Uphononongo kunye novavanyo olukwi-Intanethi lubonakala luchatshazelwa kakubi ziimeko zemozulu ezingezizo ngalo mhla zibhalwa ngawo. Imozulu embi ilingana nokugxekwa ngakumbi ngokweenkcukacha.
Oku kuhambelana nophando olutsha oluvela kwiYunivesithi yesiHebhere yaseJerusalem (HU) kunye neYunivesithi yaseLucerne, eSwitzerland. Uphononongo olunzulu, olupapashwe kwiJournal of Consumer Research, lubonisa ukuba imibala yemozulu embi ibona amava adlulileyo.
Ukuqonda indlela izimvo zenziwa ngayo kunye nezigqibo ezenziwe kwi-intanethi kugxininiso lophando olwenziwe nguGqr Yaniv Dover weHU Jerusalem Business School kunye neZiko leFedermann kwisifundo seRationality.
Uphando lukaGqr. Dover, ngokubambisana noProf. Leif Brandes kwiYunivesithi yaseLucerne, eSwitzerland, lusebenzise iminyaka eyi-12 yedatha kunye nezigidi ezi-3 zokubhukisha iihotele ukuvavanya indlela iihotele ezingama-340,000 ezingaziwa kwi-intanethi. iphenjelelwa yimozulu ngemini yokubhalwa kwazo.
Olu yayiluvandlakanyo oluntsonkothileyo olubandakanya ukuhambelana phakathi kokubhuka okwenziwa ngumthengi kunye nophononongo olubhaliweyo, ukuchonga imozulu kwindawo yomhlalutyi, ukulinganiswa kweenkwenkwezi, ukuhlelwa kwesigama esisetyenziselwa ukuchaza ukuhlala, kunye nemozulu efunyenwe ngexesha hlala ehotele. Abaphandi baphinde basebenzise imodeli ekhethekileyo yezibalo eziphendula zombini isigqibo sokubonelela ngokutsha kunye nomxholo wokuhlaziywa.
Imozulu embi (imvula okanye ikhephu) ilunciphise uvandlakanyo lwabahlalutyi lwamava abo ehotele adlulileyo.
Enyanisweni, imozulu embi ichaphazele ngokwaneleyo uphononongo ukuya kuthi ga kwinqanaba lokuphantsa ukuthotywa kwehotele ukusuka kwi-5- ukuya kwi-4-star rating. Imozulu embi yenza ukuba abaphononongi babhale ixesha elide kwaye babaluleke ngakumbi kunye nophononongo oluneenkcukacha. Uphando lubonise ukuba ngeentsuku zemvula, kwakukho ithuba eliphezulu lokuthatha isigqibo sokubhala uphononongo kwaye impembelelo yemozulu yaloo mini yayingaxhomekekanga kwimozulu abayifumene ngexesha lokuhlala kwabo. zivuse iinkumbulo ezingakhiyo okanye zibangele isimo sengqondo esibi esifaka umbala kuphononongo.
"Olu phando lunempembelelo ebanzi kakhulu kuba lubonisa, ngokokuqala ngqa, ukuba indawo yethu yangaphandle yendalo-kulo mzekelo imozulu-inokuba yinkalo kwizigwebo zethu ze-intanethi," kusho uDover. "Olu hlobo lophando" lubhentsisa umba wokutshintsha kwehlabathi lethu elitsha ledijithali ... kwaye lunokunceda abenzi bomgaqo-nkqubo baqulunqe imigaqo-nkqubo yokwenza ngcono injineli isiphumo esinemveliso nesempilweni yemisebenzi ye-intanethi kubomi bethu bemihla ngemihla.
Iindaba ezingakumbi malunga neehotele