Ezokhenketho iNew Zealand zilandela abakhenkethi baseTshayina

I-Tourism New Zealand ithi ijonge ukuvelisa ixabiso elikhulu kwimakethi yaseTshayina ekhulayo, kunye nenkqubo entsha yeNkulumbuso yeKiwi Partnership (PKP) ejolise kwabo bahambi banokuthi bachithe ixesha kunye nemali eninzi kutyelelo eNew Zealand.

UKhenketho lweNZ ngoku lusebenza kunye neshumi elinesibini elikhethiweyo labaqhubi abakhenkethi abangenayo kunye nabathengisi bokhenketho abali-18 baseTshayina ukuphuhlisa nokuthengisa iipakethe eziqalwayo ezibonelela ngokuhlala ixesha elide, iindlela zohambo oluphezulu eNew Zealand.

Ukusukela ekubeni iNew Zealand yafumana iSimo sokuFikela esiVunyiweyo ngo-1999 - eyavula indlela yokuba amaqela abakhenkethi baseTshayina batyelele - imarike yaseTshayina iye yakhula yaba ngumthombo wesibini omkhulu wokufika kweNew Zealand.

Malunga ne-195,000 yaseTshayina yafika eNew Zealand ngonyaka ukuya kuNovemba ka-2012, ukunyuka kwe-38% ngonyaka.

Umphathi jikelele weemarike zaseAsia kunye nowayesakuba ngumlawuli oyintloko weNdawo yokuFikela eQueenstown uTony Everitt uthe ngePKP, uKhenketho lweNZ lujolise ekuguquleni uhlobo lweeholide ezithathwe ngabatyeleli baseTshayina kunye negalelo abazenzayo kuqoqosho lwaseNew Zealand.

I-Tourism NZ iya kuxhasa abathengisi abahambahambayo be-PKP abavunyiweyo ngokusebenzisa i-digital market partnerships; isibambiso sentengiso edibeneyo; ukusetyenziswa kwelogo ekhethekileyo ye-PKP kwintengiso okanye kwintengiso, kunye noluhlu oluphambili kutyelelo lokuqhelanisa eNew Zealand.

“Sikwaphuhlisa iintengiso ze-PKP kunye neenqwelomoya ezingamahlakani asebenzela indlela yaseTshayina-eNew Zealand, kwaye sijonga ubambiswano olunokubakho kwimimandla efana nokuhamba ngomdla okhethekileyo, umzekelo igalufa okanye ukhenketho olutofotofo,” utshilo uMnu Everitt.

“Sikholelwa ukuba inkqubo iya kubangela ukuba abahambi abaninzi baseTshayina bakhethe iipakethi ezikumgangatho ophezulu ezinikezela ngamava amnandi ngakumbi eNew Zealand. Oko kuya kunceda ekuqiniseni igama lethu njengendawo enqwenelekayo kwintengiso ekhuphisana kakhulu. ”