Ukudala iiDolophu eziMnandi zaMava oKhenketho aNtsha

Izixeko eziSmart
Izixeko eziSmart
Ibhalwe ngu Linda Hohnholz

The UNWTO INkomfa yezoKhenketho zesiXeko: Ukudala amava oKhenketho olutsha (i-15-16 ka-Okthobha 2018) iqukunjelwe namhlanje eValladolid, eSpain, ngobizo lwezixeko ukuba zibe ziindawo zokhenketho ezikrelekrele, apho ulawulo lwezokhenketho kunye noqoqosho lwedijithali ludibana kunye ukunika abahambi ngamava ahlukeneyo kunye nanyanisiweyo. .

Le nkomfa idibanise iinkokeli zezokhenketho ezivela kurhulumente kunye namacandelo abucala ukuhlalutya indlela yokusabela kwindlela ekhulayo yokuphumla edolophini njengamava okuzonwabisa. Baye bagqiba kwelokuba intsebenziswano yoluntu-yabucala, ukubandakanywa koluntu lwengingqi kunye nokudalwa kweendawo ezihlakaniphileyo kubalulekile kwiindawo zasezidolophini ukufumana ulwazi kunye nokuchaza imigaqo-nkqubo abayidingayo ukuze baphendule kwiimfuno ezintsha ze-hyper-connected kunye ne-hyper-informed. abakhenkethi.

"Kufuneka siqonde ukuvela kwabakhenkethi ekuzinzeni ngakumbi kunye nokubandakanywa, usebenzisa izixhobo ezitsha zobuchwepheshe," utshilo uJaime Cabal, uSekela Nobhala Jikelele weWorld Tourism Organisation.UNWTO). "Ubuchule bokuyila kunye nokutsha kuyafuneka xa kuyilwa amava abawafuna kakhulu."

UCeba weNkcubeko noKhenketho waseValladolid, uAna Maria Redondo, uvakalise eli khwelo, wongezelela esithi: “Sifuna ukuqonda ngcono izinto ezisisiseko ezibangela imfuno ekhoyo ngoku yamava okuphumla esixekweni. Izixhobo zokufikela ezihlakaniphile ziyindlela yethu yokufumana olu lwazi. ”

USekela Mlawuli-Jikelele woPhuhliso loKhenketho kunye noZinzo kwiSebe lezoKhenketho eSpain, uRuben Lopez Pulido, ucebise ukuba izixeko kunye nazo zonke iindawo zokuya zitshintshe iimodeli zazo zophuhliso lokhenketho ukuze ziphendule kungekuphela nje abakhenkethi abafuna kakhulu, kodwa nokunyuka kwe idijithali kunye nolwazi lwezoqoqosho. "Ukuba yindawo ehlakaniphileyo ayikho nje ileyibhile, kodwa yinkqubo yokuguqulwa okupheleleyo kweendawo, ngelixa lihlala lijolise ekufezekiseni iiNjongo zoPhuhliso oluZinzileyo," watsho.

Izithethi kule nkomfa zaziquka uDieter Hardt-Stremayr, uMongameli weNtengiso yeeDolophu zaseYurophu kunye ne-CEO yeOfisi yezoKhenketho yaseGraz eOstriya, owachaza into ayiqwalaselayo imingeni ephambili yokukhula kwekhefu lesixeko: imiba yezothutho, ixesha lonyaka, kunye nokusasazwa kwemfuno yokhenketho. phakathi kwesixeko nasemva kwexesha. “Owona mceli mngeni wethu kukutsala iindwendwe ukuba zize kanye ngalo mzuzu. Ukuyoyisa abalawuli beendawo ekusingwa kuzo kufuneka bagxile kwiinxalenye zokhenketho 'zexeshana',” uvale ngelo.

Izigqibo eziphambili zenkomfa zibhekiselele kwiimodeli zolawulo lokhenketho lwasezidolophini. Abathathi-nxaxheba bagxininise ukuba, ngokukhula kwesantya esiphezulu, amakhonkco okuthutha aphantsi anikezela iindwendwe ezininzi kunye nokufikelela kwiindawo zokuphumla zedolophu, iindawo zedolophu kufuneka ziphendule ngokubeka phambili utyalo-mali olunceda abahlali kunye nabakhenkethi ngokufanayo.

Bakwaqukumbele ngelithi ngenkqubela phambili yezobuchwephesha evumela ukuyilwa kweendawo zokusingwa ezikrelekrele, imibutho yolawulo lweendawo ekusingwa kuyo kufuneka itshintshe ingqwalasela yayo isusela ekukhuthazeni amava akhoyo kubakhenkethi ezixekweni, iye kulawulo lokhenketho lwasezidolophini kubo bonke ubunzima balo. Kwelabo icala, abaqulunqi bemigaqo-nkqubo yokhenketho kufuneka basebenzise izixhobo ezikrelekrele zendawo yokufikela ukufunda ifuthe lokhenketho kwingeniso nozinzo lwesixeko, kwaye babeke indawo yokusingwa embindini wotshintsho lomgaqo-nkqubo. Ezi zigqibo ziya kuthathelwa ingqalelo kwi UNWTO isicwangciso somsebenzi kukhenketho lwasezidolophini.

Le Nkomfa yayiququzelelwe yi UNWTO ngentsebenziswano neBhunga leSixeko saseValladolid kunye ne-arhente yokuthengisa i-MADISON, iLungu eliManyano UNWTO. Ezinye izithethi zibandakanya abameli abavela eMadrid Destino, iSan Sebastián Turismo kunye neBureau yeNgqungquthela, iBhodi yabakhenkethi yaseLjubljana, iTurin Convention Bureau, iLisbon Tourism Observatory, uMasipala waseAlba lulia (Romania), iGoogle, iTripAdvisor, iBasque Culinary Centre, iWorld Heritage Cities of Spain, AMFHORT , I-European Historical Association of thermal Cities, Innova Tax Free, Thyssen-Bornemisza Museum, Thinking Heads, Segittur, Civitatis, Authenticitys and Amadeus, kunye neentatheli ze-Xavier Canalis zeHosteltur kunye nePaco Nadal yase-El Viajero (iphephandaba lika-El País).

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Linda Hohnholz

Umhleli oyintloko we eTurboNews esekwe kwi-eTN HQ.

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