Inqaku ekwabelwana ngalo kwiqonga leendaba lezentlalo elaziwayo ngoMeyi 11, 2022, ngokuhlonipha iBarbados kunye Ukubuyiselwa kokhenketho lweCaribbean Inkqubela phambili ibuyise iinkumbulo zokuposwa ngoMatshi 23, 2020, uhlelo lweBarbados Underground phantsi komxholo othi “Sifuna umdlalo omtsha wokukhuthaza uKhenketho.” Omabini la manqaku anike iingcebiso ezinezimvo ngophuhliso lwamacandelo ahlukeneyo oshishino lokhenketho kodwa akukho nalinye eliqulathe inkqubo yendlela eya phambili. Izindululo zibonakala zixhomekeke kwisicwangciso-qhinga semfuno esinyanzelwayo sokuvelisa abatyeleli abafikayo, kodwa le ndlela isenokungavelisi iziphumo ezinqwenelekayo.

Ngexesha lasemva kobhubhani, itekhnoloji yedijithali iya kuba ligosa lokhenketho eliya kusebenzisa ukuqhuba kunye nokusebenzisa amashishini okhenketho. Ukhuphiswano phakathi kwamazwe eCaribbean kwiirisithi zokhenketho luya kuba shushu. Ukuze uphile, iindawo ezixhomekeke kukhenketho kuya kufuneka zidale kwaye ziphumeze izicwangciso eziphambili zokhenketho ezivelisa izinto ezintsha nezinekamva.

Ukuba utshintsho luyimfuneko, imodeli yeshishini kufuneka ibekwe endaweni eya kuthi (1) iphucule kwaye igcine inkqubo yendawo yokusingwa ingqamene nobugcisa boshishino kunye (2) nokuphuhlisa nokwazisa amaphulo okuthengisa entsebenziswano ahlukeneyo ajolise kubathengi kunye norhwebo lokuhamba. Ukuhanjiswa kwemveliso kunye namanyathelo okuvelisa ingeniso yokhenketho kufuneka kufakwe kwinkqubo njengoko baya kuba yiForce Majeure kwixesha elitsha lokhenketho.

UMZEKELO OMTSHA WESHISHINI

Enye yezibonelelo ezingapapashwa I-Covid-19 ibonelele ngeendawo zeCaribbean ezixhomekeke kwingeniso yokhenketho, yaba lithuba lokuphonononga nokuphucula iModus Operandi yabo. Ithuba lokuhlengahlengisa kunye nokuphucula inkqubo yendawo ekuyiwa kuyo ngokucacileyo liye lagqithiswa njengoko abasemagunyeni kwezokhenketho babonakala bethanda ukubuyela kwizicwangciso zentengiso ye-covid.

Imodeli entsha iza kufuna ukuphuculwa kunye nokwandisa izicwangciso zoshishino zangoku ukuquka ukwenziwa ngokutsha, ukwenza imali ngemisebenzi yokhenketho, ukuhanjiswa kwemveliso, ukugxila kwiprogram yoluntu, kwaye ngokuxhomekeke kwizibonelelo, ukusekwa kwe”Nkampani yeSizwe yoKhenketho lweNdawo yokuFikela” eneNjini yokuBhukisha kwi-Intanethi (IBE) .

IINZUZO ZOMBONISO OMTSHA

I-1 -Ukuxhomekeka okuncitshisiweyo kubaqhubi bezokhenketho bamazwe ngamazwe, abathwali bamazwe angaphandle kunye neenkampani zabo zokutyelela, abathengisi bevenkile, kunye neehotele reps zokuvelisa ukugcwala kweendwendwe

I-2 - Ukwakha ubudlelwane obungcono bokusebenza phakathi kwamacandelo karhulumente kunye nabucala ekuthengiseni nasekukhuthazeni indawo ekuya kuyo

3 – Ukusekwa kwamasebe enkampani yabakhenkethi belizwe jikelele kumazwe aphesheya

kwiimarike

4 – Ukuvelisa ingeniso yokhenketho kwaye kupheliswe imfuno yenkxaso karhulumente

5 – Ulawulo olungcono, ulawulo, kunye nokuhanjiswa kwemveliso yokhenketho

I-6 - Ukwakha ishishini lokhenketho elingenakuchaphazeleka kumaqabane eshishini "Ixesha eliPhakamileyo neliPhantsi" yentengiso

INKAMPANI YEZWE LOKUYA KUYOKUTYELELA

Ukudityaniswa kwenkampani yokhenketho yesizwe enenjini yokubhukisha kwisiseko segunya lezokhenketho kwindawo ekusingwa kuyo akuyi kulinganisa ibala lokudlala kuphela kodwa kunciphisa ukubandakanyeka komntu wesithathu. Iya kunciphisa inkcitho yokuthengisa kunye nentengiso, ivule iindlela ezintsha zokuvelisa ingeniso, idale amathuba engqesho, ibonelele ngolawulo olusebenzayo lweshishini, kunye nenkqubo yokhuphiswano yonyaka wonke. Ngaphezu koko, iya kuvelisa abatyeleli abafikayo.

Ingqikelelo yenjini yokubhukisha kwi-intanethi nayo ayintshanga. Luguqulelo oluhlaziyiweyo, oluphuculweyo lwedijithali lomsebenzi wogcino/intengiso otyumbe abathengisi bemveliso yohambo kwiimarike zaphesheya kweelwandle ezisenzelwa iindawo zeCaribbean ngo-1960-1970 phambi kokuvela kweenkampani zokhenketho. I-injini yokubhukisha iya kwenza ukuba ubhukisho lwendawo ekuyiwa kuyo ngokuthe ngqo kwaye ingeniso efunyenweyo ihlale elizweni.

Kukwakho nomzekelo wokusetyenziswa okuyimpumelelo kunye nemveliso yohlobo olungasentla lwemodeli yeshishini ekuxhaseni iSiqithi seCaribbean esidumileyo malunga neminyaka engama-30. Ezinye iingenelo ezibonakalayo zeprojekthi yokusingwa ziquka (a) inkonzo yenqwelo-moya ezinikeleyo, (b) amaphulo entengiso yexabiso eliphezulu, (c) indawo yokuthengisa enelayisensi yangaphandle yelizwe, (d) ukhenketho olufikelelekayo/iiphakheji zeholide zokubuka iindwendwe, kunye (e) nobudlelwane obugqwesileyo bokusebenza kunye iinqwelo-moya zamazwe ngamazwe, iingcali zorhwebo lokuhamba kunye nabaqhubi bokhenketho. Ukufika okuqikelelweyo kule ndawo ngo-2022, malunga ne-2.5 yezigidi zabatyeleli.

Ukuba iindawo zeCaribbean zifuna izisombululo zokubuyiselwa ngamandla kumashishini abo okhenketho, ukulungiswa kwale modeli kunokuba sisisombululo.

INKQUBO EYAHLUKILEYO YOKUSEBENZA

Iindawo ezininzi zeCaribbean ziye zafumana ilahleko enkulu yengeniso yokhenketho ngenxa ye-Covid-19. Ukuzama ukuphinda kwakhiwe amashishini okhenketho ngexesha lobhubhani, abadwelisi benkqubo kuya kufuneka benze kwaye babonelele ngexabiso leephakheji zeeholide ezifikelelekayo "chock-a-block ngamava okwenene amnandi" angaphezulu kwezinye iinkqubo kwindawo yentengiso.

Ukukhanyisela abantu abangaqhelananga nenkqubo yokhenketho, oku kulandelayo yidrafti yoyilo lwesicwangciso esiyintloko esisebenzisanayo esinokusetyenziswa kuyo nayiphi na indawo yeCaribbean.

A SWEET FUH SO HOLIDAY PACKAGE

I-1 - Amagosa oKhenketho kunye noMbutho weehotele kufuneka abize intlanganiso yokuxoxa ngokuyilwa kweCandelo loLuntu - iCandelo laBucala lokuSebenzisana "INkqubo yeHolide ye-Sweet Fuh So."

I-2 - Abathathi-nxaxheba beeNtlanganiso kufuneka babandakanye abaphathi bezoKhenketho kunye ne-Hotel Association, iinkampani zeenqwelo moya zasekhaya nakwamanye amazwe, iinkampani zabo zokhenketho, phesheya.

kunye nabaqhubi abakhenkethi bengingqi, abathengisi bevenkile, iingcali zohambo kunye nabachaphazelekayo bendawo. Amathuba okubandakanya iindlela zokuhamba ngenqanawa kufuneka athathelwe ingqalelo.

I-3 - Ukuqeshwa kweKomiti yoMsebenzi weNtengiso eKhethekileyo ukuba isebenze kwiprojekthi yokwakha kwakhona.

I-4 - Amacandelo ePhakeji yeHolide, ukukhankanya ezimbalwa, kufuneka zibandakanye - Ulwamkelo lokuFika kweeNdwendwe, iiNdwendwe zeenqwelomoya, indawo yokuhlala, i-Culinary & Gastronomy Outings, ukuzonwabisa, iMidlalo yaManzi, iMinyhalo eKhethekileyo, kunye namanye amava angalibalekiyo, angenza indawo yokufika ibe yeyona ndawo iphambili eyonwabisayo unyaka wonke "Iiholide ezimnandi zeFuh So."

I-5 - Izibonelelo zePakethi kufuneka zikhethwe yiKomiti yeKomiti yoMsebenzi oKhethekileyo.

I-6 - Abathathi-nxaxheba beNdawo kufuneka babe yindibaniselwano yamagosa oKhenketho kunye noMbutho weehotele, iihotele, iinkampani zokhenketho, abonwabisayo, iindawo zokutyela, abaqhubi beeteksi, abaqhubi bemidlalo yasemanzini, amagcisa, abafuduki, amasiko kunye namasebe amapolisa.

I-7 - Izicwangciso zokuthengisa kufuneka zisebenzise amajelo asekuhlaleni kunye namaqonga emveli ekujoliswe kuyo kwimarike yeNkcubeko, ukutya, imitshato kunye ne-Honeymooners, i-Diaspora, i-Snowbirds, i-Millennials, i-LGBTQ2 +, njl.

I-8 - Iphulo loBudlelwane boLuntu kufuneka liqaliswe ukwazisa abathengi indawo ekuyiwa kuyo ivulekele ishishini.

I-9 - Iisemina zoqeqesho kufuneka ziqhutywe zii-ofisi zendawo ekusingwa kuyo phesheya kwiimarike ezihambelanayo ukuze kufundiswe iingcali zokuhamba kumaqela amancinci angama-25-30 kwinkqubo entsha.

I-10 - Ukutyelela okucwangcisiweyo kwezemfundo kwiindawo zokuhamba, iintatheli zaphesheya kwezilwandle, ababhali bezohambo kunye noshicilelo lokuhamba kufuneka lube yinxalenye ebalulekileyo yeprogram.

I-11 - Iphakheji yeHolide kufuneka ibekhona ukuze iphunyezwe ngokukhawuleza kwimeko apho ubhubhane ufikelela esiphelweni ngokukhawuleza.

Ayingawo onke amacandelo esicwangciso esingundoqo sokhenketho adweliswe kolu xwebhu loyilo. Enye into enjalo ibandakanya "Iinkuthazo." Ukuba ibandakanywe kwinkqubo, iphulo lenkuthazo yeplatinam leminyaka emithathu lingaphuhliswa elinokwandisa uphawu lwendawo ekuyiwa kuyo kwihlabathi jikelele.

Njengoko uninzi lweziqithi zeCaribbean ziziindawo ezixhomekeke kwinqwelomoya, ziya kufuna uqhagamshelo lomoya kubathwali, ngokukhethekayo abo bangabanini nabasebenzisa iinkampani zokhenketho, ukuze baqalise ushishino lwabo lokhenketho. Obu buhlakani bunokuvelisa abakhenkethi abahlukeneyo – abakhenkethi beholide, abahambi be-FIT, iiMICE, namaqela eMidlalo – nto leyo enokukhokelela ekusetyenzisweni ngcono koluhlu lwempahla yamagumbi ehotele kwindawo yokufikela. Ukuthethathethana ngeenkonzo zenkxaso ezinjalo yenye inkalo yesicwangciso.

Impumelelo yeprojekthi kunye neziphumo ziya kuxhomekeka kwiinzame zamacandelo abucala nakarhulumente wendawo ekuyiwa kuyo ukuphuhlisa inkqubo yentsebenziswano esebenzayo. Ukuvuma ukulahla iindlela zokuthengisa zayizolo, ngenxa yokusebenzisa izisombululo ezitsha zedijithali, kuya kwenza ukuba ukubuyisela kwakhona kube nzima. Ukuququzelela ukucwangciswa kunye nophuhliso lwezicwangciso zexesha elizayo, iindawo zeCaribbean kufuneka ziqwalasele ukuseka iikomiti zentengiso yezokhenketho ezisisigxina zabucala kunye necandelo likarhulumente. Ngexesha ledijithali, iiCaribbean kufuneka zitshintshele kwitekhnoloji entsha okanye ziqhubeke nokufumana ukuncipha kokufika kweendwendwe.

Iindaba ezingakumbi malunga nokhenketho

INTO ONOKUYITHATHA KWELI NQAKU:

A shared article on a well-known social media platform on May 11, 2022, respecting Barbados and the Caribbean tourism recovery progress brought back memories of a posting in the March 23, 2020, edition of Barbados Underground under the caption “We need a new game to promote Tourism.
If a change is necessary, a business model should be put in place that (1) will modernize and keep destination programming abreast of industry technology and (2) develop and introduce diverse collaborative marketing campaigns that are consumer and travel trade oriented.
It is an updated, upgraded digitalized version of the reservation/sales function which appointed travel product wholesalers in overseas markets performed for Caribbean destinations in the 1960-1970's prior to the evolution of tour companies.