwe-2015 kunye ne-2016.
Ngoku kunyaka wayo wesithandathu wokupapashwa, i-2016 i-Temkin Experience Ratings lolona phawu lubanzi lwamava abathengi kwishishini, ivavanya iinkampani ezingama-294 kumashishini angama-20: iinkampani zeenqwelomoya, abenzi bezixhobo zombane, abathengisi bezithuthi, iibhanki, ii-arhente zokurenta iimoto, abenzi beekhompyutha, amatyala. abakhuphi bamakhadi, amatsheyini okutya okukhawulezayo, izicwangciso zempilo, amatsheyini ehotele, abathwali beinshorensi, ababoneleli ngenkonzo ye-Intanethi, iifemu zotyalo-mali, iinkonzo zokuhanjiswa kweepasile, abathengisi, iifemu zesoftware, iivenkile ezinkulu, ababoneleli benkonzo yeTV, izinto eziluncedo, kunye nabathwali bamacingo.

Ukuvelisa ezi zilinganiso, i-Temkin Group yacela abathengi be-10,000 base-US ukuba bavavanye amava abo amva nje kunye nenkampani kumacala amathathu: impumelelo (ungayenza into ofuna ukuyenza?), Umzamo (kulula kangakanani ukusebenza nenkampani?), kunye novakalelo (uziva njani ngonxibelelwano?). Iqela leTemkin liye lalinganisela la manqaku mathathu ukuvelisa iTemkin Experience Rating yenkampani nganye.

Kolu kulinganisa, amanqaku angama-70% okanye ngaphezulu agqalwa “njengamahle,” kwaye amanqaku angama-80% okanye ngaphezulu agqalwa “njengagqwesileyo.” Kukalo lwalo nyaka lwamava eTemkin, i-20% yeenkampani ifumene amanqaku “alungileyo” okanye “agqwesileyo,” ngelixa i-44% ifumene amanqaku “amahlwempu” okanye “abi kakhulu”.