UNWTO: UKhuphiswano lokuQalisa uKhenketho

UNWTO-Ukhuphiswano-1
UNWTO-Ukhuphiswano-1
Ibhalwe ngu Linda Hohnholz

UNWTO ubhengeze ukhuphiswano olugxile kuqaliso oluyilayo oluguqula indlela abantu abahamba ngayo kunye namava okhenketho.

UNWTO ubhengeze ukhuphiswano lugxile ekukhangeleni izinto ezintsha ezikwaziyo ukuguqula indlela abantu abahamba ngayo kunye namava okhenketho, ngelixa bebambelela ngokusondeleyo kwimigaqo yokuzinza (uqoqosho, intlalo, indalo).

Uhlelo lokuqala lwe UNWTO UKhuphiswano lokuQalisa uKhenketho, oluququzelelwe nguMbutho weHlabathi wezoKhenketho (UNWTO) ngentsebenziswano neGlobalia, iqela elikhokelayo kwezokhenketho eSpain naseLatin America, linyathelo lokuqala nelilikhulu kwihlabathi elizinikele ekuchongeni iinkampani ezintsha eziza kukhokela inguqu yecandelo lezokhenketho kunye nokukhuthaza ukusungulwa kwenkqubo yendalo ngokhenketho. Abaphumeleleyo baye bamenywa ukuba babonise iiprojekthi zabo kwisikhokelo sokubhiyozelwa ngokusemthethweni koSuku lweHlabathi loKhenketho phambi kweenkokeli zehlabathi jikelele kwicandelo (27 Septemba 27, Budapest, Hungary). Iiprojekthi zokugqibela ziya kuboniswa kuhlelo olulandelayo loMboniso wezoKhenketho waMazwe ngaMazwe waseMadrid (Fitur), ngoJanuwari wama-2019.

Iiprojekthi ziqwalasele imimandla efana nekamva lohambo (33%), amava okhenketho (32%), uphuhliso loluntu (29%) kunye nefuthe lokusingqongileyo (6%).

“Namhlanje, inguqulelo entsha yenye yezona zinto ziqhuba uzinzo, kwaye ukhenketho kufuneka luqhubeke luhamba phambili njengelinye lamacandelo akhokelayo kwiimodeli ezintsha zoshishino kunye nobudlelwane phakathi kwabantu, kwaye njengeqabane elithembekileyo neliphumelelayo ekukhuthazeni uphuhliso oluzinzileyo kulo lonke. ihlabathi,” watsho UNWTO Unobhala-Jikelele uZurab Pololikashvili.

Ukumahlula kwesisombululo ngasinye, ukusebenza, impembelelo enokubakho, imodeli yeshishini kunye nokukaleka, kunye neprofayile yeqela, ibiziinqobo zokukhetha abangama-20 abafikelele kumdlalo wokugqibela.

"Inani elikhulu leenkampani ezithe thaca izindululo zabo ezintsha kunye neeprojekthi zibonisa inguqu yokwenyani kwindlela esihamba ngayo kwaye sonwabele ukhenketho," utshilo umphathi weGlolia uJavier Hidalgo. "Njengeqela labakhenkethi behlabathi, siyakuvuyela ukukhokela kunye nokukhokela eli nyathelo kunye noMbutho wezoKhenketho weHlabathi kwaye sifuna ukusebenzisana ukukhokela inguqu yecandelo lezokhenketho kwaye sibe ngumqondiso."

Eli qela liphawuleka ngokubandakanya italente yoshishino enikezela ngezindululo zobuvulindlela ekuphunyezweni kobuchwepheshe obusakhulayo kunye nokuphazamiseka okuvelisa imodeli entsha yoshishino oluzinzileyo.

Ke ngoko, phakathi kwabo baphumeleleyo kumagqibela kankqoyi sifumana iiprojekthi ezintsha ezichaza ngokutsha indlela ezicwangciswa ngayo iihambo kunye nendlela ukhenketho olufunyanwa ngayo, iiprojekthi ezikhuthaza uzinzo kunye nokubandakanyeka koluntu, kunye neeprojekthi ezisebenzisa itekhnoloji ukuguqula iimodeli zoshishino kunye nolawulo lweenkampani kushishino. icandelo.

Abo bakhethelwe izigaba ezilandelayo baya kufumana ukufikelela kubadlali abakhokelayo kukhenketho lwehlabathi, ukubonelela ngokubonakala kunye namathuba othungelwano, kunye nokuvula amathuba okuxhasa ngemali kunye nophuhliso lweshishini.

Isiganeko esitsha

I-Globalia kunye noMbutho wezoKhenketho kwiHlabathi liphathise eli nyathelo kwiBarrabés.biz, ingcebiso entsha enamava ngaphezulu kweminyaka engama-20 yamava ekudaleni, ekunxibelelaniseni nasekuvuseleleni urhwebo nakwinkqubo yezinto eziphilayo.

Iqonga lobuchwephesha elikhethwe ukulawula ukhuphiswano yayingu-YouNoodle, iqaqobelo lenkampani yaseSilicon Valley egxile kukhuphiswano lwezinto ezintsha kunye nezorhwebo kwinqanaba lehlabathi.

I-Globalia yinombolo yeqela lezokhenketho e-Ibero-America, kunye ne-turnover ye-3.689 yezigidigidi ze-euro kwi-2017. Ngobukho kumazwe angaphezu kwama-20 kunye nabasebenzi be-15,000, i-Glolia ibonelela ngeenkonzo kuwo onke amacandelo ehlabathi lokhenketho. Iquka inani leenkampani ezizimeleyo eziziinkokeli kwiimarike zabo, kubandakanywa i-Air Europa (i-airline), i-Halcón Viajes (ii-arhente zokuhamba), i-Travelplan (umqhubi wezokhenketho), Be Live (i-hotel chain) kunye ne-Groundforce (i-airport handling), phakathi kwabanye.

Unxulumano loMdla:

itourismstartups.org
globalia.com

<

Malunga nombhali

Linda Hohnholz

Umhleli oyintloko we eTurboNews esekwe kwi-eTN HQ.

Yabelana ku...