Ukwazi amaxabiso okuhlala ngexesha lokwenyani, ukuthatha ithuba ledatha ekwabelwanayo ngayo ukuqalisa uqikelelo okanye ukwandisa ukusebenza kakuhle ekuthathweni kwezigqibo zizinto esele ziyinxalenye yemodeli entsha yezokhenketho ekhokelwa ziindawo ezilumkileyo.
I-Tourism Innovation Summit 2022 ibuyela e-Seville ukususela nge-2 ukuya kwi-4 Novemba kwaye iya kudibanisa ngaphezu kwe-6,000 yeengcali kunye neengcali ze-400 zamazwe ngamazwe.
Iingcali ezifana no-Ada Xu (iQela le-Alibaba), uMisa Labarile (iKhomishini yaseYurophu), uDolores Ordóñez (Gaia-X Hub Spain), uMiguel Flecha (Accenture), kunye noSérgio Guerreiro (Turismo de Portugal), baya kubelana ngamabali okuphumelela kunye namava okuphucula ukukhuphisana kwecandelo kwaye uthintele ukuxinana kweendawo enkosi kubuchwephesha
Ishishini liyatshintsha ngokutsiba kunye nemida enkosi ekusetyenzisweni kwetekhnoloji efana neDatha enkulu, ubuNgcali boBukrelekrele, iLifu okanye iNdawo zeDatha ukuphendula iimfuno zomkhenkethi oqhagamshelweyo osebenzisa iinkonzo zedijithali xa ehamba, kunye nokwenza ngcono amava omhambi nge. izixhobo ezinceda ekwenzeni izigqibo zobuchule ngexesha lokwenyani.
I-Digitalization iphinda ibe yenye yeentsika eziza kujongana ne-TIS - i-Tourism Innovation Summit 2022, ingqungquthela yamazwe ngamazwe kukhenketho kunye nokuveliswa kwezinto ezintsha zobuchwepheshe, eziza kudibanisa ngaphezu kweengcali ze-6,000 kunye neengcali ze-400 zokhenketho zelizwe kunye nezamazwe ngamazwe ukusuka kwi-2 ukuya kwi-4 kaNovemba eSeville. . Iingcali ezifana noMarion Mesnage, ovela e-Amadeus, kunye noMiguel Flecha, imboni yokuhamba kunye neyokwamkela iindwendwe ekhokelayo eYurophu kwi-Accenture, iya kuhlalutya indlela idatha eguqula ngayo imboni yezokhenketho.
Kuphuculo lweshishini kunye neendawo ekusingwa kuzo, uqoqosho lwedatha ludlala indima ebalulekileyo ekuqhubeni ukhenketho lwehlabathi. ISpain, esendleleni yokuba lilizwe lokuqala ukukhokela indawo yedatha kwishishini lezokhenketho, lizibophelele kwiprojekthi yeDATES ngaphakathi kwenkqubo yeDijithali yaseYurophu ukubeka isiseko seNdawo yeDatha yezoKhenketho yaseYurophu. Izithethi ezikumgangatho ophezulu ezifana noMisa Labarile, iGosa loMgaqo-nkqubo wezoKhenketho kwiKhomishini yaseYurophu, uDolores Ordoñez, iSekela likaMongameli weTuristec kunye neGaia-X Hub yaseSpain, kunye noFlorence Kaci, uMlawuli we-EMEA kunye noPhuhliso lwezoShishino kunye neNgcali yeMakethi yaseYurophu ePhocuswright, uya kuchaza. indlela eli nyathelo lolongamo lwedatha liza kukhokela imephu yendlela ekwabelwana ngayo ukufaka isandla ekusetyenzisweni kwedatha yezokhenketho ekumgangatho ophezulu.
Ukushukuma kunye nezakhiwo nazo ziya kwidijithali
Ukushukumiseka kunye nendlela esiqhelana ngayo nelifa lezakhiwo kunye nenkcubeko nazo ziyavela ngenxa yokusetyenziswa kweenkqubo ezintsha zobuchwepheshe ezifana neDatha enkulu. I-ajenda ye-2030 ivule indlela yenkqubela phambili kuyilo lokuhamba okuzinzileyo okunciphisa i-carbon footprint. Ngale njongo, uRoberto Álvarez, i-CEO ye-Satour DMC Consultoría, uya kudliwano-ndlebe no-Jesús Yagüe, i-CEO ye-123Vuela, uManel Villalante, uMphathi Jikelele woPhuhliso kunye neSicwangciso kwi-Renfe, kunye noJorge Maroto, ummeli weMetro de Sevilla, inkampani ye-Junta. de Andalucía, oya kunika umboniso wokuqala wenkqubela phambili kwesi sicwangciso sitsha sokushukuma esizinzileyo.
Ukongeza, i-digitalization sele iqala ukudlala indima ebalulekileyo ekuphuculeni amava abatyeleli. Xavier Martínez, i-CEO ye-Sagrada Familia, uya kwabelana ngeprojekthi yenguqu yedijithali apho i-basilica intywiliselwa kunye nendlela entsha eyenziwa ngayo ukuze kuphuculwe ukuhamba kwabakhenkethi abatyelela umtsalane wabakhenkethi ukuze balawule ngokufanelekileyo, kunye nokuvelisa amava awodwa iindwendwe zayo.
Vula idatha ukuphucula inkonzo yokhenketho
Ulawulo loluntu lukwasebenzisa iingenelo zokusebenzisa idatha evulekileyo ukubonelela ngenkonzo ebanzi kubakhenkethi, ukukhuthaza utyelelo kwizixeko, kunye nokukhulisa uphuhliso lwazo loqoqosho. Ukongeza, ukusetyenziswa kwedatha okudibeneyo kunegalelo ekuyilweni kwemigaqo-nkqubo emitsha enciphisa impembelelo enkulu yabakhenkethi kwaye iya kuphucula ulawulo oluhlakaniphile lweendawo zokhenketho. U-Agustina García, ovela kwiBhunga lesiXeko saseTalavera de la Reina, kunye noJohn Mora, usekela-mongameli weKhomishoni ye-Ametic ye-Smart Cities, baya kubelana ngamava abo ngolu hlobo lwethekhnoloji ukubonisa indlela iqonga lobuntlola bezokhenketho lisebenza ngayo. Ngeli xesha, uSérgio Guerreiro, ovela eTurismo de Portugal, kunye noJorge Traver, ummeli waseSpain nasePortugal we-ETOA, baya kwabelana ngendlela iingcali zoshishino lwezokhenketho zinokufumana ngayo isishwankathelo secandelo leDatha enkulu.
Ulawulo lwedatha lunomdla omkhulu wokwakha iindawo ezihlakaniphile, kunye nokusetyenziswa ukuziguqula zibe iindawo ezizinzileyo. Le Roy Barragan Ocampo, uNobhala wezoKhenketho kwiLizwe laseZacatecas (eMexico), u-Alberto Gutiérrez, umsunguli kunye ne-CEO ye-Civitatis, uJosé Ángel Díaz Rebolledo, uMlawuli weCandelo lezoKhenketho kunye neGastronomy e-Universidad Anáhuac México, uPatricia Maestre, i-CEO ye ISabor a Barranquilla Fair, owona mboniso ubalulekileyo we-gastronomic kwiCaribbean naseColombia, kunye noCarlos Díaz de la Lastra, i-CEO yeLes Roches Global, esinye sezona zikolo zibalulekileyo zehotele kunye nolawulo lokhenketho kwihlabathi, baya kuxoxa ngokubaluleka kokuba iindawo ezintsha ekusingwa kuzo kunye nemimandla ukuphumeza ukhenketho oluzinzileyo.
Olunye uncedo olubalulekileyo lokusebenzisa ucazululo lwedatha kukuba nakho ukuvelisa amathuba amatsha okuphucula umtsalane kunye nokumiswa kweendawo zokhenketho. I-TIS iza kuzisa amava amazwe ahlukeneyo ekuhlanganiseni uhlalutyo lwedatha yeendlela ezilungileyo kakhulu kwicandelo lezokhenketho. UMaria Elena Rossi, uMlawuli weNtengiso yeHlabathi kunye nokuPhakanyiswa kweBhodi yeSizwe yezoKhenketho yase-Italiya (ENIT), uya kubonisa imeko yase-Itali kunye noMirko Lalli, i-CEO kunye noMseki kwiNkampani yeSibheno seDatha, kwiseshoni apho baya kuhlalutya indlela ulongamo lwedatha. inceda ukuqikelela iintsingiselo, uqikelelo lokufika kunye nokulinganisa kunye nokuthelekisa igama lase-Italiyane.
Ukongeza ekufundeni malunga neenkcukacha zetyala lase-Italiya, abakhoyo baya kuba nakho ukuphonononga ukuba ulawulo lwedatha yezokhenketho lukhuthaza njani ukhenketho eBerlin ukusuka kuSophia Quint, iNtloko yoPhando lweMarike kwiNdwendwelo yaseBerlin, owathi, kunye no-Urska Starc Peceny, iGosa eliyiNtloko le-Innovation. kwi-Tourism 4.0 kunye no-Giovanna Galasso, i-Associate Partner kwi-Intellilera Consulting, iya kuxoxa ngeenzuzo zedatha yokuphucula isidima seendawo, ukwandisa ugxininiso lwamaphulo onxibelelwano kunye nokuthanda ukuvavanywa kwabasebenzi bendawo kunye notyalo-mali olutsha, iinkonzo kunye neziseko ezingundoqo.
Ngaphezulu kwe-150 yeefemu ezibonisayo ezifana ne-Accenture, i-Amadeus, i-CaixaBank, i-City Sightseeing Worldwide, i-Data Appeal Company, i-EY, i-Mabrian, i-MasterCard, i-Telefónica Empresas, i-Convertix, i-Keytel kunye ne-PastView, phakathi kwezinye ezininzi, ziya kubonisa izisombululo zabo zamva nje kwi-Artificial Intelligence, Cloud, Cybersecurity, Big Data & Analytics, Marketing Automation, itekhnoloji yokungaqhagamshelwa kunye nePredictive Analytics yecandelo lezokhenketho.
