Uhambo lukaTel Aviv noJaffa luthetha ulwandle olunqabileyo oluneempawu zasedolophini ezidlamkileyo; umxube ongaqhelekanga wenkcubeko, ubugcisa, ubomi basebusuku, indawo yokupheka, indawo kawonke-wonke enomtsalane nekhuselekileyo, ukuchongwa ngobuchwephesha kunye nokusungula izinto ezininzi kunye nezithethe zokuyila; Jaffa, edibanisa ilifa, imbali, inkolo, kunye neenkcubeko ezininzi.
Iindawo zoKhenketho ziya kuba phambili kwi-Israel Tourism kule minyaka ilishumi izayo. URon Huldai, uSodolophu waseTel Aviv-Jaffa, u-Udi Carmeli, injineli yesixeko, kunye no-Eitan Schwartz, i-CEO yeTel Aviv Global, babonise isicwangciso esiyintloko sokhenketho kule minyaka ilishumi izayo.
Ngokwedatha yophando, ngo-2018, bamalunga ne-2,200,000 abakhenkethi abandwendwele iTel Aviv-Yafo.
Amacandelo amane esicwangciso esiyintloko sokhenketho ukuya eTel Aviv-Yafo abandakanya:
- Isixeko njengendawo yokutyelela. Abaphulaphuli ekujoliswe kubo, ukuthengisa kunye nokuthengisa: Ugxininiso kubaphulaphuli kunye ne-niches yezokhenketho ukuqonda amandla abo kwisixeko - ukunikezela imizamo emikhulu yokusingatha iinkomfa zamazwe ngamazwe, ukwandisa imisebenzi yokulungelelanisa imveliso yeTel Aviv kwiimpawu ezizodwa zabaphulaphuli baseTshayina, ukugqamisa indawo yesixeko njengenxalenye ye imbali yesizwe kunye nobomi babantu bamaYuda, kunye nokwandisa iinkonzo kunye nezinto ezinomtsalane kwiintsapho ezinabantwana.
- Iindawo ezinomtsalane, iindawo zabakhenkethi kunye neziseko zabakhenkethi: Ukusekwa nokukhuthazwa kwezinto ezitsala abakhenkethi, iinkonzo neziseko ezingundoqo kunye nokuphucula amava abakhenkethi esixekweni. Ukukhuthaza umtsalane omtsha ngonyaka ngamnye, kubandakanywa "kufuneka ubone" umtsalane kwisixeko kunye nokufikeleleka komxholo okhoyo kubakhenkethi ngamaziko olwazi, iimpawu kunye nezibonelelo zesikhokelo, ukufikeleleka kolwimi, iziseko zothutho kunye nokunye.
- Uphuhliso lweehotele kunye neendawo zokuhlala zabakhenkethi: Ukwandisa ngokuphawulekayo ukunikezelwa kwamagumbi ngokukhawulezisa ukwakhiwa kweehotele ezintsha, kugxininisa ukuguqulwa kwezakhiwo zeofisi kwiihotele kunye nokuzama ukulawula imarike yokurenta kubakhenkethi. Injongo: ukuphindaphinda inani lamagumbi ehotele esixekweni kwisithuba seshumi leminyaka (ngoku amagumbi ehotele angama-10,500). Amanye amagumbi ehotele angama-12,000 asele evunyiwe.
- Ulawulo olukrelekrele noludibeneyo lokhenketho esixekweni: Ukongezwa kwamajelo emisebenzi aquka, phakathi kwezinye izinto, iyunithi yophuhliso lwemveliso yokhenketho kunye neyunithi yophuhliso lweendawo zokuhlala ehotele; Ukwandisa uhlahlo lwabiwo-mali lomsebenzi kunye nokukwazi ukuphembelela, ngelixa uhambisa uLawulo lwesiXeko seHlabathi kwindlela yoshishino kunye neendlela zokulawula eziziko.
Iindaba ezingakumbi kwaSirayeli:
INTO ONOKUYITHATHA KWELI NQAKU:
- Focusing on audiences and tourism niches to realize their potential in the city – dedicating great efforts to hosting international conferences, expanding activities to adapt the Tel Aviv product to the unique characteristics of the Chinese audience, highlighting the location of the city as part of the national history and the life of the Jewish people, and expanding services and attractions for families with children.
- Promoting a new attraction each year, including the “must see” attraction in the city and the accessibility of existing content to tourists through information centers, signs and guidance facilities, language accessibility, transportation infrastructure and more.
- Ron Huldai, Mayor of Tel Aviv-Jaffa, Udi Carmeli, the city engineer, and Eitan Schwartz, CEO of Tel Aviv Global, presented the master plan for tourism for the coming decade.
