Iingcali zokuhamba ze-PR zoyika kakhulu njengoko imeko yeshishini leenqwelomoya isanda.

Ukuwa kwamva nje komkhenkethi wesithathu ngobukhulu eBritane, iXL Leisure, sele ishiye ubuncinci iiarhente ezimbini zePR zityala amawaka eeponti kwimirhumo.

I-Dublin-based McGovern PR ityalwa i-£ 20,000 yi-XL, i-PRWeek inokutyhila. Umphathi we-Arhente uMary McGovern uthe: 'Ndothukile. Ekuphela kwenceba yam esindisayo kukuba asizange sihlawulelwe ngeendleko zomntu wesithathu.'

Wongezelela wathi: 'Ndicinga ukuba iimeko zemarike zitshintshile kakhulu kwaye ngoku singena kwixesha elinzima ekuhambeni kwe-PR.'

Ngeli xesha, i-KBC PR esekwe eSussex ibolekwa isixa samanani amane ngumsebenzisi. I-Arhente ye-MD Kate Burgess-Craddy yathi: 'Ukuba sinethamsanqa siya kufumana ipesenti.'

Umcebisi wokuhamba ngokuzimeleyo u-Sue Lister ukwakholelwa ukuba utyalwa imali yi-XL.

I-XL yinkampani yamva nje yokungaphumeleli kulo nyaka. Abanye baquka iSilverjet, iMaxjet kunye neZoom. Ukuwa kokugqibela kubangele ukuba iMedia House International iphulukane neakhawunti yayo, kodwa akwaziwa ukuba imirhumo iyatyalwa.

Ii-arhente ezininzi zinokubandezeleka emva kokuba umphathi we-BA uWillie Walsh kule veki ethe iinqwelomoya ezingama-30 ziza kugqabhuka ekupheleni konyaka.

UWalsh uxelele abaphulaphuli beshishini kwi-London Chamber of Commerce ukuba ingxaki ejongene neshishini leenqwelomoya iya kuba 'nzulu kwaye ithathe ixesha elide'.

Ababhuki babeka i-Air Berlin, i-SAS kunye ne-bmi njengeyona ilandelayo inokuhlangabezana nobunzima. I-Air Berlin's UK PR accflount iphathwa nguSiren PR, ekwagcinwa yiCanvas Holidays, Travel2 kunye neAdvantage.

U-Siren MD uRachel O'Connor wenqabile ukuphawula ngokuthe ngqo kwi-Air Berlin kodwa wathi: 'Ndiqinisekile ukuba kukho ii-arhente ezininzi eziza kuchaphazeleka.'

Nangona kunjalo, u-O'Connor wayenethemba esidlangalaleni ngakumbi kuneenkosi ezininzi ezikhuphisanayo ezizimeleyo. 'Andizi kuthi yonke into iphelile kwaye imnyama,' watsho. 'Buya kubuhluza ingqolowa kumququ.'