Abaphathi bohambo kunye neendima zabo ezitshintshayo

Uhambo lweshishini kunye nendima yomphathi wokuhamba yatshintsha kakhulu ngexesha lo bhubhani.

Njengoko ukubuya kohambo lweshishini, abaninzi bayabuza ukuba loluphi utshintsho oluya kuba lusisigxina, kwaye imboni iya kuqhubeka njani nokuvela ukuze iqhubele phambili iintloko ezintsha kubandakanya nokunyuka kwamaxabiso, Usulelo lwe-COVID-19 luyanda, kunye nosongelo lokuqhubeka ukuphazamiseka kokuhamba.  

Uphononongo lophando olukhutshwe namhlanje yi-Global Business Travel Association (GBTA) kwaye lwenziwa ukuba lwenzeke yi-FCM - "I-Evolution yeTekhnoloji yeNkqubo yokuHamba" - ihlola indlela iteknoloji eyichaphazele ngayo indima yomphathi wohambo, amava okuhamba, kunye neshishini le-TMC. 

Ngexesha lo bhubhani, ukwenziwa kwedijithali kunye nokusetyenziswa kwetekhnoloji kuye kwakhawuleziswa njengoko abahambi babeqhutywa kwi-Intanethi, befumana uhambo lokungaqhagamshelwa kunye nokungachukumisi. Kodwa ngokumangalisayo, olu phando ngoku lubonisa ukuba abaphathi ababini kwabahlanu abahambahambayo bakhankanya iteknoloji njengenye yeentlungu zabo eziphezulu, begxininisa ukuba kusekho umsebenzi omele wenziwe ekufezekiseni ibhalansi efanelekileyo. Njengoko iinkampani zibuyela kuhambo kwaye zihlaziya imigaqo-nkqubo yazo yokuhamba, uninzi lisebenzisa eli thuba ukuvavanya kwakhona ubudlelwane bomthengisi kunye neemfuno zetekhnoloji kwimeko yasemva kwe-COVID. 

“Indima yomphathi weshishini lokuhamba itshintshe kakhulu ngenxa yobhubhane, iphakamisa isikhundla njengoko iinkampani zijonga imiceli mngeni engazange ibonwe ngaphambili. Ngenxa yokutshintsha ngokukhawuleza, iteknoloji idlale indima ebalulekileyo ekuqinisekiseni ukusebenza kakuhle kweenkqubo zokuhamba. Ukugcina uhlaziyo kunye nokunxibelelana nabahambi kuthathe ukungxamiseka okuhlaziyiweyo kwiinkampani, kwaye abaphathi bezohambo bejonge kwinkampani yabo yolawulo lokuhamba (TMC) ukucebisa ngeendlela ezintsha zokulawula iinkqubo zokuhamba ngokufanelekileyo ngelixa ugcina abahambi bekhuselekile, "utshilo uSuzanne Neufang, i-CEO, i-GBTA. 

“Isantya esikhawulezayo sokwenziwa kwezinto ezintsha kwezobuchwepheshe sinika amathuba amakhulu kubaphathi bohambo kunye nokulawula iinkqubo zokuhamba njengoko sibuyela kuhambo lweshishini. Abaphathi bohambo bakhankanya iteknoloji njengeyona nto ibalulekileyo xa ukhetha i-TMC, "utshilo uMarcus Eklund, uMlawuli oLawulayo we-Global, FCM. “Uphononongo lukwabonise ukuba kwi-avareji abalithoba kwabaphathi bezohambo behlabathi jikelele bathi amava etekhnoloji angaguqukiyo abaluleke kakhulu. Kubalulekile ukuba ii-TMCs zibe phambili kwinkqubela phambili yetekhnoloji ukucebisa abaphathi bohambo kunye nokunceda ukusombulula imiceli mngeni yohambo lwehlabathi.  

Iimbono eziphambili

I-teknoloji yinto ebaluleke kakhulu xa abaphathi bezohambo bekhetha i-TMC, ngaphambi kweendleko / iifizi kunye nomgangatho wokulawula i-akhawunti kunye nenkxaso. Abathathu kwabahlanu (59%) abaphathi bohambo baquka iteknoloji njengenye yezona zinto zibalulekileyo xa ukhetha i-TMC. Nangona kunjalo, ababini kwabahlanu abaphenduliweyo (42%) babandakanya iteknoloji njengenye yeentlungu eziphezulu ze-TMC zabo eziphambili. 

Phantse zonke iinkqubo zokuhamba (96%) zisebenzisa isixhobo sokubhuka kwi-intanethi (i-OBT), kwaye ngaloo ndlela iyona nxalenye yeteknoloji eyaziwayo kakhulu yeprogram yokuhamba. Nangona kunjalo, ezinye izisombululo zetekhnoloji aziqhelekanga ukubandakanya iideshibhodi zokunika ingxelo, ii-apps ze-TMC eziphathwayo, izixhobo zokuthenga kwakhona kunye nokusebenzisa iintlawulo ezichanekileyo zokubiza ezimbalwa. Oku kuphakamisa ukuba abaphathi abaninzi bohambo banokunxulumanisa itekhnoloji yohambo phantse ngokukodwa nee-OBTs kwaye ke, basenokungazi ezinye izisombululo ezinokudala ukusebenza kakuhle kunye nokulungelelanisa amacandelo enkqubo yokuhamba.  

Zimbalwa iinkqubo zokuhamba zisebenzisa isixhobo sabo sokubhukisha kwi-intanethi ukukhuthaza uzinzo. Abangaphantsi kwesiqingatha bathi i-OBT yabo ibonisa ukukhutshwa kwekhabhoni kwiziphumo zokukhangela (44%) okanye ibonisa iinqwelomoya ezisezantsi ezikhutshwayo eziphezulu kwiziphumo zophando (10%), zibonelela ngemiyalezo ezinzileyo (4%) okanye ziqwalaselwe ukuba zingabandakanyi iinketho ezingaphantsi kwiziphumo zophando (2%). %). Nangona kunjalo, inani elifanelekileyo labaphathi bezohambo banomdla wokuqwalasela i-OBT yabo ukwenza ezi zinto. Ezi zenzo ziya kuthi ziqheleke ngakumbi njengoko iinkxalabo zozinzo zikhula, ii-OBT ziyila iimpawu eziphambili kunye nabaphathi bohambo bafunda ngakumbi ngazo. 

Kukho umdla oxhaphakileyo kwii-chatbots. Abasixhenxe kwabaphathi bezohambo abali-10 banomdla kwingxoxo eyenziwe ngobukrelekrele bokwenziwa. Ezi chatbots zinokuphendula imibuzo yabahambi okanye zibancede babhukishe. Ngaphandle komdla onamandla, ii-chatbots ubukhulu becala aziyonyani kwiinkqubo ezininzi zokuhamba. Bangaphantsi kwesiqingatha bathi i-app yabo ye-TMC ibandakanya i-chatbot ekwazi ukuphendula imibuzo yabahambi (44%) okanye inokunceda abahambi babhukishe (29%).  

I-Artificial Intelligence (AI) inamandla okuguqula ngokuphawulekayo indlela iinkqubo zokuhamba ezisebenza ngayo. Abaphathi bokuhamba banomdla ngokubanzi ekusebenziseni i-AI yokuphucula ingxelo (87%), ukucocwa kwedatha (82%), ukwenziwa komntu weziphumo zophando (78%), kunye nokuphicothwa kweengxelo zeendleko (62%). 

Ukuqonda komphathi wokuhamba ngeNdlela entsha yoSasazo (i-NDC) ixubile, kwaye uninzi aluqalwanga ngomgangatho wokuhanjiswa kwedatha esekwe kwi-XML. Isinye kwisithathu (30%) sithi bayazi “abanye kodwa banokuninzi ekufuneka bakufunde,” ngelixa omnye kwabahlanu esithi abazi “phantse akukho nto” okanye “kancinci” nge-NDC (20% nganye). Ngelixa omnye kwabahlanu (21%) abaphathi bezohambo babika inkqubo yabo inikezela ngomxholo we-NDC nge-TMC / OBT yabo, isithathu (34%) abazi ukuba i-TMC / OBT yabo inikezela ngomxholo we-NDC - ecebisa ukuba i-NDC ayikho phezulu kwengqondo phakathi kwabaphathi abaninzi bohambo. . 

Olu phando lwenziwe ukususela ngoFebruwari 14 - Matshi 21, 2022, yi-GBTA kunye neempendulo ezivela kubaphathi bezohambo be-309 base-US, eCanada, eYurophu nase-Asia Pacific. Ufikelelo kwangethuba kwingxelo luyafumaneka kwabo bazileyo kwiNgqungquthela ye-GBTA nge-FCM Travel booth, #2411 okanye kumalungu e-GBTA ngewebhusayithi yabo.