Sukuhamba! Ngaphandle kokwenza kwakho

Uninzi lwabasetyhini aluzukuvela esidlangalaleni ngobuso obunqunu kwaye kukho inani elandayo lamadoda anyanga ubuso babo esidlangalaleni kwizinto ezinqumlayo, iikhrimu, iimaski, imibala, iityhubhu kunye neepensile. Kwisaveyi kaMeyi ka-2017 yabathengi baseMelika, iipesenti ezingama-41 okanye abaphenduli abaphakathi kweminyaka engama-30 ukuya kwengama-59 ubudala, banxiba iinto zokuzilungisa yonke imihla, ngeepesenti ezingama-25 zokuthambisa izihlandlo ezininzi ngeveki.

Umzi mveliso wokukhathalela abantu ungaya phezulu njenge- $ 166 yezigidigidi ngo-2022 (Uphando lweNtengiso yeAllied). Kwi-2018 ukuthengiswa kweemveliso zokhathalelo lolusu kwamadoda kunyuke ngepesenti ezisi-7 kwintengiso kwaye icandelo lixabisa i-122 yezigidi (NPD Group).

The intengiso yehlabathi yezithambiso yaxabiswa kwi- $ 532.43 yezigidigidi (2017) kwaye kulindeleke ukuba ifikelele kwixabiso lentengiso le- $ 805.61 yezigidigidi (2023). Umzi mveliso wezithambiso waseMelika lelona likhulu emhlabeni, ivelisa ingeniso iyonke emalunga ne- $ 54.89 yezigidigidi. E-US, abasebenzi beshishini ngaphezulu kwama-53,000 abantu.

Inkcitho

Abanye abathengi abakuthathi njengendleko ukuthenga izinto zokuthambisa. Ezona zinto zithengwayo zinkulu zibandakanya: i-Makeup (i-932 yezigidi zeedola), ilandelwe yi-Skincare (i-844 yezigidi zeedola), kunye nentengiso ye-Fragrance ($ 501 yezigidi) Olona sabelo luphambili lwentengiso lulawulwa kukujongana nolusu ebusweni (iipesenti ezingama-27), kulandele ukhathalelo lobuqu (iipesenti ezingama-23), ukhathalelo lweenwele (iipesenti ezingama-20), i-Makeup (iipesenti ezingama-20) kunye namafutha aqholiweyo (iipesenti ezilishumi).

Inkcitho yomntu ngamnye

Kuphononongo oluxhaswe nguGroupon (oqhutywa yi-OnePoll), kwagqitywa kwelokuba abasetyhini bahlala bechitha i-avareji ye- $ 3756 ngonyaka (i-313 yeedola ngenyanga), okanye i-225,360 yeedola phakathi kweminyaka eyi-18-78 ubudala kwimveliso yolusu. Abaphenduli abangamadoda bachitha i-avareji ye- $ 2928 ngonyaka (i-244 yeedola ngenyanga), iyonke i-175,680 yeedola okanye malunga nesinye kwisine (iipesenti ezingama-22) ngaphantsi kwabafazi ngeli xesha linye.

Abathengi bakhetha iimveliso zabo zokuzinyamekela kwiWalmart kunye neThagethi, bebala iipesenti ezingama-57 zeemveliso zokuthenga ulusu kwiinyanga ezi-6 ezidlulileyo. Olunye uthengiso lwenziwa kwiiDrugstores (i-220 yezigidigidi zeedola), ngeeNkonzo ze-Spa (i-13 yezigidigidi zeedola); Iivenkile zesebe (i-70 yezigidigidi zeedola), kunye neevenkile zeCosmetic (i-10 yezigidigidi zeedola). Iimpawu zobuhle ezinkulu ziiOlay (i-11.7 yezigidigidi zeedola); I-Avon (i-7.9 yezigidigidi zeedola), i-L'Oréal (i-7.7 yezigidigidi zeedola); INivea ($ 5.6 yezigidigidi).

Abadlali abakhulu

Apho kusungulwe khona ii-brand (L'Oréal Group, Proctor & Gamble, Beiersdorf AG, Avon Products, Inc., Unilever, The Estee Lauder Companies Inc., Shiseido, Kao Corp., Revlon Inc., Mary Kay Inc., Yves Rocher, Oriflame Izinto zokuthambisa ze-Global SA kunye ne-Alticor) ziyaqhubeka nokwanda, abathengi abancinci bayazala iimveliso ezisetyenziswa ngabazali babo, kwaye bathenga ngokunyanisekileyo iimveliso ezenziwe ngendawo, ubugcisa, iimveliso zendalo kuwo onke amacandelo abathengi. Ukuba imveliso ikwayi-Instagram-iyanqweneleka ngakumbi.

Economics

Ubukhulu becala, umzi-mveliso wezithambiso awuchaphazeleki kukwanda / ukuncipha koqoqosho. Ukuthengisa kunokudipha ngexesha lokudodobala koqoqosho; Nangona kunjalo, kubonakala ngathi iimveliso ziyaqhubeka ukuthengwa nokuba kwenzeka ntoni eWall Street. Oku kunganxulunyaniswa nenyani yokuba kuqhubeka nokukhula kokusetyenziswa kweemveliso ngabafazi kwaye kusanda ngamadoda, kwihlabathi liphela.

Kutheni abantu benxiba ubuso?

Ngaphezulu kweepesenti ezingama-50 zabasetyhini ekwenziwe udliwanondlebe nabo bathi ukuthambisa izithambiso kubenza bazive ngathi bayalawula, iipesenti ezingama-82 zibonise ukuba zibanika ukuzithemba kwaye iipesenti ezingama-86 zabasetyhini bathi ukuzilungisa kuphucule imbonakalo yabo.

Inani labantu abalupheleyo sisizathu sokuba eli shishini liqhubeke nokuchuma. Kule minyaka ingama-2 idlulileyo, ukwehla kokuchuma kunye nokusweleka kwamanani kubangele ukonyuka kwenani labantu abalupheleyo. Kukho umnqweno onamandla phakathi kwamadoda nabafazi ukugcina inkangeleko yobutsha. Oku kuguga kwabantu ngokukhawuleza kukhokelele kwimfuno yeemveliso ezichasene nokwaluphala ukuthintela imibimbi, amabala obudala, ulusu olomileyo, iithoni zolusu ezingalinganiyo kunye nokonakala kweenwele, iinjongo zokwenza ukubonelela ngezithambiso ezintsha.

Ngo-2050, abantu kulindeleke ukuba bafike kwi-60 yezigidigidi. Ixesha lokuphila kwabasetyhini liqikelelwa ukuba linyuke ukusuka kwiminyaka engama-2.09 ngo-82.7, ukuya kwiminyaka engama-2005 ngo-86.3. Kumadoda, ukwanda okulindelweyo kususela kwiminyaka engama-2050 ukuya kuma-78.4 yeminyaka, kudala imfuno esoloko inyuka yezithambiso.

Ukuthengisa kwi-Intanethi

Ngelixa abathengisi bexhamla kwintengiso yeemveliso zononophelo (okt ukhathalelo lolusu, ukhathalelo lweenwele kunye neziqholo) iimveliso ezininzi zithengiswa kwi-Intanethi. Iinkampani zijolise ngakumbi kwimikhankaso yentengiso ekwi-Intanethi enokuthi inyuse ingeniso yotyalo-mali olusezantsi. Imakethi ibona imeko yeenkampani zamanye amazwe ezisekela iwebhusayithi kunye neakhawunti ekhethekileyo yeakhawunti ye-Facebook kunye neeprofayili zeTwitter ukujongana nokukhetha kwendawo / kwenkcubeko.

Iimarike ezinkulu zokukhula kulindeleke ukuba zibe yi-Middle East (i-UAE, i-Saudi Arabia, ne-Israel) kunye nommandla wase-Afrika. I-UAE iba yinto ephambili njengoko ililizwe elinomgangatho ophakamileyo we-GDP ngomntu ngamnye (i-USD $ 40,444, 2012) enolawulo lwangoku, kwaye ibonisa ukukhula okunokwenzeka ngokubhekisele kwabasetyhini emsebenzini. Njengokuba uninzi lwabasetyhini lusebenza, isidingo sokujongeka silungile, kwaye ke sithenge izinto zokuthambisa, sikhulile- hayi ngokusekwe kukhetho.

Kukwakho nobungqina bokunyuka kwemfuno yabathengi e-China, e-India nase-Malaysia, eziziindaba ezimnandi kolu shishino, njengoko iNyakatho Melika ithathwa njenge "ntengiso evuthiweyo," nokukhula okunokubakho kugxile kwiimveliso ezintsha kunye nezinto ezintsha.

ekwizinga

Ngenxa yemfuno yabathengi, kukho ukwanda kokusetyenziswa kwezinto zendalo kunye nezinto eziphilayo kwiimveliso zezithambiso kwaye eli candelo lentengiso kulindeleke ukuba lenyuke liye kwi-8.3 yezigidigidi kubungakanani bemakethi ngo-2023. Ezi ziindaba ezimnandi kubavelisi, njengokusebenzisa izinto zendalo. kunciphisa umngcipheko weziphumo ebezingalindelekanga kwaye ekugqibeleni kwandisa ukusetyenziswa kwezithambiso.

Ukukhula kweemarike zokhathalelo lwezikhonkwane kulindeleke nanjengoko kukho ulwazi olonyukayo phakathi kwabathengi abazi impilo ukuba iminikelo engenabungozi kunye neekhemikhali iyafumaneka.

Ukwenziwa kwamehlo kukhula nakwimfuno kugxilwe kwiimveliso ezingangeni manzi, ngakumbi ezinqwenelekayo ngexesha lehlobo. Iimveliso eziyimpumelelo zilwa nokufuma kunye nobushushu ngaphandle kokuchaphazela umgangatho kunye nokusebenza.

Abaphengululi

Umzi mveliso wezithambiso unomjikelo wobomi omfutshane obalaseleyo kwaye abavelisi bahlala bephucula iimveliso esele zikho kwaye baphonononga namathuba okwenza izinto ezintsha. Oosomashishini abazisa iimveliso ezintsha bayazi ukuba umnqweno wokuzanelisa kwangoko mkhulu kwaye ukhaliphile kunanini na ngaphambili, okukhokelela kwiimveliso ezivumela abathengi ukuba babone ukuphuculwa kwangoko (okt, ukuphela kweengxowa zangaphantsi kwamehlo kunye neenyawo ezinamagwababa).

Iimagazini, iimuvi kunye nevidiyo zeYouTube zibonelela ngobuso obufana ne-porcelain, egudileyo kwaye egqibeleleyo… akukho nto yendalo malunga nesiphumo. Nangona kunjalo, abenzi bezinto ezintsha, beyazi le "mnqweno", banikezela ngeemveliso ezenza ukubonakala okungenasiphako kunye neenwele ezifanelekileyo.

Umboniso woBuhle beIndie

Abavelisi bezimonyo abazimeleyo bayayityhala imvulophu, bezisa iimveliso zokhathalelo olutsha nolwahlukileyo. Umboniso woBuhle be-Indie yeyona ingqokelela inkulu yeenkampani zobuhle ezizimeleyo kwaye kutshanje bebebonisa iimveliso zabo ezintsha eNew York.

Ngaphezulu kweempawu zobuhle ezingama-240 zazimelwe kwiPier 94 kumdlalo wesihlanu wonyaka we-Indie Beauty Show. Kwiintsuku ezimbini, abathengi abathengisayo, intatheli, iibhlog, abatyali mali, kunye nabanye abaqeqeshi bemizi-mveliso yobuhle badibana noosomashishini abanoxanduva lweempawu kwaye bakhuthazwa ukuba bavavanye iimveliso, besenza nzulu kwizithako, iindlela zokuvavanya kunye neziphumo ezilindelweyo.

UJillian Wright, ugqirha wezobuchwephesha, waqala uMboniso ngo-2015 nosomashishini uNader Naeymi-Rad emva kokuchonga inyani yokuba kukho iimveliso ezilungele iimarike ezinkulu, kodwa zingakulungelanga ukufunyanwa ziinkokheli zeshishini ezikhoyo.

Amaqabane aqaphele ukuba phantse akukho thuba lokuthengisa izithambiso / ulusu lokuhlangana kunye nabatyali mali okanye abathengi. Eminye imiboniso ibinkulu kakhulu okanye incinci kakhulu (okt, imiboniso yezitalato kunye neemarike zamafama). Benze i-Indie Beauty Show ukugcwalisa isikhewu kwaye ngoku umboniso uveliswa eNew York kunye naseDallas naseLos Angeles, eLondon naseBerlin.

Iprojekthi izuzile, "kwindawo elungileyo / ngexesha elifanelekileyo." Abathengi bafuna i-organic / imichiza yasimahla, iimveliso kwaye bafuna ukwazi abantu abenza izinto abazibeka kwimizimba yabo.

Uluhlu olukhethiweyo

• Ngentshontsho lenhlanhla. LuckyChic.com
• Zokuthambisa simahla parabens, i-oyile yezimbiwa, phthalates, triclosan, sulphate kunye gluten.
• Yenziwe eNew York, izinto ezikhuselekileyo zibandakanya ikofu, i-rose, ioyile yejojoba kunye nokukhutshwa kwekhukhamba. Umgca ubandakanya i-lip lacquers, i-creamy matte lipsticks kunye ne-glazes, kwii-shades ezisuka kwi-nude ziye kwi-plum enzulu kunye ne-shimmery liquid jewel shadow.

 

• Toogga. KwiTogga.com
• Le nkampani esekwe e-Afrika igxile ekuveliseni uzinzo, ukuvunwa, izinto eziphilayo, ezendalo, isikhumba esikhusela ulusu kunye neemveliso zesondlo, ngokusekwe kwizithako zemveli ezivela kummandla waseSahel.
• Iimveliso zibandakanya ii-balms ezizinzileyo zase-Afrika, i-butters kunye neoyile, isepha ezenziweyo ezenziwe ngezandla, iishampu zoboya kunye nemivalo, kunye neoyile ye-Organic Date Desert, i-Hibiscus Teal Petals kunye ne-Wild Harvested Baobab Powder.
• Iqabane lenkampani kunye neMithi yexesha elizayo, kwaye ityala umthi kwingingqi ese-Sub-Sahara eAfrika kuyo yonke imveliso ethengisiweyo.

 

• RoyeR. ngocngco.fr
• Ifumaneka eLes Herbiers, eFrance.
• Kwaqala ngo-1989 i-RoyeR Cosmetique isebenzisa i-organic snail slime ukulwa nemibimbi.
• Iikhrim kuthiwa zine-hydrating yendalo kunye nokulungisa iipropathi ezisebenzayo njenge-anti-mibimbi kunye ne-anti-spot action kunye nokukhupha.
• Izithako zityholwa ukuthintela kunye nokunciphisa amanqaku okuzolula, amabala, amanxeba kunye nezinye iingxaki zolusu.

 

• 6IXMAN. YOOX.com
• Uphawu olusekwe eToronto lwaqalwa ngabaphetheyo kwintengiso, kubukrelekrele beshishini nakumajelo asekuhlaleni.
• Uhlobo lwentengiso lujolise kubomi bokwenyani bendoda yangoku, ixhasa umdla ekuzilolongeni.
• Iimveliso zikhuselekile, zendalo, kwaye zinokuboliswa ziintsholongwane kwaye zibandakanya iindevu, iinwele, nokhathalelo lolusu, kunye nokucheba.

 

• IBellabaci Skin Cupping. universalcompanies.com
• Ezi mveliso zenza ukuba kunyangwe unyango olukhethekileyo ekhaya. Ioyile yezityalo ibandakanya i-rosehip, i-boaboa kunye ne-argan.

 

• Hush Cosmetics. hushcosmetics.com.au
• Ngo-2005 uJessica Callahan waqala ikhondo kwicandelo lokwenza izinto kunye nobuhle kwaye waqhuba i-salon yobungcali ekhayeni lakhe.
• Ngo-2011 wavula ivenkile yokuqala yeHUSH.
• Ngo-2016, uCallahan wabhiyozela iminyaka engama-20 kolu shishino kwaye wasungula ivenkile ekwi-intanethi kunye neemveliso ezingakhange zivavanywe kwizilwanyana kwaye azinazo izinto zokwenziwa.

© UGqirha Elinor Garely. Inqaku lelungelo lokushicilela, kubandakanya iifoto, alinakuphinda liveliswe ngaphandle kwemvume ebhaliweyo evela kumbhali.