I-Tourism Innovation Summit 2022 ingqungquthela yehlabathi yeteknoloji kunye nokuveliswa kwezinto kushishino lohambo nokhenketho olubhiyozele uhlelo lwayo lwesithathu eSeville (eSpain), idibanise iifemu zokucebisa zamazwe ngamazwe kwicandelo lezokhenketho ukuhlalutya iindlela eziphambili eziguqula icandelo.
UWouter Geerts, uMlawuli woPhando kwi-Skift, umcebisi wezokhenketho owaziwayo kwihlabathi, uDouglas Quinby, umseki kunye ne-CEO ye-Arival, kunye noCristina Polo, uMhlalutyi we-Market EMEA e-Phocuswright, utyhile iindlela eziphambili zokuhamba kunye nezokhenketho eziza kuvumela ishishini. ukwenza izigqibo zokuzilungiselela nokuqhubeka nokukhula.
Ezi ngcali zintathu zivumile ukuba kuthathe ixesha elide, ukushukuma kwihlabathi liphela, njengobhubhane, ukuba icandelo lezokhenketho lifumane elona xesha libalulekileyo kwimbali yalo.
Ukhenketho emva kobhubhane
Lo bhubhani ubenempembelelo engazange ibonwe kukhenketho. Nangona kunjalo, ishishini likhula ngamandla, ngakumbi xa kuthelekiswa neentlekele zangaphambili. Ngokophononongo lweSkift oluhlalutya ukusebenza kolu shishino ngamanani ukusuka ku-2019 ukuza kuthi ga ngoku, eli candelo limi kwi-86% yenqanaba elirekhodwe ngo-2019. Nangona kunjalo, kukho amabali empumelelo avela kumazwe anjengeTurkey, athi ngaphandle kobhubhane Ukufumana imfuno ekhulayo kunye nokusebenza okunamandla kuneminyaka engaphambi kwengxaki yezempilo.
“Ukuchacha kwingxaki yezempilo akufani. Uhambo lokuzonwabisa lube namandla kakhulu kunohambo lweshishini kwaye luthathe uninzi lwelahleko. Kodwa kwakhona, uhambo lwasekhaya ibiyeyona nto iqhubayo xa kuthelekiswa nohambo lwamazwe ngamazwe, oluthe lwaba nefuthe ekusebenzeni, ekubunjweni nasekuhanjisweni kwabahambi kumazwe anjengeSpain, apho ubhubhane wawuxhomekeke kakhulu kubakhenkethi bamazwe aphesheya, utshilo uWouter Geerts. .
Nangona kunjalo, ukudodobala koqoqosho okunokwenzeka ngo-2023 kunye nokunyuka kwamaxabiso okuphakamileyo amazwe amaninzi ajongene nakho ngoku kuyaqala ukuchaphazela iimfuno zabakhenkethi. "Ndicinga ukuba isigqibo esiphambili sesokuba ubhubhane usibonisile ukuba ukukhula okanye ukuchacha ngokupheleleyo akunikiweyo. Sibona imfuno ephezulu namhlanje, kodwa oku kungathamba ngo-2023 njengoko iinkxalabo malunga noqoqosho, ukunyuka kwamaxabiso kunye namaxabiso aphezulu anefuthe ekuthathweni kwezigqibo, ”wongeze watsho uGeerts.
Kwelinye icala, uDouglas Quinby unikezele ngezigqibo zophononongo olwenziwa ngu-Arival kubakhenkethi abangama-10,000 abavela kwihlabathi liphela elihlalutya iintsingiselo kumava: uhambo, imisebenzi, kunye nezinto ezinomtsalane. UQuinby ubalule indlela abakhenkethi abayitshintshe ngayo indlela yabo yokuhamba: amaqela amakhulu athe kwiminyaka eyadlulayo afumana iimvumelwano zohambo olubandakanya konke aya esiba kude kwaye namhlanje ngamaqela amancinci akhangela amava omntu angabadlali abaphambili beli candelo.
Ukuqhubela phambili notshintsho, okufanayo kuyenzeka ngendlela yokulawula ukubhukisha, ngokunyuka okuphawulekayo kokubhukisha okwenziwa ngeefowuni eziphathwayo kunye nangomzuzu wokugqibela. Ukongeza, asimele simlibale oyena mncinane. NgokukaQuinby, "i-58% yabahambi beGeneration Z kunye newaka leminyaka babeka kubaluleke kakhulu kumava kunezinto. Ukongeza, iinethiwekhi zentlalo ezifana neTikTok kunye ne-Instagram zizixhobo zabo zokufumana iindawo kunye nokuthatha isigqibo kwindawo enye okanye kwenye ”.
Ngale ndlela, uCristina Polo, wasePhocuswright, wabalaselisa imfuneko yokuqhubeka nokusebenza ukusuka kuhambo 'olungenanxibelelwano' uye kuhambo 'olungenamvisiswano'; umzekelo, uhambo olunikezela ngamava angenamsebenzi. I-Polo iphinde yabonelela ngeembono malunga nokuziphatha okutshintshileyo kwabahambi baseYurophu: abakhenkethi baseYurophu baxhalabele ngokubanzi ngokuzinza, kodwa bambalwa kakhulu abazimisele ukuhlawula ngaphezulu. Ngokophononongo olwenziwa yiLufthansa kunye neHopper, i-73% yabahambi baya kuvuma ukuhlawula ngaphezulu kwiinketho ezizinzileyo, nangona kunjalo, yi-1% kuphela yabahambi abayihlawulelayo.
I-TIS2022 idibanise iingcali ezingaphezu kwama-6,000 ezivela kwicandelo lezokhenketho eSeville, kunye nezithethi zamazwe ngamazwe ezingaphezu kwama-400 ukuba zihlolisise izicwangciso eziya kuphawula ikamva leshishini eliqhuba uqoqosho kunye nengqesho kuqoqosho lwehlabathi. Ukongeza, ngaphezu kwe-150 yeefemu ezibonisayo ezifana ne-Accenture, i-Amadeus, i-CaixaBank, i-City Sightseeing Worldwide, i-Data Appeal Company, i-EY, i-Mabrian, i-MasterCard, i-Telefónica Empresas, i-Convertix, i-Keytel, i-PastView kunye ne-Turijobs ibonise izisombululo zabo zamva nje kwi-Artificial Intellige, Cloud Intellige. , I-Cybersecurity, iDatha enkulu kunye noHlaziyo, i-Marketing Automation, itekhnoloji yoqhagamshelwano kunye ne-Predictive Analytics, phakathi kwezinye, kwicandelo lezokhenketho.
